The March for Solar Energy to Power Homes
July 17, 2015 – 3:43 pm | Comments Off on The March for Solar Energy to Power Homes

By Adriana Espinosa, BDX
Looking for clean and sustainable energy? Look no further than the sun.
Many homeowners look into solar panels in an effort to source clean energy to power their homes. The added benefit of …

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How Social Media is Guiding Home Sales
August 7, 2015 – 2:35 pm | Comments Off on How Social Media is Guiding Home Sales

Social media conceptBy Adriana Espinosa, BDX

As social media becomes ubiquitous in American culture, it is blurring the lines for how customers and businesses engage with each other.

Whether it be Facebook, Twitter, Instagram, or LinkedIn, customers can now follow the latest news of their favorite brands digitally 24/7. This continuous interaction allows any business to advertise and speak to their followers in a personalized manner via social media, which has proven to positively influence purchase behavior when thoughtfully managed.

Rising usage

Due to the increased accessibility of digital channels, the reach of social media is growing at an astounding rate as recent numbers project over a quarter of the global population – 74% of all internet users user social networking sites – will be actively using social media in 2015. Facebook alone had 968 million daily average users in June 2015 and 844 million of those used mobile devices!

Where does the Unites States fit in this worldwide usage? The United States comes in fifth place with 58 percent of its population using social media.

The numbers are hard to ignore, and now many companies are using social media to enhance the visibility of their brand.

Influence on purchasing behavior

The pervasiveness of social media has been meticulously analyzed as a growing number of data show that social media is bridging the gap between consumers and online/in-store purchases.

A recent report by Deloitte shows that 29 percent of shoppers are more likely to make a purchase when using social media before or during their visit. Additionally, those who consider themselves as “somewhat or very influenced by social media are six times more likely to spend significantly more than non-users.”

Deloitte further measured the differential effects of social media’s influence on various age groups. The results show social media’s ability to stimulate 47 percent of millennials to make a purchase; this is a stark contrast to the 19 percent of other generations.

Supplementary reports indicate that Facebook is the most persuasive network in influencing consumer decisions with 38 percent of Facebook users reporting to purchasing an item after they shared and/or favorited it on Facebook.

Impact on home sales

How does social media translate into home purchases?

Social media is a powerful tool for sharing listings with family and realtors as well as networking to learn about different neighborhoods in unfamiliar areas.

Over 75 percent of homebuyers have reported using social media during their home search and purchase – an increase from fifty-two percent in 2011.

Facebook is demonstrating to be the leader in social media for prospective homebuyers eager to gain more information on available homes. From 2013 to 2014, 18 percent fewer homebuyers searched for agents through Google and used Facebook instead.

As of 2011, realtor.com® partnered with Facebook Connect allowing users to access realtor.com® via their Facebook login. This seamless access of multi-channel platforms further emphasizes the importance of leveraging social media to increase traffic and visibility.

Thoughts from prospective home buyers

In an effort to better understand the industry significance of social media on the home buying process, BDX used its research panel, New Home Shopper Insights, to gain an in depth perspective of how homebuyers are using social media in their search.

BDX’s recent survey on social media supports existing stats that Facebook is the most heavily used site with over 50 percent of the panel reporting to using Facebook at some point during the home buying process.

Further insights show that millennials are 15 percent more likely to use social media to find inspiration for their new home and 13 percent more likely to share their home ideas on a social media network than any other age group.

New Home Shopper panelist, Candace, from Texas expresses her enthusiasm for social media: “Lately, I have been checking out social media sites for recommendations on realtors, neighborhoods and school districts…I mainly use Facebook because I can (talk to) potential realtors, browse builder sites, and chat with other homeowners/homebuyers that I know. I like the fact that on social media sites, realtors are quicker with their responses, and I can stay abreast on new developments/neighborhoods that my favorite builders are planning or working.”

Call to action

The digital influence of social media is augmenting the ways consumers shop in dramatic ways. As reported by Deloitte, it is a matter of time when “100 percent of shoppers will be connected 100 percent of the time.”

Purchasing a home is one of the biggest investments one will make. Homebuyers want a seamless, personalized experience every step of the way.

In order to maintain the attention of homebuyers, it is vital for builders to embrace social media and tailor a strategy that not only informs, but builds a relationship with their customers.

If you would like to learn more about BDX’s social media solutions or conducting research through the New Home Shopper Insights panel, please contact Info@theBDX.com.

