All About Millennials
December 18, 2014 – 10:12 am | Comments Off

With nearly 24% of the population classified as Millennials, are you prepared to sell them the dream of home ownership? Learn more about this demographic with our infographic!

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Discover important builder trends and how they are shaping the industry.

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What is working? Who’s doing it right? Our best practices will help ensure you’re on top of your game.

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The latest news and updates on BDX solutions.

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Hear it straight from the builder’s themselves – who’s having success and why.

Industry Trends »

Payne Family Homes Builds St. Jude Dream Home
March 31, 2014 – 9:49 am | Comments Off

 

BDX created this photo-real rendering of the St. Jude dream home.

One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.

Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.

Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.

We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.

Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.

Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.

 

Best Practices »

How to Address Negative Comments on Facebook
March 30, 2015 – 2:09 pm | Comments Off

facebook thumbs downSocial media, specifically Facebook, has become one of the most popular means for businesses to market to current and prospective customers.  Did you know that 757 million people use Facebook on a daily basis? While Facebook has become an invaluable marketing resource for many builders, there may be situations where a friend or follower of your page posts negative comments about your company or an employee on your Facebook page.  If this happens to you, don’t panic.  Below are steps you can consider taking to resolve the situation.

Respond Calmly and Reasonably – and Publicly

As a builder, you may have encountered the sales training maxim that “an objection unanswered is thought to be true.” That applies to Facebook comments. Answering promptly and politely can solve (or at least start to resolve) many issues. Not replying can cause other social media users who see a public complaint to assume the comment is true, or to assume that you don’t monitor your social media, or that you are unwilling to reply.

Start by taking an honest look at the comment or complaint. In many cases, a calm, courteous, reasonable and prompt public reply will resolve matters – and it reassures others on Facebook that you’re committed to great customer service. If you or your firm has fallen short of your typical customer care and service, consider acknowledging that and asking for the opportunity to make things right. You can reach out to the person who commented and ask them to contact you privately by sending you a direct message.  By doing so, you take the search for a solution off-line, out of the public’s view. Most of your social media fans will be glad to see your prompt, courteous reply and not feel the need to take part in the resolution.

Hide the Post

After you review the comment or complaint honestly and calmly, you may decide it is so inaccurate (or, in rare cases, so inflammatory) that even the prompt public reply outlined above may not be enough. In that case, Facebook allows you some options. When someone comments on your posts, you can elect to hide their comment.  The person who made the comment and their friends can still see the comment. However, no one else can, which greatly limits the reach of the negative comment. We recommend that you still respond as outlined above – calmly, courteously, and promptly – so the person who made the comments feels heard and so their friends can see your response and your sincere attempt to set things right.

Another advantage of hiding a post as opposed to deleting it entirely (see below) is that the person who commented does not feel censored. Deleting a comment can anger the person who made it and it can simply lead to a game of “whack a mole.” The person adds a new negative comment on Facebook, which you delete, etc. The original complaint (which may have been possible to resolve) can get forgotten and a now-aggrieved social media follower can spiral to a new level of anger or frustration. The person who complained on Facebook may also show up with the original or new complaints on your other social media accounts. They may even post something like this, “Avoid Builder X. They delete my requests for help, can’t take criticism, and won’t take responsibility or try to fix my problem.”

Delete the Post – Where Warranted, and Where Responding and Hiding the Post Won’t Solve the Situation

Are some comments so over the top that simply hiding them isn’t sufficient? The answer is definitely yes, but thankfully this is rare. Let your conscience and your firm’s values be your guide. We recommend a zero-tolerance policy for comments that are racist, sexist, violent or extreme in their profanity. It should be pretty clear when important lines have been crossed. When that happens, deleting the comment entirely – and immediately – is often the best solution. In such situations, any of your other fans who briefly saw a comment that most would agree is unacceptable will not be surprised if it is removed. Many fans may think that step was needed. It also signals to fans that you pay attention to your social media, which is reassuring to prospective homebuyers.

As a Last Resort, You Can Ban a Facebook User From Commenting on Your Facebook page – But You Can’t Stop Them from Commenting About You on Their Facebook Page or Other Social Media

If the person is not open to reason and continues to post negative or inappropriate comments to your page, then you can ban them.  They will no longer be able to post a comment to your Facebook page. However, this is definitely a tool of last resort. You should be aware the banned user still can tag your company and post negative comments on their own Facebook page or on their other social media accounts.

