10 Reasons to List with The BDX
November 20, 2014 – 1:35 pm | Comments Off

We’ve got 10 great reasons on why to list your homes and communities with BDX. Take a look for yourself!

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Industry Trends »

Payne Family Homes Builds St. Jude Dream Home
March 31, 2014 – 9:49 am | Comments Off

 

BDX created this photo-real rendering of the St. Jude dream home.

One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.

Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.

Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.

We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.

Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.

Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.

 

Best Practices »

Builder Online Reputation Management – Live, Die or Thrive
November 24, 2014 – 2:39 pm | Comments Off

Online reputation managementBy Blair Kuhnen, BDX Development Manager

This is the first out of four blogs in our online reputation management series.

Builders can’t hide their reputation. It’s highly visible and immediately accessible. Today, your reputation is the magazine cover feature your customer can’t help but notice. Just do a Google search for “[Builder Name] reviews,” and you will likely find every wart exposed for the world to see. Here’s what I found for one top builder on the first page of Google (unfortunately, this builder is not alone).

 

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Consumers have changed. Today, savvy consumers check online reviews for just about everything they buy. A new home may be a consumer’s largest lifetime purchase decision. You think they aren’t going to check out who’s building and providing warranty service? And unfortunately, negative reviews are more common than positive reviews.

It probably does not feel fair, but it is reality. Builders need to turn their reputation into an asset by doing two things:

1)      Highlight the Positive. The vast majority of your buyers probably love their home, think their builder is fantastic and may consider their builder among their best friends. Positive opinions are out there, but they are not always online – it’s your job to help bring these positive stories to life.

2)      Make it Right. We all make mistakes, but how you manage your business, employees, and customers and how you respond to an issue is highly visible to anyone considering your brand. Define your online reputation before someone else does it for you.

8 Steps to Improving Your Online Reputation

The builder above is losing sales, but they can fix it. Here’s how:

1)      First, set expectations with your buyers. Home buyers need to understand that home building is a very human business. Mistakes will happen, but buyers must understand and believe you will be there to correct any mistake. Be humble and remind them that it is a human business, but that you are committed to them. Make this part of your pre-build process. Make it easy for buyers to give feedback. Then walk the talk, and measure it.

2)      Audit and monitor your brand online. There are numerous tools available free or at some cost that will email you anytime your brand is mentioned in social media or on select websites. Look for an upcoming article for a step-by-step process for Auditing and Monitoring Your Online Reputation.

3)      Respond to negative reviews quickly and publically. Don’t let bad reviews cause further damage to your brand by going unanswered. Not only will delays allow the current situation to get worse, but you may lose sales that are pending. Solely responding privately may be the worst thing you can do. That said, there are right and wrong ways to respond. Later in this series, we will show you How to Respond to Negative Online Reviews. These tips on responding to unfavorable or negative reviews will put out the fire while calming prospective clients and employees who are evaluating your brand.

4)      Recruit satisfied customers to write positive reviews. Focus on Google+. You need at least 5 reviews before your star rating will be displayed in local search results. There are three times in the building process you should ask for reviews: One, right after the buyer signs the contract. They are euphoric, probably appreciative for any extras or discounts you may have extended to them. You have not even had time to make mistakes. Two, after a successful walk-though once follow-up items are addressed. Three, anytime your client sends a thank you note or expresses sincere appreciation for your team’s efforts. Ask them if they will help by reviewing your business on Google+. Send them the direct link to the URL via email to make it easy.   Then follow-up to thank them or send them something as a token of your appreciation.

5)      Be Proactive: Stop bad reviews before they happen by being proactive in seeking feedback. There are many moments of truth for builders. One of the most important is right after a walk-through of the home.  The consumer has a chance to identify all the things they feel needs to be addressed before closing. Be like the good doctor who calls his patient after a procedure to see how they are feeling. Address issues quickly and effectively and negative reviews are unlikely to be posted. The other critical time for home builders to check in is after warranty service calls. Are you making it easy for consumers to file a claim? Are you responding to them in a manner that meets or exceeds expectations you help set? Ask them and then follow-up. The money you spend now will save sales later.

6)      Be Accessible: Stop brewing bad reviews by making sure it is easy to contact senior company representatives. A bad review is often in response to a delayed response to a problem you would normally immediately fix. If they know they have your attention, they are less likely to write a bad review. Don’t ask them to write a bad review by being inaccessible.

