BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.
August 26, 2014 – 10:55 am | Comments Off

The market and real estate landscape changes daily, and we must adapt or be left behind. Do you need to [r]evolutionize the potential your team can have from the top to bottom?
If you’re ready to …

Read the full story »
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Industry Trends »

Payne Family Homes Builds St. Jude Dream Home
March 31, 2014 – 9:49 am | Comments Off

 

BDX created this photo-real rendering of the St. Jude dream home.

One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.

Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.

Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.

We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.

Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.

Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.

 

Best Practices »

SEO and Video: The Basics
September 22, 2014 – 9:02 am | Comments Off

Now that you’ve got some quality video in your back pocket, be it community tours, a model home showcase or buyer testimonials- it is time for you to find and engage some eyeballs! Here are some basic tips and tools that you should be using to drive interaction and visibility from your videos in general and on YouTube.

Tags- Tags are a helpful way to categorize and sort content which in turn helps pull related videos into the sidebar in a generic YouTube search. These tags are important to include popular phrases or keywords relating to your location and product. For instance, for a home builder located in Austin, Texas, I would be sure to tag “New Home in Austin” or anything else that is relevant to your specific video. Maybe it is a Tuscan style home, so be sure to tag it “Tuscan” as well. Being descriptive is a great way to draw viewers in from related searches!

VMovie-media-player-film-slateideo Titles- Video titles are important to not only highlight keywords that your video includes, but also to catch a viewer’s attention! Would you rather click on “Cool Home in Cedar Park” or “BEAUTIFUL Tuscan Style Home in Cedar Park”?

Length- With today’s need for instantaneous information, it is best to keep videos under 5 minutes long. The target length however, runs at about 1 minute 30 seconds. If you have one large community video tour, consider breaking it up into segments for a more enjoyable viewing experience and to maximize your Search Engine Optimization (SEO) efforts.

Description- Once again, optimize your description with keywords to help Google better index your content. Descriptions should be succinct and give an overview of what the viewer will see in your video.

Content- Strive for quality! With high quality video production becoming easier and less expensive, viewers are demanding to watch higher resolution video over a gritty one. This is especially important in the home building industry! You’ve put a lot of thought and branding into your homes, so you will want to have that come through clearly in your videos.

Transcriptions- As a best practice, it is always a good idea to include a transcription of your videos just in case someone is having technical issues or hearing impaired, as well as to improve your SEO. Simple text is still a favorite SEO technique to entice better SEO rankings.

Shareability – Beautifully done builder videos can travel quickly via social media. By making sure the video is captivating, such as including gorgeous community shots or important information, the videos will connect with buyers wanting to share their home building process. Also- if you want your video to be seen, get the word out and share it! Distribute links to your content in your monthly newsletters and through your social media accounts.

In-Video Interaction- We LOVE when viewers are interactive and responsive to our builder’s media. That is why we’ve partnered with a company called Dilogr that specializes in video response optimization. It is a revolutionary way to gather lead information, feedback, and engage in a conversation real time. Targeted questions, hotspots and polls can outfit your online videos on YouTube to enable customers to ask questions and speak with the builder through the rich video content. According to searchengineland.com, YouTube places high authority on number of views and engagement. This means that YouTube pays attention to how long viewers watch a video, and tends to rate them higher or lower based on that figure. If you have any questions about Dilogr or are interested in having us run your account, contact us at info@thebdx.com.

A great video tour of your homes and brand is imperative to reach today’s home buyers. Use these video SEO best practices to reach new customers! Don’t have great video? BDX can help! Contact us today to put your homes in the spotlight.

Payne Family Homes Builds St. Jude Dream Home
March 31, 2014 – 9:49 am | Comments Off
Payne Family Homes Builds St. Jude Dream Home

 
One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear …

BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.
August 26, 2014 – 10:55 am | Comments Off
BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.