The March for Solar Energy to Power Homes
July 17, 2015 – 3:43 pm | Comments Off on The March for Solar Energy to Power Homes
The March for Solar Energy to Power Homes

By Adriana Espinosa, BDX
Looking for clean and sustainable energy? Look no further than the sun.
Many homeowners look into solar panels in an effort to source clean energy to power their homes. The added benefit of …

How to Stop Spam Bots from Skewing Your Website Analytics
July 15, 2015 – 4:04 pm | Comments Off on How to Stop Spam Bots from Skewing Your Website Analytics
How to Stop Spam Bots from Skewing Your Website Analytics

Builders beware! Have you noticed any uninvited guests crawling around your Google Analytics account? If you have seen a sudden increase in website traffic, for instance a jump as high as 80%, this could be …

New Case Study: Robertson Homes
July 14, 2015 – 9:09 am | Comments Off on New Case Study: Robertson Homes
New Case Study: Robertson Homes

Robertson Homes has continued to be a major force in both condominium and single-family home developments and has developed over 40 communities in southeastern Michigan – having received many awards over the years as a …

New Home Source, Bloomberg News and The Wall Street Journal Win Top Honors at the 65th Annual Journalism Awards of The National Association of Real Estate Editors
July 2, 2015 – 12:46 pm | Comments Off on New Home Source, Bloomberg News and The Wall Street Journal Win Top Honors at the 65th Annual Journalism Awards of The National Association of Real Estate Editors
New Home Source, Bloomberg News and The Wall Street Journal Win Top Honors at the 65th Annual Journalism Awards of The National Association of Real Estate Editors

New Home Source tied with Bloomberg News for top honors in the 65th Annual Journalism Awards from the National Association of Real Estate Editors (NAREE) with seven awards each. The Wall Street Journal was second …

Home Automation: Responsive Technology Changing How We Engage With Our Homes
June 19, 2015 – 12:45 pm | Comments Off on Home Automation: Responsive Technology Changing How We Engage With Our Homes
Home Automation: Responsive Technology Changing How We Engage With Our Homes

By Adriana Espinosa, BDX
As the Internet of Things matures, home automation is disrupting how we interact with our homes in dramatic ways.
New home technology allows homeowners to control, program, and monitor homes to exact preferences …

BDX University Summer Webinar Preview
June 17, 2015 – 8:59 am | Comments Off on BDX University Summer Webinar Preview
BDX University Summer Webinar Preview

BDX hosts many free educational webinars to keep our builders up-to-speed on the latest Digital Marketing trends. If you ever have any suggested topics, we would love to hear them at Info@theBDX.com.
Here are our upcoming …

A New Milestone for NewHomeSource.com
May 21, 2015 – 10:12 am | Comments Off on A New Milestone for NewHomeSource.com
A New Milestone for NewHomeSource.com

Did you know that 35% of shoppers who searched for homes on New Home Source visited a builder within a week? In March 2015, NewHomeSource.com, the #1 new home site, shattered a 15-year old record …

Getting The Online Reviews You Want
May 12, 2015 – 12:21 pm | Comments Off on Getting The Online Reviews You Want
Getting The Online Reviews You Want

A study by BrightLocal — an online agency, providing local Search Engine Optimization (SEO) tools — showed that nearly 9 out of 10 consumers read reviews to determine the quality of a local business, and …

Link Building Strategies to Increase Your Domain Authority
May 6, 2015 – 2:14 pm | Comments Off on Link Building Strategies to Increase Your Domain Authority
Link Building Strategies to Increase Your Domain Authority

If you engage in any type of online marketing, you have probably heard of link building. You may have been contacted on LinkedIn by a company offering to build links, or seen link building sold …

Case Study: Adroit Development
May 1, 2015 – 9:04 am | Comments Off on Case Study: Adroit Development
Case Study: Adroit Development

As an award winning developer out of California, Adroit Development is known for their quality, sustainability and expertise.

Being a new client to BDX, Adroit Development immediately saw the value and support that everyone here offers. …

Coming Soon! New Home Source Feature: Expanded Photo Galleries
April 30, 2015 – 11:17 am | Comments Off on Coming Soon! New Home Source Feature: Expanded Photo Galleries
Coming Soon! New Home Source Feature: Expanded Photo Galleries

Great photography and renderings are vital components to helping shoppers envision themselves in your homes. That’s why New Home Source is going even further to provide builders with expanded photo galleries to show off their …

Is Your Website Responsive? Google Gives Responsive Websites a Boost in Search Rankings
April 28, 2015 – 10:28 am | Comments Off on Is Your Website Responsive? Google Gives Responsive Websites a Boost in Search Rankings
Is Your Website Responsive?  Google Gives Responsive Websites a Boost in Search Rankings

The amount of internet searches from mobile devices has increased by a huge rate over the last few years. Did you know that 35% of shoppers will view your website on a mobile device?  Have you …

Do Your Listings Reach Your Facebook Fans?
April 24, 2015 – 2:44 pm | Comments Off on Do Your Listings Reach Your Facebook Fans?
Do Your Listings Reach Your Facebook Fans?

