The Builder Vertical Ad Network is a new program developed by the BDX. Much like a builder can maximize their reach by listing on the BDX’s distribution sites the Builder Vertical Ad Network is a way for builders to maximize their exposure for display advertising by utilizing one point of contact for multiple targeted and tested websites. Contact us to get started.
Through our relationship with key distribution partners we have secured premium positions for display advertising on real estate websites that feature New Home listings. This represents a great opportunity for builders to enhance their listings and drive additional traffic back to their website. From the analysis we’ve conducted on NewHomeSource.com, we have identified a lift in leads from builders who also run display advertising we believe the same holds true for other sites.
The BDX advertising team does all of the work, managing placements, optimizing performance and providing reporting. This means that a builder can advertise with the BDX and have banners on multiple websites but only work with 1 point of contact and contract under one insertion order. Advertising across the Internet has never been easier for builders.
Current websites within the BDX Ad Network include Movoto.com, Blockshopper.com, HomeFinder.com, HotPads.com and BDX consumer retargeting.
Because we test and vet performance for each of our partners before inclusion into the network the BDX can offer a performance guarantee of .12CTR and can help with creative services utilizing the best practices from top performing builder campaigns. Download our one pager on the Builder Vertical Ad Network to learn more.
To get started listing on the first advertising network designed to help home builders contact Thane Tennison, Manager of Advertising for the BDX or your local sales rep.