Payne Family Homes Builds St. Jude Dream Home
BDX created this photo-real rendering of the St. Jude dream home.
One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.
Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.
Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.
We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.
Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.
Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.
Google My Business : A Guide for Home Builders
By: Dan Bagby, BDX Content Manager
Google My Business was launched as a way to manage your Google listing and Google + profile. Find out what it means to homebuilders and how to take full advantage of the new Google listings portal.
Since Google Maps was created, it has confused business owners and marketing professional alike with several portals to add and edit business listings. Claiming and verifying locations multiple times became the norm as Google released new ways to claim you page causing business details and reviews to disappear. With Google My Business, it seems these issues have been resolved. The portal combines all remaining services such as Google + and Google Places, allowing business owners to claim their locations one time and control their business listing, Google + profile, YouTube channel, and see insights from one dashboard.
There are several benefits to using Google My Business. First, by completing a profile for your sales center, community, or other location, builders can be found in the 7 Pack on the Google Search results. This is a section of the Google result page dedicated to local businesses usually showing 7 businesses.
This also allows customers to rate and interact with the builder. With a few reviews, stars begin to appear below the listing, giving companies even more attention in the search result pages on Google. These listing can also help customers find the new home communities they are looking for on Google Maps, eliminating the frustration that comes when destinations do not appear on smartphones or other device used to get directions.
How to get the most out of Google My Business
- Claim your listing
The first step is to verify your listing. Go to Google My Business and search for your location. You will either need to claim an existing business or create a new listing. You will then be prompted to verify by receiving a verification code by postcard or phone call.
New communities will likely need to be sent a postcard to verify ownership. You can receive it at a sales office onsite, a construction trailer or a model home. If you have additional sales offices away from the community, claim those pages as well.
- Complete your profile
Once you have requested the verification code, you can start completing your business listing. From the dashboard, click edit where you will be taken to the Business Info page. Fill out this page including business hours, description, and add photos.
- Continue to stay active
Once Google My Business is set up, continue to manage the Google + page. Post from the same dashboard to share pictures, blog articles, news and updates about your new homes and communities. Check back to view the insights that show number of impressions, clicks, and how people are interacting with you on Google +. Use the reviews section to reply to negative reviews and thank your raving fans. If you have videos, load them on YouTube and connect your channel to this page.
- Link to your profile
Once your listing is complete, add a link to your Google + page from your website. If you have multiple locations, link to them from a location specific page on your site such as the contact us, driving directions, or community pages.
- Create citations
A citation is any site online that has a company’s name, address, and phone number (NAP) such as Yahoo, Yelp, YellowPages and SuperPages. By claiming listings around the web you create citation that will increase your rank within local search results. Claim the listing for all your new home communities using the exact NAP as the business info in your Google My Business page. To get a list of important sites to claim you can use Moz Local. Search a business name to receive a list of missing, incomplete, inconsistent, and duplicate listings to create or correct.
Taking these steps will increase local visibility and give home builders more control of their look and reputation. If you have any questions about local online marketing or reputation management services for builders contact us at firstname.lastname@example.org.