Month: May 2014

sfbnWe’re excited to announced that our website promoting new home advantages,  StartFreshBuyNew.com was the runner-up in the Real Estate Category for the 18th Annual Webby Awards.

What is a Webby?

The Webby Awards are the leading international awards honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys are presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that includes Executive Members comprised of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals.  Over 12,000 websites were submitted for a Webby Award from over 60 countries.

Background of the Start Fresh. Buy New. websitewebby

In an effort to promote new construction and educate consumers of the many advantages of buying a new home over a used home, the StartFreshBuyNew.com website and national campaign launched in 2013.  The goal of the website is to increase exposure for new homes in the general real estate marketplace and increase awareness of four key new home advantages: Low Cost of Ownership, Quality Construction, Design, and Energy Efficiency. To accomplish this, the site uses a combination of infographics, videos, image galleries, and interactive tools. The site engaged over 1.5 million home shoppers in 2013; the significant traffic is fueled by an ambitious digital marketing campaign and online sweepstakes aimed specifically at current and soon-to-be home shoppers.

The website was developed by BDX sister company, EX2 Solutions. EX2 offers complete custom web and mobile app development that provides  turnkey services such as enterprise level web design, development, project management, hosting, and information architecture.

For more information you can visit the site directly or email us for additional details about the campaign.

 

As technology continues to play a bigger and bigger role in the home shopping and sales process, it is important to have tools that allow home building sales professionals to showcase and sell new homes outside of the sales center.  Giving your sales team additional resources at their fingertips makes for a better home shopping experience and eliminates the awkward, “I’ll have to check on that when I get back to the sales center” conversation.

BDX’s salesArchitect iPad application is a portable solution that allows sales professionals to present builder and community marketing information while utilizing interactive maps and site plans to visually explore community inventory.  Showcase your community details with a presentation gallery, list of plans and/or specs that are available as well as videos.  Not sure if the lot your customer is interested in is still available or allows for the floor plan they like? No problem. By using the interactive site plan with lot status feature, lot information is updated in real time.  Clients can also browse interior images as well as use interactive floor plans to dynamically explore your homes.

If you are already listing your homes and communities with BDX, synchronization to the iPad is simple. All data is managed through our web based administration console, BDXLive, and any updates or changes made to lots, floor plans, images or videos will display on your online listings and iPad application.

This technology will keep your buyers engaged during the sales process with features specifically designed for them.  Customers have the ability to personalize their shopping experience by adding plans, notes and photos to “favorites” as well as receive personalized brochures via email after their meeting.  This will keep your homes at the top of their mind even after they leave.  All guest data can be exported from the application and imported into your CRM system so you can continue to nurture the relationship throughout the sales cycle.

The salesArchitect iPad application allows you to:

  • Display multiple communities and synchronize across devices;
  • Showcase community details by listing plans and specs and display images and videos in a presentation gallery;
  • Visually highlight the details of each plan through elevations, interior and floor plan images and interactive floor plans;
  • Personalize the shopping experience for buyers by adding plans and photos to “favorites” as well as the ability to send personalized e-brochures as a follow up to their meeting;
  • Update listings and images automatically via BDXLive.

SalesArchitect is both a customized solution and the premier sales product to showcase your brand and communities to on-the-go homebuyers.  To learn more about taking your sales pitch to the next level, contact us at info@theBDX.com.