Chrome is abandoning Flash, and it could hurt your SEO
September 22, 2015 – 2:04 pm | Comments Off on Chrome is abandoning Flash, and it could hurt your SEO

As you may be aware, Google has started labeling sites that use Adobe Flash negatively in search engine results.  As we began seeing these changes about 6 weeks ago, Google has now announced that Chrome …

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Working With Agents To Increase New Home Sales
February 4, 2016 – 3:19 pm | Comments Off on Working With Agents To Increase New Home Sales
Woman presenting the rooms

Real estate agent with a new home buyer.

We all know the power that agents have during the home buying process. According to NAR, 89% of all home buyers ultimately use an agent. And 63% of new home buyers are represented by an agent.

It’s obvious that new home buyers see value in working with agents. They feel like their agent will be an advocate and help them find communities and homes faster using their inside knowledge and MLS access. They look to them as a credible resource to double check information given to them by sales reps in the model. Home buyers also turn to their agent to help them navigate the new home buying process.

But agents are unfamiliar with new home sales and have a fear of the unknown. This often pushes agents to recommend resale homes over new homes even though more than half of all buyers would consider new construction.

When BDX interviewed agents as part of a recent research study, we found the following are the top agent pain points about selling new homes:

  • New home builders do not offer useful training for agents and brokers about how to sell new homes.
  • Builders do not make it easy to learn about new properties and inventory.
  • Agents lose control of the sales process when working with new home builders.
  • New home builders do not properly educate about their properties.
  • New home builders do not help agents educate and inform prospective buyers about the advantages of new homes.

So how do we solve this and increase agent comfort with new homes? We’ve come up with 5 ideas to get you started:

  • Work with brokers, Realtor® associations and your HBA to provide training courses to local agents. There are several training courses that exist today that can provide educational material. Take a look at http://newhomesniche.com.
  • Provide information about your procedures at the outset and set expectations for the process from start to finish. It’s important to outline for both the agent and home buyer exactly what they should expect from the process at each stage.
  • Include information for agents on your website (including policy documents!). Agents want to see that you are willing to work with them. Don’t have a policy document? We’ve created a template you can use to get started. Insert doc link.
  • Be available to answer agent questions. This seems so basic and can make a big impression but is often overlooked.
  • Develop personal relationships. This can be accomplished in a variety of ways: Host regular agent-only events; attend broker; association or MLS events when possible; or look for agent meetups where builder attendance is acceptable.

Clearly there is room for improvement in most builder-agent interactions. And at BDX we’re also trying to help foster these relationships. Today, New Home Source Professional offers 50+ articles from third-party experts, teaching agents how to sell new homes. But we’re not stopping there. In 2016, we will make an online new home sales training course available to agents on New Home Source Professional. Also, we have several additional articles on this blog that you might find helpful:

Real Estate Agent Leads – How Are You Following Up?

Publishing Your Agent Policy

Are You Putting Your Best Data Forward For Agents

Start the Year Out Right with BDX Webinars
January 11, 2016 – 12:55 pm | Comments Off on Start the Year Out Right with BDX Webinars
Start the Year Out Right with BDX Webinars

Stay up on the latest in digital marketing with BDX’s free educational webinars.  Here are some of our upcoming events — we hope you can join us!

Digital Marketing 101 for Small Builders – New Year’s Resolutions
Friday, January …

Don’t Miss Out! Speaking Engagements Galore at IBS 2016
January 5, 2016 – 3:18 pm | Comments Off on Don’t Miss Out! Speaking Engagements Galore at IBS 2016
Don’t Miss Out! Speaking Engagements Galore at IBS 2016

From architectural advice to the latest home buyer trends, The International Builders Show is the hub of all things new construction. And it’s no coincidence that Builders Digital Experience is providing some of the most …

Investing in the Big Picture: Are you keeping up with technology trends?
December 2, 2015 – 10:57 am | Comments Off on Investing in the Big Picture: Are you keeping up with technology trends?
Investing in the Big Picture: Are you keeping up with technology trends?

Technology has not only changed the way we sell homes, but also the way consumers shop for them. Ninety percent of home shoppers begin their search online, so builders must engage them throughout the buying …

BDX Listings are Now on Homes.com
October 20, 2015 – 11:02 am | Comments Off on BDX Listings are Now on Homes.com
BDX Listings are Now on Homes.com

We are happy to announce that now your BDX new home listings are featured on the number four real estate website, Homes.com. This is an exciting opportunity for our home builders to reach the widest …

New Home Source Professional Lead Emails Get a Face Lift
October 13, 2015 – 5:37 pm | Comments Off on New Home Source Professional Lead Emails Get a Face Lift
New Home Source Professional Lead Emails Get a Face Lift

You asked and we listened! We recently made improvements to the HTML style lead emails you receive from New Home Source Professional in an effort to help you quickly and easily identify the leads you …