It can be frustrating when someone posts a comment about your firm that you feel is one-sided, unfair or untrue. Today, social media is a key stage, a public platform on which a company’s reputation is earned and made. Drawing a deep breath and responding courteously, promptly and professionally is usually your best response, followed by concrete action where appropriate to fix valid complaints. If someone posts a negative comment about your company or employee on Facebook, following these suggestions will help you gain more control over the presence of your company on social media.

If you’d like to learn more about BDX’s social media solutions for builders, please contact us at Info@thebdx.com. Are you connected with BDX on Facebook?   If not, we hope you’ll Like us here.  

Payne Family Homes Builds St. Jude Dream Home
March 31, 2014 – 9:49 am | Comments Off
Payne Family Homes Builds St. Jude Dream Home

 
One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear …

New Whitepaper: A Builder’s Guide to Online Reputation Management
February 27, 2015 – 2:57 pm | Comments Off
New Whitepaper: A Builder’s Guide to Online Reputation Management

Today’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of! In our newest whitepaper you …

Who Will Be the 1,000th Home of the Day from New Home Source?
February 20, 2015 – 11:14 am | Comments Off
Who Will Be the 1,000th Home of the Day from New Home Source?

By Jay McKenzie, Director of Content and Social Media, BDX
It started as a simple, but powerful, idea – designed to help builders and home shoppers.
On April 24, 2012, New Home Source (NHS) selected our first Home …

The Nationals Awards: 2015
January 29, 2015 – 10:39 am | Comments Off
The Nationals Awards: 2015

For over 30 years, the Nationals have been recognizing superior sales, design and marketing achievements in the home building industry. Winners were recently announced at this year’s International Builder’s Show (IBS) in Las Vegas hosted …

Pushing Negative Reviews Down in Google
December 29, 2014 – 10:39 am | Comments Off
Pushing Negative Reviews Down in Google

By Blair Kuhnen, BDX
This is the final blog in our online reputation management series.
The title of this post is a lie. You really can’t push negative reviews down in a way Google would approve. …

All About Millennials
December 18, 2014 – 10:12 am | Comments Off
All About Millennials

With nearly 24% of the population classified as Millennials, are you prepared to sell them the dream of home ownership? Learn more about this demographic with our infographic!

Responding to Negative Online Reviews
December 15, 2014 – 12:53 pm | Comments Off
Responding to Negative Online Reviews

By Blair Kuhnen, BDX
This is the third of four blogs in our online reputation management series.
We previously covered online reputation management and steps in auditing and monitoring your online reputation. Now we will address …

How to Audit and Monitor Your Online Reputation
December 9, 2014 – 9:02 am | Comments Off
How to Audit and Monitor Your Online Reputation

By Blair Kuhnen, BDX
This is the second of four blogs in our online reputation management series.
If you read our previous article, we took a deep dive into Builder Online Reputation Management. The first step …

Effective Email Marketing Strategies
December 4, 2014 – 12:23 pm | Comments Off
Effective Email Marketing Strategies

Every first-time email marketer has asked the question: “How do I know if I am sending spam?”  This article outlines suggestions for not only following the law, but going above and beyond to ensure that …

Builder Online Reputation Management – Live, Die or Thrive
November 24, 2014 – 2:39 pm | Comments Off
Builder Online Reputation Management – Live, Die or Thrive

By Blair Kuhnen, BDX
This is the first out of four blogs in our online reputation management series.
Builders can’t hide their reputation. It’s highly visible and immediately accessible. Today, your reputation is the magazine cover feature …

10 Reasons to List with The BDX
November 20, 2014 – 1:35 pm | Comments Off
10 Reasons to List with The BDX

We’ve got 10 great reasons on why to list your homes and communities with BDX. Take a look for yourself!

Mobile Sales Tools Infographic
November 17, 2014 – 1:58 pm | Comments Off
Mobile Sales Tools Infographic
Google My Business : A Guide for Home Builders
October 22, 2014 – 9:39 am | Comments Off
Google My Business : A Guide for Home Builders

By: Dan Bagby, BDX Content Manager

Google My Business was launched as a way to manage your Google listing and Google + profile. Find out what it means to homebuilders and how to take full advantage …

Home Buyer Insights Infographic
October 1, 2014 – 10:17 am | Comments Off
Home Buyer Insights Infographic
From Click to Close: Tools & Tricks Tailored for Builders
October 1, 2014 – 8:50 am | Comments Off
From Click to Close: Tools & Tricks Tailored for Builders

It is becoming evident today, more than ever, that builders need to be tracking and engaging with potential home buyers from their first click online to closing the sale. There are several factors that have …

SEO and Video: The Basics
September 22, 2014 – 9:02 am | Comments Off
SEO and Video: The Basics

Now that you’ve got some quality video in your back pocket, be it community tours, a model home showcase or buyer testimonials- it is time for you to find and engage some eyeballs! Here are …

BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.
August 26, 2014 – 10:55 am | Comments Off
BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.