7)      Own or control your page #1 search results in Google When someone searches for “[Your Brand Term]” or “[Your Brand Term] Reviews” you need to own these pages. For your brand term, this is pretty easy. By setting up your major social profiles and linking to them along with other pages/sites you control, you will be there. We recommend the following: LinkedIn, Facebook, YouTube (assuming you have video), Pinterest, your blog (if a different sub-domain, your Twitter account (if active), and sites you control such as your profile on Career Builder and your builder profile on New Home Source. Here’s a sample from David Weekley Homes Profile and Reviews on NewHomeSource.com. They added their testimonials and dozens of beautiful pictures to help complete the brand message. If your company has been profiled in one of New Home Source’s “Builder Innovations” articles, this can greatly augment your brand position. See Lennar Homes recent innovation that was featured. Finish out page #1 by promoting favorable items on page #2 and #3 of the search results by linking to them in a search engine effective way. You will own page #1. Owning Page #1 of “[Your Brand Term] Reviews” search results can be more difficult. For these you need search friendly pages for reviews. Start with your own website by adding a “reviews and testimonials” page. Leverage your social media controlled pages (e.g., LinkedIn, Facebook) to help control page #1. Show the world what your customers say about you. If you have a Houzz account that looks good and has multiple reviews, link to that as well. Link to your profile and builder innovations on Newhomesource.com, you will likely push down less relevant content you do not control. These also are essentially consumer testimonials optimized for this purpose. Finally, consider operating a “work for [Brand Name]” site for recruitment and posting employee reviews and testimonials.

8)      Push negative content down by promoting positive news and reviews. If you can’t delete or get a retraction, your only option is to make the bad content less visible relative to your positive content. You want these items pushed to page two. The only way you can push a negative content to page two of a Google search results page is to get 10 other things to be considered more relevant to Google. Make your owned or controlled pages rank higher by making them more relevant in search engines for the consumer’s query.   Review sites are probably considered highly relevant for the term “reviews,” but that does not mean they are applicable for your brand term. So, you have to be more relevant to the consumer’s query to win the rank and satisfy consumers with the content you have. This is all about search engine optimization (SEO).

Are there eight steps to improving your online reputation? Not really. There is only one that always works. Strive to Be Better.

If you have any questions or would like to discuss ways to improve your online reputation with one of our digital marketing consultants, email us at Info@theBDX.com.

Payne Family Homes Builds St. Jude Dream Home
March 31, 2014 – 9:49 am | Comments Off
Payne Family Homes Builds St. Jude Dream Home

 
One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear …

10 Reasons to List with The BDX
November 20, 2014 – 1:35 pm | Comments Off
10 Reasons to List with The BDX

We’ve got 10 great reasons on why to list your homes and communities with BDX. Take a look for yourself!

Mobile Sales Tools Infographic
November 17, 2014 – 1:58 pm | Comments Off
Mobile Sales Tools Infographic
Google My Business : A Guide for Home Builders
October 22, 2014 – 9:39 am | Comments Off
Google My Business : A Guide for Home Builders

By: Dan Bagby, BDX Content Manager

Google My Business was launched as a way to manage your Google listing and Google + profile. Find out what it means to homebuilders and how to take full advantage …

Home Buyer Insights Infographic
October 1, 2014 – 10:17 am | Comments Off
Home Buyer Insights Infographic
From Click to Close: Tools & Tricks Tailored for Builders
October 1, 2014 – 8:50 am | Comments Off
From Click to Close: Tools & Tricks Tailored for Builders

It is becoming evident today, more than ever, that builders need to be tracking and engaging with potential home buyers from their first click online to closing the sale. There are several factors that have …

SEO and Video: The Basics
September 22, 2014 – 9:02 am | Comments Off
SEO and Video: The Basics

Now that you’ve got some quality video in your back pocket, be it community tours, a model home showcase or buyer testimonials- it is time for you to find and engage some eyeballs! Here are …

BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.
August 26, 2014 – 10:55 am | Comments Off
BDX to Sponsor the Jeff Shore Sales and Marketing Summit: [r]evolution 2014. Break The Past. Build The Future.

The market and real estate landscape changes daily, and we must adapt or be left behind. Do you need to [r]evolutionize the potential your team can have from the top to bottom?
If you’re ready to …

Marketing to the Green Homebuyer
August 15, 2014 – 10:38 am | Comments Off
Marketing to the Green Homebuyer

The green consumer is changing. Buyers are no long just motivated by saving the environment, but are going green to save money, show patriotism, and improve their overall health. Did you know that 35% of …

Upcoming Webinar: Home Buyer Insights – Positioning New Homes Against Resale
July 28, 2014 – 2:32 pm | Comments Off
Upcoming Webinar: Home Buyer Insights – Positioning New Homes Against Resale

Did you know: Today’s typical home buyer takes from 9 months to a year to go from click to close on their new home? During our webinar on August 7th, this is just one of …

New Whitepaper: Best Practices for Lead Follow-Up
July 23, 2014 – 1:13 pm | Comments Off
New Whitepaper: Best Practices for Lead Follow-Up

You’ve made an investment to drive leads to your business, but don’t stop there! Implementing a strong lead follow-up process is critical to achieving a strong return on your investment. Click here to check out …

Seeing the Big Picture: How to Promote Your Renderings & Photography
June 23, 2014 – 9:00 am | Comments Off
Seeing the Big Picture: How to Promote Your Renderings & Photography

So you’ve invested in high quality renderings and photographs! Congratulations! So… do you hear any crickets chirping? Having great art is a vital start- but you really need to start promoting your renderings and photographs …