Chrome is abandoning Flash, and it could hurt your SEO
September 22, 2015 – 2:04 pm | Comments Off on Chrome is abandoning Flash, and it could hurt your SEO
Chrome is abandoning Flash, and it could hurt your SEO

As you may be aware, Google has started labeling sites that use Adobe Flash negatively in search engine results.  As we began seeing these changes about 6 weeks ago, Google has now announced that Chrome …

The Home Builders Guide to Millennials
September 17, 2015 – 4:03 pm | Comments Off on The Home Builders Guide to Millennials
The Home Builders Guide to Millennials

By Megan Vestal, BDX
The Millennial Generation is typically defined as anyone who was born after 1980, or anyone who reached young adulthood around 2000 – after development of the World Wide Web. This generation’s defining …

How Social Media is Guiding Home Sales
August 7, 2015 – 2:35 pm | Comments Off on How Social Media is Guiding Home Sales
How Social Media is Guiding Home Sales

By Adriana Espinosa, BDX
As social media becomes ubiquitous in American culture, it is blurring the lines for how customers and businesses engage with each other.
Whether it be Facebook, Twitter, Instagram, or LinkedIn, customers can now …

The March for Solar Energy to Power Homes
July 17, 2015 – 3:43 pm | Comments Off on The March for Solar Energy to Power Homes
The March for Solar Energy to Power Homes

By Adriana Espinosa, BDX
Looking for clean and sustainable energy? Look no further than the sun.
Many homeowners look into solar panels in an effort to source clean energy to power their homes. The added benefit of …

How to Stop Spam Bots from Skewing Your Website Analytics
July 15, 2015 – 4:04 pm | Comments Off on How to Stop Spam Bots from Skewing Your Website Analytics
How to Stop Spam Bots from Skewing Your Website Analytics

Builders beware! Have you noticed any uninvited guests crawling around your Google Analytics account? If you have seen a sudden increase in website traffic, for instance a jump as high as 80%, this could be …

New Case Study: Robertson Homes
July 14, 2015 – 9:09 am | Comments Off on New Case Study: Robertson Homes
New Case Study: Robertson Homes

Robertson Homes has continued to be a major force in both condominium and single-family home developments and has developed over 40 communities in southeastern Michigan – having received many awards over the years as a …

New Home Source, Bloomberg News and The Wall Street Journal Win Top Honors at the 65th Annual Journalism Awards of The National Association of Real Estate Editors
July 2, 2015 – 12:46 pm | Comments Off on New Home Source, Bloomberg News and The Wall Street Journal Win Top Honors at the 65th Annual Journalism Awards of The National Association of Real Estate Editors
New Home Source, Bloomberg News and The Wall Street Journal Win Top Honors at the 65th Annual Journalism Awards of The National Association of Real Estate Editors

New Home Source tied with Bloomberg News for top honors in the 65th Annual Journalism Awards from the National Association of Real Estate Editors (NAREE) with seven awards each. The Wall Street Journal was second …

Home Automation: Responsive Technology Changing How We Engage With Our Homes
June 19, 2015 – 12:45 pm | Comments Off on Home Automation: Responsive Technology Changing How We Engage With Our Homes
Home Automation: Responsive Technology Changing How We Engage With Our Homes

By Adriana Espinosa, BDX
As the Internet of Things matures, home automation is disrupting how we interact with our homes in dramatic ways.
New home technology allows homeowners to control, program, and monitor homes to exact preferences …

BDX University Summer Webinar Preview
June 17, 2015 – 8:59 am | Comments Off on BDX University Summer Webinar Preview
BDX University Summer Webinar Preview

BDX hosts many free educational webinars to keep our builders up-to-speed on the latest Digital Marketing trends. If you ever have any suggested topics, we would love to hear them at Info@theBDX.com.
Here are our upcoming …

A New Milestone for NewHomeSource.com
May 21, 2015 – 10:12 am | Comments Off on A New Milestone for NewHomeSource.com
A New Milestone for NewHomeSource.com

Did you know that 35% of shoppers who searched for homes on New Home Source visited a builder within a week? In March 2015, NewHomeSource.com, the #1 new home site, shattered a 15-year old record …

Getting The Online Reviews You Want
May 12, 2015 – 12:21 pm | Comments Off on Getting The Online Reviews You Want
Getting The Online Reviews You Want

A study by BrightLocal — an online agency, providing local Search Engine Optimization (SEO) tools — showed that nearly 9 out of 10 consumers read reviews to determine the quality of a local business, and …

Link Building Strategies to Increase Your Domain Authority
May 6, 2015 – 2:14 pm | Comments Off on Link Building Strategies to Increase Your Domain Authority
Link Building Strategies to Increase Your Domain Authority

If you engage in any type of online marketing, you have probably heard of link building. You may have been contacted on LinkedIn by a company offering to build links, or seen link building sold …

Case Study: Adroit Development
May 1, 2015 – 9:04 am | Comments Off on Case Study: Adroit Development
Case Study: Adroit Development

As an award winning developer out of California, Adroit Development is known for their quality, sustainability and expertise.

