Coming up October 24-25th, the 8th annual Southern Utah Building Industry Conference will take place in St. George, Utah.   The conference will help builders, contractors and industry professionals to improve their knowledge of the home building industry while learning about the latest trends in construction through educational sessions and showcases.  In just one day attendees have the opportunity to see 11 presenters in 18 different educational sessions with topics ranging from builder marketing to jobsite safety and code compliance to trends in the home buying process.  Not only will you gain insightful knowledge and networking opportunities with fellow industry professionals these sessions count towards continuing education credits.

Speaking at the event will be our very own BDX CEO, Tim Costello as well as BDX VP of Client Experience, Melissa Morman.  If you haven’t already signed up to see these two new home professionals speak, you will want to after hearing about some of their hot and forward thinking presentation topics! Tim and Melissa’s presentations will earn you up to 8 Utah contractor continuing education credits; and what could be better than doing so with the industry leaders of BDX? Check out Tim and Melissa’s presentations below:

Marketing to the New Green Buyer – Presented by Tim Costello, BDX, CEO 

 Oct. 25 9:30-11:15 am

The green consumer is changing: buyers are no longer just motivated by saving the environment; they also are going green to save money, show their patriotism, and improve their health.  In this session, Tim will discuss how you can connect with these green consumers and effectively market your green programs. What green features are most important to consumers? What green messages resonate with new home buyers? Come hear about the latest in green marketing research and how to leverage it to your benefit.

She-Conomy: What Women Want – Presented by Melissa Morman, BDX, VP of Client Experience

Oct. 25 12:55 pm-2:35 pm

We have always valued the importance of the woman in the home buying decision, but now it’s more important than ever to understand what a woman wants.  Today’s female buyer is very different than previous generations and we need to understand these differences and modify our marketing accordingly. If not, we run the risk of not appealing to the female buyer, or even worse, truly alienating her.  During this session Melissa will discuss: biological differences between men and women; personality differences and how that influences purchasing decisions; how women think/react/experience the world differently; what appeals to the female buyer, and what turns her off; best practices from the homebuilding industry and beyond; how female buyers approach ‘green’ differently than males.

Home Buyer Insights – Presented by Tim Costello, BDX, CEO

Oct. 25 2:50 pm-4:30 pm

As the housing market begins to recover, the new home industry continues to try and find innovative ways to gain market share over resale homes.  During this session Tim will reveal surprising research results that will shape your approach and messaging.  Tim will discuss: what home buyers are looking for in a new home and how you can use this information to position your homes; what new home messages resonate with buyers; and how changes to the home buying timeline will affect your marketing. Tim will also discuss the impact of our nationwide new home campaign titled “Start Fresh. Buy New.”

Looking to take a break from the education sessions and blow off some steam?  Sign up to play in the Utah HBA golf tournament at the SunRiver Golf Club in St. George on Thursday, October 24th!  The course is in an award-winning master planned community with beautiful views of the red rock hills.  Register today by contacting Shari Spencer at sherispencerhba@gmail.com.

For more information and to register for the Southern Utah Building Industry Conference, please visit www.BuildingConference.com.  We look forward to seeing you in Utah!

Interested in working with BDX to improve your online presence?  As a builder’s ultimate resource for digital marketing we also have a full suite of research and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, visit TheBDX.com or contact BDX at Info@theBDX.com.

By BDX Guest Blogger, Carol Morgan, mRELEVANCE

Tweet, tweet, tweet! Many home builders, real estate agents and industry suppliers have finally started tweeting their content and creating buzz with their interaction. However, Twitter users and skeptics alike still want to prove that their time and energy is worth it. Luckily, help proving the return on investment on Twitter is finally here! Recently, Twitter released a new analytics platform which provides users with a wealth of useful and insightful account information.

Among the information available when a company or user logs into the analytics portal is a timeline glimpse of your follows, unfollows and mentions over the last 60 days. Below the timeline is a chart displaying recent tweets along with retweets, favorites and replies each specific tweet received. To see which content is among your most actionable, users can sort this data to show your “best” or “good” tweets, including highlighted statistics on which tweets or actions fall within your top 15 percent for the past 30 days. Businesses can make the most of the data from this chart by noting what types of content or tweets are most successful, and applying this information to future tweets.

Switching to the followers view, users can see the growth of their followers since the account was created. A further breakdown of  followers’ location by country, state and city; gender; interests and who else they are following provides interesting insight that can help companies strategically plan tweets to appeal to their audience demographics.

Ready to start tweeting more relevant content for your Twitter followers? Be sure to bookmark this URL, which takes you directly to the Twitter analytics login page: https://analytics.twitter.com/accounts/1edxhg/timeline_activity.

This fall, BDX is taking a special in-depth look into Online Advertising and best practices.  If you’ve never attended one of our webinars before- you’re in for a treat! Each webinar in this series is presented by our very own Sr. Advertising Manager, Thane Tennison. He works with hundreds of builders across the country to deliver successful display advertising solutions. Thane is also no stranger to the BDX blog- check out some of his insights here.

Have the opportunity to ask questions and learn more about BDX’s advertising solutions and what it can do for your business. Take a look at the upcoming topics below and be sure to sign up to reserve your spot now!

Advertising on Social Networks – Target, Promote, and Boost                             SEPTEMBER 24th

Register Here

The most successful social media users aren’t just posting content on Facebook and Twitter. Most are capturing mind share by using the various advertising opportunities that are available on these social networks. This session will discuss these paid placements. What are your options? What type of ROI are other builders seeing? And where should you start?

Tracking Online Advertising Performance – Measurement and ROI                   OCTOBER 22nd

Register Here

If you’re like most builders, online advertising plays a key role in your marketing strategy. If you are investing your time and marketing budget on display advertising, this is a session you can’t afford to miss (literally!). During this webinar we will be talking about best practices for measuring online advertising performance: What metrics matter? What is a good Click-Through-Rate (CTR) for your ads?

Hyper-Retargeting – Taking Your Re-Marketing Strategy to A New Level          NOVEMBER 20th

Register Here

If you aren’t currently using re-targeting as a marketing strategy then you’ve likely experienced it first-hand when you are online. But retargeting is more than just capturing visitors who came to your website? What if you could retarget based on a specific piece of content they read or a specific home plan they viewed? Or even specific pages on third part sites like NewHomeSource.com? Join us for this webinar to learn more.

 

Interested in working with BDX? We have a full suite of research resources and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, contact BDX at Info@thebdx.com.

Our research has shown that builders who provide robust and complete data about their new homes see higher lead conversion and increased traffic. This also applies to the data and information that you provide for real estate agents. It’s proven that 84% of prospective buyers plan to use an agent in the home buying process. Are you including relevant information for agents with your BDX listings?

Since so many agents represent prospective buyers, it’s a great idea to be sure to highlight the most up-to-date information and complete information on BDX’s  NewHomeSourceProfessional.com — the new home resource for real estate profesionals. Builders who are successful at communicating their new home information and policies to agents are able to attract more buyers and ultimately sell more homes.

To help you provide this data, we recently added new fields to our XML loader to help you better market your homes to agents. Now you can include the following information directly in your XML feed:

•Agent Promotions
•Agent Commissions
•Agent Policies

This information will show up on your listings in New Home Source Professional and can be easily updated and changed to fit your promotions. Take advantage of these expanded data opportunities and better market your homes to agents in your area.

Do you have questions about your data and how to take advantage of these new fields? We make the data management and upload process as easy as possible. To start putting your best data forward for agents and to learn more about any of these data options, contact your account manager or email support@thebdx.com.