By Jay McKenzie, Director of Content and Social Media, BDX
It started as a simple, but powerful, idea – designed to help builders and home shoppers.
On April 24, 2012, New Home Source (NHS) selected our first Home of the Day, which we showcased across our social media accounts for consumers, home shoppers and Realtors across the nation.
The Home of the Day program has grown mightily over the last 1,000 days. However, the heart of the program remains the same: Showcase an inspiring and beautifully designed and furnished new home that consumers can find on NewHomeSource.com. Then share it across our social media.
The goal is to benefit each builder selected and to create excitement around all new homes and builders. Each Home of the Day links to the listing for that home on NewHomeSource.com. Every day, we encourage our army of loyal social media fans to visit NewHomeSource.com to see more photos, floor plans and details for The Home of the Day.
Sharing a stunning, state-of-the-art new home each day has fired the imagination of consumers, home shoppers, Realtors, mortgage lenders and others. The nearly 40,000 people who follow New Home Source and BDX on our many social media accounts repeatedly show their enthusiastic support.
The Home of the Day has earned nearly 70,000 Likes and more than 5,900 shares. These expand the reach of each builder featured. That reflects only fan response on the main NHS Facebook page; it doesn’t include additional reach and response on other BDX social media accounts.
Seven days a week (except on major holidays) we select a different Home of the Day that reflects the best new homes listed on New Home Source. Each home is showcased on multiple BDX social media accounts, reaching consumers and Realtors nationally and in each builder’s local market.
Each day, The Home of the Day showcases a different builder and type of home (single-family, townhome, condo) in a different city and state. We target many buyer types (first-time, move-up, empty nester, custom, etc.) and select homes across many price ranges and architectural styles. A variety of rooms in the home, elevations or outdoor spaces are also featured to keep the program fresh.
By now, I hope you’re wondering how your new home can be selected as The Home of the Day:
- Build beautiful, fully-furnished and inspiring model homes or spec homes
- Take great photos that are crystal clear, beautifully staged and well lit.
- Include your inspiring photos in your new home listings on BDX.
- Let us know your home is ready for Prime Time! There’s no fee to be the Home of the Day and we actively seek homes that meet the criteria. Send your nominations to info@thebdx.com.
Even better? Studies consistently show that including great images in your listings on BDX can improve the number of phone reveals, driving directions, appointment requests, leads and clicks that you earn.
Great photos, renderings, floor plans and videos can also improve the performance of your new home listings on the hundreds of carefully selected BDX partner websites that display our new home listings.
Still not interested? Keep in mind the best Homes of the Day are considered for The Home of the Week. These truly awe-inspiring homes are showcased in a stunning slideshow and a weekly New Home Source e-Newsletter with thousands of subscribers nationally. You can see our Home of the Week slideshows at: http://www.newhomesource.com/resourcecenter/home-of-the-week.
If you’re curious to see our 1,000th Home of the Day, drop by our Facebook page on Sunday, February 22, 2015 after 4 pm central time. You can find us at https://www.facebook.com/NewHomeSource.
Selection as The Home of the day or The Home of the Week is earned by including inspiring images of stunning new homes in your listings on New Home Source. There is no fee for either program, but there is fame and glory to be won! We hope to see your nominated homes cross our desk soon!
For more information on how to get your homes featured in The Home of the Week Newsletters, contact us at info@thebdx.com.
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