Leads, Leads, Leads! Best Practices Infographic
June 19, 2014 – 9:22 am | Comments Off
Leads, Leads, Leads! Best Practices Infographic
New Home Source and BDX’s Patricia Garcia Win Top Real Estate Journalism Award
June 18, 2014 – 11:00 am | Comments Off
New Home Source and BDX’s Patricia Garcia Win Top Real Estate Journalism Award

We are so very pleased to announce that our very own Patricia Garcia, BDX Content Manager, and New Home Source received the Gold Award for Best Newsletter on Friday night at the 64th Annual Meeting …

Leads – Best Practices for Following Up
June 16, 2014 – 10:46 am | Comments Off
Leads – Best Practices for Following Up

You’ve made an investment to drive leads to your business, but do not stop there! Implementing a strong lead follow-up process is critical to getting a strong return on your investment. This is especially important …

New HBA Partner Marketing Kit
June 4, 2014 – 9:14 am | Comments Off
New HBA Partner Marketing Kit

 In an effort to make accessing BDX marketing materials easier, we have transitioned the Partner Marketing Kit from the HBA Portal to the BDX.com. Now all you have to do is visit http://www.thebdx.com/hba-Partner-Kit to find …

New Home Listings From BDX Now Featured on realtor.com® Mobile Apps
June 3, 2014 – 9:49 am | Comments Off
New Home Listings From BDX Now Featured on realtor.com® Mobile Apps

With the average smartphone user spending nearly 677 minutes a month using mobile applications, it is clear how much we rely on them in our everyday lives. And with nearly 50 percent of new home …

BDX/BHI Hosts Texas 4000 Riders As They Begin Journey To Alaska
June 2, 2014 – 3:01 pm | Comments Off
BDX/BHI Hosts Texas 4000 Riders As They Begin Journey To Alaska

Every year Texas 4000 competitively selects University of Texas students for a program designed to cultivate the next generation to lead the fight against cancer. The culmination of the students’ fundraising, training and volunteering is a …

Real or Rendering: Think You Can Recognize the Differences?
May 27, 2014 – 10:30 am | Comments Off
Real or Rendering: Think You Can Recognize the Differences?

 

StartFreshBuyNew.com Runner-Up For Webby Award
May 21, 2014 – 12:52 pm | Comments Off
StartFreshBuyNew.com Runner-Up For Webby Award

We’re excited to announced that our website promoting new home advantages,  StartFreshBuyNew.com was the runner-up in the Real Estate Category for the 18th Annual Webby Awards.
What is a Webby?
The Webby Awards are the leading international awards honoring excellence …

New Home Source TV Infographic
May 6, 2014 – 10:09 am | Comments Off
New Home Source TV Infographic
Put iPads To Work During The Sales Process
May 2, 2014 – 12:21 pm | Comments Off
Put iPads To Work During The Sales Process

As technology continues to play a bigger and bigger role in the home shopping and sales process, it is important to have tools that allow home building sales professionals to showcase and sell new homes …

3D Renderings: Are You Investing in the Big Picture?
April 29, 2014 – 9:13 am | Comments Off
3D Renderings: Are You Investing in the Big Picture?

Chances are, you might have some pretty basic, black and white renderings of your floor plans and elevations. But is that truly enough to display your stunning home designs? Today’s home buyers crave new technology …

Analytics Infographic
April 24, 2014 – 3:00 pm | Comments Off
Analytics Infographic
Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX
April 22, 2014 – 8:56 am | Comments Off
Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX

Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction …

NHS Pro Real Estate Agent Leads – How Are You Following Up?
April 7, 2014 – 11:31 am | Comments Off
NHS Pro Real Estate Agent Leads – How Are You Following Up?

Recently, NewHomeSourceProfessional.com, the premier new home web site for real estate professionals, has been moving full speed ahead with updates that have increased site visits and leads. Are you taking advantage of this valuable opportunity …

Get Into the Minds of Today’s Home Shoppers
April 3, 2014 – 11:35 am | Comments Off
Get Into the Minds of Today’s Home Shoppers

Over the past two years, Builders Digital Experience has conducted extensive home shopper research in conjunction with our Start Fresh. Buy New. initiative to help builders understand what motivates, inspires and leads shoppers to take …

Congrats To Professional Builder’s 40 Under 40 Award Winners
March 28, 2014 – 10:53 am | Comments Off
Congrats To Professional Builder’s 40 Under 40 Award Winners

This week Professional Builder magazine announced its next inductees into the “40 under 40″ club.  Each year the magazine honors “up-and-comers” in the home building industry and with hundreds of applications submitted only 40 are selected.  …

BHI Celebrates 14th Anniversary
March 28, 2014 – 9:56 am | Comments Off
BHI Celebrates 14th Anniversary

Last week BDX parent company, Builder Homesite (BHI) celebrated the company’s anniversary. 14 years ago, the country’s leading builders began collaborating on digital marketing ideas that could elevate and transform the entire building industry. This anniversary was a great time to …