The market and real estate landscape changes daily, and we must adapt or be left behind. Do you need to [r]evolutionize the potential your team can have from the top to bottom?
If you’re ready to …

Marketing to the Green Homebuyer
August 15, 2014 – 10:38 am | Comments Off
Marketing to the Green Homebuyer

The green consumer is changing. Buyers are no long just motivated by saving the environment, but are going green to save money, show patriotism, and improve their overall health. Did you know that 35% of …

Upcoming Webinar: Home Buyer Insights – Positioning New Homes Against Resale
July 28, 2014 – 2:32 pm | Comments Off
Upcoming Webinar: Home Buyer Insights – Positioning New Homes Against Resale

Did you know: Today’s typical home buyer takes from 9 months to a year to go from click to close on their new home? During our webinar on August 7th, this is just one of …

New Whitepaper: Best Practices for Lead Follow-Up
July 23, 2014 – 1:13 pm | Comments Off
New Whitepaper: Best Practices for Lead Follow-Up

You’ve made an investment to drive leads to your business, but don’t stop there! Implementing a strong lead follow-up process is critical to achieving a strong return on your investment. Click here to check out …

Seeing the Big Picture: How to Promote Your Renderings & Photography
June 23, 2014 – 9:00 am | Comments Off
Seeing the Big Picture: How to Promote Your Renderings & Photography

So you’ve invested in high quality renderings and photographs! Congratulations! So… do you hear any crickets chirping? Having great art is a vital start- but you really need to start promoting your renderings and photographs …

Leads, Leads, Leads! Best Practices Infographic
June 19, 2014 – 9:22 am | Comments Off
Leads, Leads, Leads! Best Practices Infographic
New Home Source and BDX’s Patricia Garcia Win Top Real Estate Journalism Award
June 18, 2014 – 11:00 am | Comments Off
New Home Source and BDX’s Patricia Garcia Win Top Real Estate Journalism Award

We are so very pleased to announce that our very own Patricia Garcia, BDX Content Manager, and New Home Source received the Gold Award for Best Newsletter on Friday night at the 64th Annual Meeting …

Leads – Best Practices for Following Up
June 16, 2014 – 10:46 am | Comments Off
Leads – Best Practices for Following Up

You’ve made an investment to drive leads to your business, but do not stop there! Implementing a strong lead follow-up process is critical to getting a strong return on your investment. This is especially important …

New HBA Partner Marketing Kit
June 4, 2014 – 9:14 am | Comments Off
New HBA Partner Marketing Kit

 In an effort to make accessing BDX marketing materials easier, we have transitioned the Partner Marketing Kit from the HBA Portal to the BDX.com. Now all you have to do is visit http://www.thebdx.com/hba-Partner-Kit to find …

New Home Listings From BDX Now Featured on realtor.com® Mobile Apps
June 3, 2014 – 9:49 am | Comments Off
New Home Listings From BDX Now Featured on realtor.com® Mobile Apps

With the average smartphone user spending nearly 677 minutes a month using mobile applications, it is clear how much we rely on them in our everyday lives. And with nearly 50 percent of new home …

BDX/BHI Hosts Texas 4000 Riders As They Begin Journey To Alaska
June 2, 2014 – 3:01 pm | Comments Off
BDX/BHI Hosts Texas 4000 Riders As They Begin Journey To Alaska

Every year Texas 4000 competitively selects University of Texas students for a program designed to cultivate the next generation to lead the fight against cancer. The culmination of the students’ fundraising, training and volunteering is a …

Real or Rendering: Think You Can Recognize the Differences?
May 27, 2014 – 10:30 am | Comments Off
Real or Rendering: Think You Can Recognize the Differences?

 

StartFreshBuyNew.com Runner-Up For Webby Award
May 21, 2014 – 12:52 pm | Comments Off
StartFreshBuyNew.com Runner-Up For Webby Award

We’re excited to announced that our website promoting new home advantages,  StartFreshBuyNew.com was the runner-up in the Real Estate Category for the 18th Annual Webby Awards.
What is a Webby?
The Webby Awards are the leading international awards honoring excellence …

New Home Source TV Infographic
May 6, 2014 – 10:09 am | Comments Off
New Home Source TV Infographic
Put iPads To Work During The Sales Process
May 2, 2014 – 12:21 pm | Comments Off
Put iPads To Work During The Sales Process

As technology continues to play a bigger and bigger role in the home shopping and sales process, it is important to have tools that allow home building sales professionals to showcase and sell new homes …

3D Renderings: Are You Investing in the Big Picture?
April 29, 2014 – 9:13 am | Comments Off
3D Renderings: Are You Investing in the Big Picture?