Being a new client to BDX, Adroit Development immediately saw the value and support that everyone here offers. …

Coming Soon! New Home Source Feature: Expanded Photo Galleries
April 30, 2015 – 11:17 am | Comments Off on Coming Soon! New Home Source Feature: Expanded Photo Galleries
Coming Soon! New Home Source Feature: Expanded Photo Galleries

Great photography and renderings are vital components to helping shoppers envision themselves in your homes. That’s why New Home Source is going even further to provide builders with expanded photo galleries to show off their …

Is Your Website Responsive? Google Gives Responsive Websites a Boost in Search Rankings
April 28, 2015 – 10:28 am | Comments Off on Is Your Website Responsive? Google Gives Responsive Websites a Boost in Search Rankings
Is Your Website Responsive?  Google Gives Responsive Websites a Boost in Search Rankings

The amount of internet searches from mobile devices has increased by a huge rate over the last few years. Did you know that 35% of shoppers will view your website on a mobile device?  Have you …

Do Your Listings Reach Your Facebook Fans?
April 24, 2015 – 2:44 pm | Comments Off on Do Your Listings Reach Your Facebook Fans?
Do Your Listings Reach Your Facebook Fans?

Smart builders use social media – and Facebook specifically – for mission-critical reasons that drive business results. It’s critical to know what consumers are saying about you company, the homes you build and the service …

New Home Source TV Now Airing in a City Near You
April 8, 2015 – 8:56 am | Comments Off on New Home Source TV Now Airing in a City Near You
New Home Source TV Now Airing in a City Near You

We are excited to announce that New Home Source TV is now airing in Austin, Dallas and Raleigh!  New Home Source TV presents a fresh show & tell-style take on the traditional real estate shows …

How to Address Negative Comments on Facebook
March 30, 2015 – 2:09 pm | Comments Off on How to Address Negative Comments on Facebook
How to Address Negative Comments on Facebook

Social media, specifically Facebook, has become one of the most popular means for businesses to market to current and prospective customers.  Did you know that 757 million people use Facebook on a daily basis? While …

New Whitepaper: A Builder’s Guide to Online Reputation Management
February 27, 2015 – 2:57 pm | Comments Off on New Whitepaper: A Builder’s Guide to Online Reputation Management
New Whitepaper: A Builder’s Guide to Online Reputation Management

Today’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of! In our newest whitepaper you …

Who Will Be the 1,000th Home of the Day from New Home Source?
February 20, 2015 – 11:14 am | Comments Off on Who Will Be the 1,000th Home of the Day from New Home Source?
Who Will Be the 1,000th Home of the Day from New Home Source?

By Jay McKenzie, Director of Content and Social Media, BDX
It started as a simple, but powerful, idea – designed to help builders and home shoppers.
On April 24, 2012, New Home Source (NHS) selected our first Home …

The Nationals Awards: 2015
January 29, 2015 – 10:39 am | Comments Off on The Nationals Awards: 2015
The Nationals Awards: 2015

For over 30 years, the Nationals have been recognizing superior sales, design and marketing achievements in the home building industry. Winners were recently announced at this year’s International Builder’s Show (IBS) in Las Vegas hosted …

Pushing Negative Reviews Down in Google
December 29, 2014 – 10:39 am | Comments Off on Pushing Negative Reviews Down in Google
Pushing Negative Reviews Down in Google

By Blair Kuhnen, BDX
This is the final blog in our online reputation management series.
The title of this post is a lie. You really can’t push negative reviews down in a way Google would approve. …

All About Millennials
December 18, 2014 – 10:12 am | Comments Off on All About Millennials
All About Millennials

With nearly 24% of the population classified as Millennials, are you prepared to sell them the dream of home ownership? Learn more about this demographic with our infographic!

Responding to Negative Online Reviews
December 15, 2014 – 12:53 pm | Comments Off on Responding to Negative Online Reviews
Responding to Negative Online Reviews

By Blair Kuhnen, BDX
This is the third of four blogs in our online reputation management series.
We previously covered online reputation management and steps in auditing and monitoring your online reputation. Now we will address …

How to Audit and Monitor Your Online Reputation
December 9, 2014 – 9:02 am | Comments Off on How to Audit and Monitor Your Online Reputation
How to Audit and Monitor Your Online Reputation

By Blair Kuhnen, BDX
This is the second of four blogs in our online reputation management series.
If you read our previous article, we took a deep dive into Builder Online Reputation Management. The first step …