Month: March 2014

 

BDX created this photo-real rendering of the St. Jude dream home.

One of the best things about working with 1000’s of builders around the country is that we not only get to help these builders grow their business each day, but we also get to hear about all the ways they are truly helping transform their local communities.

Payne Family Homes is one of our long standing builder clients (in fact, you can read more in this case study). When they reached out to BDX’s Chad Bria to tell him that they would be partnering with St. Jude Children’s Research Hospital for the 2014 St. Jude Dream Home Giveaway, we were excited to learn more about the project.

Building and giving away homes in nearly 30 markets in 2014, the St. Jude Dream Home Giveaway is a 22-year tradition that is one of the largest single-event fundraisers for St. Jude Children’s Research Hospital. To date, more than 340 homes have been given away and the program has raised more than $270 million to save the lives of children with cancer and other deadly diseases at St. Jude.

We are so proud of the work that Payne Family Homes is doing on this project, and we were also happy to participate in a small way by BDX creating a photo-real rendering for the 4,500 square-foot home – to help promote raffle ticket sales in advance of the home being built.

Only 9,000 $100 tickets will be available starting in mid-June for the 2014 St. Louis St. Jude Dream Home Giveaway. Potential homeowners will get their first chance to see this beautiful new Payne Family Home in person at open houses every Saturday and Sunday from July 26 – August 31. The lucky winning ticket will be drawn in early September on FOX 2 – KTVI.

Click here to view a video about the project as the ground-breaking ceremony was featured on Fox News.

 

This week Professional Builder magazine announced its next inductees into the “40 under 40” club.  Each year the magazine honors “up-and-comers” in the home building industry and with hundreds of applications submitted only 40 are selected.  These professionals represent the next generation of leaders in the industry and are all under the age of 40.  BDX is proud to see so many clients among the winners- including Adam Aschmann with Tilson Home Corporation, Jason Grupe with Charter Homes and Neighborhoods, Frank McKee with McKee Homes, Matt Devereaux with Lennar Homes, Ryan Jackson with Streetman Homes and Todd Waguespack with Level Homes to name a few.

Congratulations to all the winners! To see the full list of inductees, click here.

 

 

 

 

Last week BDX parent company, Builder Homesite (BHI) celebrated the company’s anniversary. 14 years ago, the country’s leading builders began collaborating on digital marketing ideas that could elevate and transform the entire building industry. This anniversary was a great time to reflect on how much has changed in those years both from an industry and a technology perspective.

We’ve gone from a handful of founding builders listing their homes on NewHomeSource.com to over 1000 builder clients taking advantage of a variety of digital marketing and technology solutions. From mobile solutions, to innovative sales center technologies, social media and the advances in rendering and digital media, BDX is at the forefront of builder marketing, media and technology solutions. We’ve also seen our industry hit all time highs and weather the downturn. Through it all our priority has been focused on helping our builders succeed.

To help us celebrate, our BHI board members joined us at our Austin office to participate in a panel discussion and share their thoughts on the state of the building industry. We welcomed Stuart Miller from Lennar, David Weekley, Allan Merrill from Beazer, and Richard Dugas from Pulte. As employees posed insightful and sometimes challenging questions, the panel responded with thoughtful and inspiring views into their business.

And of course, as we reflect on the past, it is the perfect time to look forward and get excited about everything that 2014 will bring to our industry and our builders. We can’t wait to work with you this year and help you grow your business!

 

Get ready to hit the road this Spring with our BDX University Spring Webinar Series! The theme is “From Click to Close, Your Digital Marketing Roadmap”, and highlights all of the necessary routes you need to be sure you’re following in order to drive new leads.   This four-part webinar series will guide you through critical areas for creating an effective online marketing program. Take a look at the upcoming topics below and be sure to sign up to reserve your spot now!