Chances are, you might have some pretty basic, black and white renderings of your floor plans and elevations. But is that truly enough to display your stunning home designs? Today’s home buyers crave new technology …

Analytics Infographic
April 24, 2014 – 3:00 pm | Comments Off
Analytics Infographic
Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX
April 22, 2014 – 8:56 am | Comments Off
Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX

Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction …

NHS Pro Real Estate Agent Leads – How Are You Following Up?
April 7, 2014 – 11:31 am | Comments Off
NHS Pro Real Estate Agent Leads – How Are You Following Up?

Recently, NewHomeSourceProfessional.com, the premier new home web site for real estate professionals, has been moving full speed ahead with updates that have increased site visits and leads. Are you taking advantage of this valuable opportunity …

Get Into the Minds of Today’s Home Shoppers
April 3, 2014 – 11:35 am | Comments Off
Get Into the Minds of Today’s Home Shoppers

Over the past two years, Builders Digital Experience has conducted extensive home shopper research in conjunction with our Start Fresh. Buy New. initiative to help builders understand what motivates, inspires and leads shoppers to take …

Congrats To Professional Builder’s 40 Under 40 Award Winners
March 28, 2014 – 10:53 am | Comments Off
Congrats To Professional Builder’s 40 Under 40 Award Winners

This week Professional Builder magazine announced its next inductees into the “40 under 40″ club.  Each year the magazine honors “up-and-comers” in the home building industry and with hundreds of applications submitted only 40 are selected.  …

BHI Celebrates 14th Anniversary
March 28, 2014 – 9:56 am | Comments Off
BHI Celebrates 14th Anniversary

Last week BDX parent company, Builder Homesite (BHI) celebrated the company’s anniversary. 14 years ago, the country’s leading builders began collaborating on digital marketing ideas that could elevate and transform the entire building industry. This anniversary was a great time to …

Spring Preview: “From Click to Close, Your Digital Marketing Roadmap” Webinar Series
March 21, 2014 – 9:53 am | Comments Off
Spring Preview: “From Click to Close, Your Digital Marketing Roadmap” Webinar Series

Get ready to hit the road this Spring with our BDX University Spring Webinar Series! The theme is “From Click to Close, Your Digital Marketing Roadmap”, and highlights all of the necessary routes you need …

New Home Source Professional Launches New Home Data to California Regional Multiple Listing Service Members
March 20, 2014 – 11:02 am | Comments Off
New Home Source Professional Launches New Home Data to California Regional Multiple Listing Service Members

                                                                                                                             
New Home Source Professional Launches New Home Data to California Regional Multiple Listing Service
 MLS will begin incorporating new home community and plan data from New Home Source Professional directly into MLS dashboards and portals
Builders Digital Experience, …

Out of State Users 42% More Likely to Click a Geo-Targeted Ad
March 18, 2014 – 1:28 pm | Comments Off
Out of State Users 42% More Likely to Click a Geo-Targeted Ad

By Jamie Lintner, BDX Advertising Manager 
IP Targeting vs. Geo Targeting. This war has been waged in the online space since the inception of banner advertising. On one hand you have the publishers who stand by …

NewHomeSource TV to Launch in Washington D.C.
March 12, 2014 – 6:23 pm | Comments Off
NewHomeSource TV to Launch in Washington D.C.

Look out Washington D.C., NewHomeSource TV is coming to a television near you!  If you are in the nation’s Capitol, tune in weekends this spring and see some of the best truly new homes the city …

The New American Home — Missed It In Las Vegas? Don’t Worry, Take a Virtual Tour Today.
March 3, 2014 – 12:17 pm | Comments Off
The New American Home — Missed It In Las Vegas? Don’t Worry, Take a Virtual Tour Today.

Last month as part of the International Builders Show in Las Vegas, I was able to visit the 2014 New American Home®, the 31st edition of the NAHB show home. The home is located in the …

Why Every Builder’s Website Needs A Privacy Policy
February 25, 2014 – 6:28 pm | Comments Off
Why Every Builder’s Website Needs A Privacy Policy

As the BDX continues to expand its advertising solutions we’ve noticed many builders do not have a privacy policy clearly accessible on their website. This is an important if not often overlooked feature for a …