Payne Family Homes Builds St. Jude Dream Home
BDX created this photo-real rendering of the St. Jude dream home.
One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.
Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.
Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.
We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.
Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.
Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.
SEO and Video: The Basics
Now that you’ve got some quality video in your back pocket, be it community tours, a model home showcase or buyer testimonials- it is time for you to find and engage some eyeballs! Here are some basic tips and tools that you should be using to drive interaction and visibility from your videos in general and on YouTube.
Tags- Tags are a helpful way to categorize and sort content which in turn helps pull related videos into the sidebar in a generic YouTube search. These tags are important to include popular phrases or keywords relating to your location and product. For instance, for a home builder located in Austin, Texas, I would be sure to tag “New Home in Austin” or anything else that is relevant to your specific video. Maybe it is a Tuscan style home, so be sure to tag it “Tuscan” as well. Being descriptive is a great way to draw viewers in from related searches!
Video Titles- Video titles are important to not only highlight keywords that your video includes, but also to catch a viewer’s attention! Would you rather click on “Cool Home in Cedar Park” or “BEAUTIFUL Tuscan Style Home in Cedar Park”?
Length- With today’s need for instantaneous information, it is best to keep videos under 5 minutes long. The target length however, runs at about 1 minute 30 seconds. If you have one large community video tour, consider breaking it up into segments for a more enjoyable viewing experience and to maximize your Search Engine Optimization (SEO) efforts.
Description- Once again, optimize your description with keywords to help Google better index your content. Descriptions should be succinct and give an overview of what the viewer will see in your video.
Content- Strive for quality! With high quality video production becoming easier and less expensive, viewers are demanding to watch higher resolution video over a gritty one. This is especially important in the home building industry! You’ve put a lot of thought and branding into your homes, so you will want to have that come through clearly in your videos.
Transcriptions- As a best practice, it is always a good idea to include a transcription of your videos just in case someone is having technical issues or hearing impaired, as well as to improve your SEO. Simple text is still a favorite SEO technique to entice better SEO rankings.
Shareability – Beautifully done builder videos can travel quickly via social media. By making sure the video is captivating, such as including gorgeous community shots or important information, the videos will connect with buyers wanting to share their home building process. Also- if you want your video to be seen, get the word out and share it! Distribute links to your content in your monthly newsletters and through your social media accounts.
In-Video Interaction- We LOVE when viewers are interactive and responsive to our builder’s media. That is why we’ve partnered with a company called Dilogr that specializes in video response optimization. It is a revolutionary way to gather lead information, feedback, and engage in a conversation real time. Targeted questions, hotspots and polls can outfit your online videos on YouTube to enable customers to ask questions and speak with the builder through the rich video content. According to searchengineland.com, YouTube places high authority on number of views and engagement. This means that YouTube pays attention to how long viewers watch a video, and tends to rate them higher or lower based on that figure. If you have any questions about Dilogr or are interested in having us run your account, contact us at firstname.lastname@example.org.
A great video tour of your homes and brand is imperative to reach today’s home buyers. Use these video SEO best practices to reach new customers! Don’t have great video? BDX can help! Contact us today to put your homes in the spotlight.
Payne Family Homes Builds St. Jude Dream Home
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