Paving The Way With a Website That Works- March 27th

Creating a strong online marketing roadmap starts with your website. What are the common characteristics of a successful website? How do you benchmark your site and what metrics should you track? During this BDX University webinar we will help you answer questions like:

— What are the common characteristics of a successful website?

— What do today’s home buyers expect from your website?

REGISTER HERE

Increasing Traffic and Driving More Leads- April 29th

Now that you understand how to create a successful website, what should you be doing to drive traffic to your site and attract more home buyer leads? We will quickly review some of the tactics that builders today are successfully using to accomplish their goals – from PPC, banner advertising, SEO, online real estate portals and more.

REGISTER HERE

Taking The Scenic Route and Creating a Visual Sense of Place- May 8th

Next, you will experience the latest technologies and innovations designed to inspire and engage. Today’s home buyer has high expectations when it comes to an online shopping experience, are you wowing your buyers?

REGISTER HERE

 

Driving Sales to Close With Effective Lead Follow-Up- TBD

Finally, we will bring it all together with some advice on how to make the most of your online marketing efforts. How you manage and follow up with leads can make a huge impact on your bottom line.

REGISTRATION TBD

 

Interested in working with BDX? We have a full suite of research resources and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, contact BDX at Info@thebdx.com.

                                                                                                                             

New Home Source Professional Launches New Home Data to California Regional Multiple Listing Service

 MLS will begin incorporating new home community and plan data from New Home Source Professional directly into MLS dashboards and portals

Builders Digital Experience, Inc. (BDX) announced today that members of the California Regional Multiple Listing Service (CRMLS) in Los Angeles, CA now have access to new home data via New Home Source Professional.

Designed specifically for real estate agents, New Home Source Professional has the largest collection of new homes available anywhere. CRMLS is part of a growing list of MLS’ across the country who are working with New Home Source Professional to bring this new home data to the MLS membership. As part of the agreements, these MLSs have a turnkey, branded “new home channel” on their MLS interface. MLS members can then search and view all builders’ new home inventory directly from their MLS dashboard through a customized version of NewHomeSourceProfessional.com.

MLS integrations will debut soon for members of the following MLSs:

  • Metropolitan Regional Information Systems (MRIS) in the Washington, D.C. metro area;
  • Midwest Real Estate Data (MRED) in Chicago, Ill.;
  • East Bay Regional Data Inc. (EBRDI) in Concord, Calif.;
  • Contra Costa Association of REALTORS (CCAR) in Walnut Creek, Calif.;
  • Bay East Association of REALTORS in Pleasanton, Calif.

MLS integrations are already active and available for members of the following MLSs:

  • California Regional Multiple Listing Service (CRMLS);
  • Northeast Florida Multiple Listing Service (RealtyWeb) in Jacksonville, Fla.;
  • Jupiter Tequesta Hobe Sound Association of REALTORS (JTHS MLS) in Jupiter, Fla.;
  • Austin Board of REALTORS (ABOR) in Austin, Texas;
  • San Diego County Regional Multiple Listing Service (Sandicor) in the San Diego metro area;
  • Regional MLS (RMLS) in Portland, Ore.;
  • Tucson Association of REALTORS MLS (TAR/MLS) in Tucson, Ariz.;
  • Arizona Regional MLS (ARMLS) in Phoenix;
  • MLSListings in the Greater San Francisco, Calif. bay area;
  • Greater Las Vegas Association of REALTORS (GLVAR) in Las Vegas.

With 48 percent of home shoppers considering new construction when they start their home search, New Home Source Professional allows agents to serve buyers in an increasingly competitive digital landscape.

“In the Los Angeles area, nearly 30 percent of new homes are sold by agents and our relationship with CRMLS allows them to bring an unprecedented level of new home information and tools directly to their members,” said Tim Costello, chief executive officer, Builders Digital Experience.

MLSs interested in adding new home community and plan listings to their member dashboard should contact Gary Bush at GBush(at)thebdx.com or 512-651-8919.