Email marketing has emerged in recent years as one of the cheapest and most effective methods for businesses to reach their clients.
Nearly everyone has an email address, and for many it is their preferred method of communication. Getting a client (or potential client) to share their address with you is as simple as asking. So now you have an email list and a message to send, but then comes the dreaded question: How do I know if I am sending spam? Luckily the US Government has laws that clearly state what is and is not spam, and the good news is that they are not difﬁcult to follow. In our latest whitepaper, we will outline what to consider when starting a commercial email campaign and make suggestions for not only following the law, but going above and beyond to assure your contacts that the email you have sent is an important communication and deﬁnitely not spam. Click here to read the entire whitepaper to learn more.