Smart builders use social media – and Facebook specifically – for mission-critical reasons that drive business results. It’s critical to know what consumers are saying about you company, the homes you build and the service …

New Home Source TV Now Airing in a City Near You
April 8, 2015 – 8:56 am | Comments Off on New Home Source TV Now Airing in a City Near You
New Home Source TV Now Airing in a City Near You

We are excited to announce that New Home Source TV is now airing in Austin, Dallas and Raleigh!  New Home Source TV presents a fresh show & tell-style take on the traditional real estate shows …

How to Address Negative Comments on Facebook
March 30, 2015 – 2:09 pm | Comments Off on How to Address Negative Comments on Facebook
How to Address Negative Comments on Facebook

Social media, specifically Facebook, has become one of the most popular means for businesses to market to current and prospective customers.  Did you know that 757 million people use Facebook on a daily basis? While …

New Whitepaper: A Builder’s Guide to Online Reputation Management
February 27, 2015 – 2:57 pm | Comments Off on New Whitepaper: A Builder’s Guide to Online Reputation Management
New Whitepaper: A Builder’s Guide to Online Reputation Management

Today’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of! In our newest whitepaper you …

Who Will Be the 1,000th Home of the Day from New Home Source?
February 20, 2015 – 11:14 am | Comments Off on Who Will Be the 1,000th Home of the Day from New Home Source?
Who Will Be the 1,000th Home of the Day from New Home Source?

By Jay McKenzie, Director of Content and Social Media, BDX
It started as a simple, but powerful, idea – designed to help builders and home shoppers.
On April 24, 2012, New Home Source (NHS) selected our first Home …

The Nationals Awards: 2015
January 29, 2015 – 10:39 am | Comments Off on The Nationals Awards: 2015
The Nationals Awards: 2015

For over 30 years, the Nationals have been recognizing superior sales, design and marketing achievements in the home building industry. Winners were recently announced at this year’s International Builder’s Show (IBS) in Las Vegas hosted …

Pushing Negative Reviews Down in Google
December 29, 2014 – 10:39 am | Comments Off on Pushing Negative Reviews Down in Google
Pushing Negative Reviews Down in Google

By Blair Kuhnen, BDX
This is the final blog in our online reputation management series.
The title of this post is a lie. You really can’t push negative reviews down in a way Google would approve. …

All About Millennials
December 18, 2014 – 10:12 am | Comments Off on All About Millennials
All About Millennials

With nearly 24% of the population classified as Millennials, are you prepared to sell them the dream of home ownership? Learn more about this demographic with our infographic!

Responding to Negative Online Reviews
December 15, 2014 – 12:53 pm | Comments Off on Responding to Negative Online Reviews
Responding to Negative Online Reviews

By Blair Kuhnen, BDX
This is the third of four blogs in our online reputation management series.
We previously covered online reputation management and steps in auditing and monitoring your online reputation. Now we will address …

How to Audit and Monitor Your Online Reputation
December 9, 2014 – 9:02 am | Comments Off on How to Audit and Monitor Your Online Reputation
How to Audit and Monitor Your Online Reputation

By Blair Kuhnen, BDX
This is the second of four blogs in our online reputation management series.
If you read our previous article, we took a deep dive into Builder Online Reputation Management. The first step …

Effective Email Marketing Strategies
December 4, 2014 – 12:23 pm | Comments Off on Effective Email Marketing Strategies
Effective Email Marketing Strategies

Every first-time email marketer has asked the question: “How do I know if I am sending spam?”  This article outlines suggestions for not only following the law, but going above and beyond to ensure that …

Builder Online Reputation Management – Live, Die or Thrive
November 24, 2014 – 2:39 pm | Comments Off on Builder Online Reputation Management – Live, Die or Thrive
Builder Online Reputation Management – Live, Die or Thrive

By Blair Kuhnen, BDX
This is the first out of four blogs in our online reputation management series.
Builders can’t hide their reputation. It’s highly visible and immediately accessible. Today, your reputation is the magazine cover feature …

10 Reasons to List with The BDX
November 20, 2014 – 1:35 pm | Comments Off on 10 Reasons to List with The BDX
10 Reasons to List with The BDX

We’ve got 10 great reasons on why to list your homes and communities with BDX. Take a look for yourself!

Mobile Sales Tools Infographic
November 17, 2014 – 1:58 pm | Comments Off on Mobile Sales Tools Infographic
Mobile Sales Tools Infographic
Google My Business : A Guide for Home Builders
October 22, 2014 – 9:39 am | Comments Off on Google My Business : A Guide for Home Builders
Google My Business : A Guide for Home Builders

By: Dan Bagby, BDX Content Manager

Google My Business was launched as a way to manage your Google listing and Google + profile. Find out what it means to homebuilders and how to take full advantage …

Home Buyer Insights Infographic
October 1, 2014 – 10:17 am | Comments Off on Home Buyer Insights Infographic
Home Buyer Insights Infographic
From Click to Close: Tools & Tricks Tailored for Builders
October 1, 2014 – 8:50 am | Comments Off on From Click to Close: Tools & Tricks Tailored for Builders
From Click to Close: Tools & Tricks Tailored for Builders

It is becoming evident today, more than ever, that builders need to be tracking and engaging with potential home buyers from their first click online to closing the sale. There are several factors that have …

SEO and Video: The Basics
September 22, 2014 – 9:02 am | Comments Off on SEO and Video: The Basics
SEO and Video: The Basics

Now that you’ve got some quality video in your back pocket, be it community tours, a model home showcase or buyer testimonials- it is time for you to find and engage some eyeballs! Here are …