The market and real estate landscape changes daily, and we must adapt or be left behind. Do you need to [r]evolutionize the potential your team can have from the top to bottom?
If you’re ready to …

Marketing to the Green Homebuyer
August 15, 2014 – 10:38 am | Comments Off
Marketing to the Green Homebuyer

The green consumer is changing. Buyers are no long just motivated by saving the environment, but are going green to save money, show patriotism, and improve their overall health. Did you know that 35% of …

Upcoming Webinar: Home Buyer Insights – Positioning New Homes Against Resale
July 28, 2014 – 2:32 pm | Comments Off
Upcoming Webinar: Home Buyer Insights – Positioning New Homes Against Resale

Did you know: Today’s typical home buyer takes from 9 months to a year to go from click to close on their new home? During our webinar on August 7th, this is just one of …

New Whitepaper: Best Practices for Lead Follow-Up
July 23, 2014 – 1:13 pm | Comments Off
New Whitepaper: Best Practices for Lead Follow-Up

You’ve made an investment to drive leads to your business, but don’t stop there! Implementing a strong lead follow-up process is critical to achieving a strong return on your investment. Click here to check out …

Seeing the Big Picture: How to Promote Your Renderings & Photography
June 23, 2014 – 9:00 am | Comments Off
Seeing the Big Picture: How to Promote Your Renderings & Photography

So you’ve invested in high quality renderings and photographs! Congratulations! So… do you hear any crickets chirping? Having great art is a vital start- but you really need to start promoting your renderings and photographs …

Leads, Leads, Leads! Best Practices Infographic
June 19, 2014 – 9:22 am | Comments Off
Leads, Leads, Leads! Best Practices Infographic
New Home Source and BDX’s Patricia Garcia Win Top Real Estate Journalism Award
June 18, 2014 – 11:00 am | Comments Off
New Home Source and BDX’s Patricia Garcia Win Top Real Estate Journalism Award

We are so very pleased to announce that our very own Patricia Garcia, BDX Content Manager, and New Home Source received the Gold Award for Best Newsletter on Friday night at the 64th Annual Meeting …

Leads – Best Practices for Following Up
June 16, 2014 – 10:46 am | Comments Off
Leads – Best Practices for Following Up

You’ve made an investment to drive leads to your business, but do not stop there! Implementing a strong lead follow-up process is critical to getting a strong return on your investment. This is especially important …

New HBA Partner Marketing Kit
June 4, 2014 – 9:14 am | Comments Off
New HBA Partner Marketing Kit

 In an effort to make accessing BDX marketing materials easier, we have transitioned the Partner Marketing Kit from the HBA Portal to the BDX.com. Now all you have to do is visit http://www.thebdx.com/hba-Partner-Kit to find …

New Home Listings From BDX Now Featured on realtor.com® Mobile Apps
June 3, 2014 – 9:49 am | Comments Off
New Home Listings From BDX Now Featured on realtor.com® Mobile Apps

With the average smartphone user spending nearly 677 minutes a month using mobile applications, it is clear how much we rely on them in our everyday lives. And with nearly 50 percent of new home …

BDX/BHI Hosts Texas 4000 Riders As They Begin Journey To Alaska
June 2, 2014 – 3:01 pm | Comments Off
BDX/BHI Hosts Texas 4000 Riders As They Begin Journey To Alaska

Every year Texas 4000 competitively selects University of Texas students for a program designed to cultivate the next generation to lead the fight against cancer. The culmination of the students’ fundraising, training and volunteering is a …

Real or Rendering: Think You Can Recognize the Differences?
May 27, 2014 – 10:30 am | Comments Off
Real or Rendering: Think You Can Recognize the Differences?

 

StartFreshBuyNew.com Runner-Up For Webby Award
May 21, 2014 – 12:52 pm | Comments Off
StartFreshBuyNew.com Runner-Up For Webby Award

We’re excited to announced that our website promoting new home advantages,  StartFreshBuyNew.com was the runner-up in the Real Estate Category for the 18th Annual Webby Awards.
What is a Webby?
The Webby Awards are the leading international awards honoring excellence …

New Home Source TV Infographic
May 6, 2014 – 10:09 am | Comments Off
New Home Source TV Infographic