10 Reasons to List with The BDX
November 20, 2014 – 1:35 pm | Comments Off

We’ve got 10 great reasons on why to list your homes and communities with BDX. Take a look for yourself!

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Articles tagged with: Advertising

Out of State Users 42% More Likely to Click a Geo-Targeted Ad
March 18, 2014 – 1:28 pm | Comments Off
Out of State Users 42% More Likely to Click a Geo-Targeted Ad

By Jamie Lintner, BDX Advertising Manager 
IP Targeting vs. Geo Targeting. This war has been waged in the online space since the inception of banner advertising. On one hand you have the publishers who stand by …

Why Every Builder’s Website Needs A Privacy Policy
February 25, 2014 – 6:28 pm | Comments Off
Why Every Builder’s Website Needs A Privacy Policy

As the BDX continues to expand its advertising solutions we’ve noticed many builders do not have a privacy policy clearly accessible on their website. This is an important if not often overlooked feature for a …

BDX Online Advertising – Multiple Solutions to Fit Your Needs
February 3, 2014 – 4:17 pm | Comments Off
BDX Online Advertising – Multiple Solutions to Fit Your Needs

BDX offers a range of dynamic and rich media online banners to help our clients achieve their marketing goals. Below are examples of creative assets we can host and launch across BDX web properties or …

New Year’s Marketing Resolution #7: I will retarget traffic to my website
January 14, 2014 – 4:11 pm | Comments Off
New Year’s Marketing Resolution #7: I will retarget traffic to my website

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#7: I will retarget traffic to my website
We’ve …

A Day in the Life: BDX Advertising Newcomer
December 12, 2013 – 12:32 pm | Comments Off
A Day in the Life: BDX Advertising Newcomer

By Katelyn Kellam, BDX Digital Advertising Coordinator
Over the past year more and more builders are looking to BDX to help them plan and execute their display advertising campaigns. Providing high quality customized service is critical …

Getting the most from your Exchange Network?
December 3, 2013 – 12:36 pm | Comments Off
Getting the most from your Exchange Network?

By Thane Tennison, BDX Senior Advertising Manager
As a publisher, I work with hundreds of different builders and agencies all trying to gain a competitive edge in the online space. Sometimes that edge is obvious like …

Facebook Ad Updates Give Users More Control
November 25, 2013 – 1:27 pm | Comments Off
Facebook Ad Updates Give Users More Control

By BDX Guest Blogger, Carol Morgan, mRELEVANCE
If you haven’t visited the Facebook ads manager recently, you might be pleasantly surprised next time you take a peek. Facebook recently rolled out new updates that give businesses …

Power of the Returning User
November 4, 2013 – 11:55 am | Comments Off
Power of the Returning User

By Jamie Lintner, BDX Advertising Manager
 We’ve known for a while about the importance of running a BeBack Retargeting campaign to help convert home shoppers into home buyers. The numbers show time and time again that …

Fall Preview: Upcoming Advertising Webinars
September 23, 2013 – 10:14 am | Comments Off
Fall Preview: Upcoming Advertising Webinars

This fall, BDX is taking a special in-depth look into Online Advertising and best practices.  If you’ve never attended one of our webinars before- you’re in for a treat! Each webinar in this series is …

Get ‘em While They’re HOT!
August 27, 2013 – 9:23 am | Comments Off
Get ‘em While They’re HOT!

By Thane Tennison, Advertising Manager, BDX
At BDX,  we strive to be pragmatic and let the data dictate the story. It’s exciting when you can double the ad performance of your clients and fundamentally change the way they …

Facebook Exchange News Feed Retargeting
June 4, 2013 – 10:49 am | Comments Off
Facebook Exchange News Feed Retargeting

By Jamie Lintner, Advertising Accounts Manager, BDX 
Only a few months ago, Facebook unveiled its advertising solution that would allow global markets to bid in real time for placements across the single largest source of inventory …

Measuring Ad Performance
May 22, 2013 – 10:42 am | Comments Off
Measuring Ad Performance

By Thane Tennison, Advertising Manager, BDX
One of the greatest benefits of online advertising is the ability to track performance and make data driven decisions.  As a marketer these data points allow you to qualify performance, …

New Home Source Professional – The Map
April 24, 2013 – 10:31 am | Comments Off
New Home Source Professional – The Map

By Ryan Folgate, BDX Advertising Coordinator 
NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on …

Three Methods of Quantifying Ad Performance
April 11, 2013 – 11:30 am | Comments Off
Three Methods of Quantifying Ad Performance

By Jamie Lintner, Advertising Accounts Manager, BDX
In the advertising industry there are two main tiers or “dimensions” that quantify advertising campaign performance. The first is the most basic and simply measures engagement with your content.  …

One Million Clicks We Didn’t Serve
March 29, 2013 – 12:22 pm | Comments Off
One Million Clicks We Didn’t Serve

By Thane Tennison, Advertising Manager, BDX
Last month the BDX network served over 2.8 million clicks. However, not all of those clicks were sent to an advertiser’s website. Many of those clicks were identified as Bots …

The Importance of Advertising to Real Estate Professionals
March 1, 2013 – 11:16 am | Comments Off
The Importance of Advertising to Real Estate Professionals

By Thane Tennison, Advertising Manager, BDX
You may have heard about the newly updated NewHomeSourceProfessional.com (NHS Pro).   The site has recently gone through a complete overhaul and looks great.  The new format, similar to the New Home …

Value of Retargeting Ads on Facebook
February 7, 2013 – 9:08 am | Comments Off
Value of Retargeting Ads on Facebook

By: Jamie Lintner, BDX Advertising Accounts Manager
We have all read the analysis about the low click-thru rates for Facebook advertising.  Webtrends in particular has documented a downward shift from an already low click thru rate …

BeBack Extends To Facebook
November 19, 2012 – 9:29 am | Comments Off
BeBack Extends To Facebook

In 2011 Facebook became the largest Ad Network of all publishers representing almost 1/3 of display inventory.  Historically, I’ve not been too thrilled with Facebook performance. It’s had a reputation for high bot traffic, low …

Are you considering video ads for 2013?
October 25, 2012 – 12:40 pm | Comments Off
Are you considering video ads for 2013?

I’m not sure if you’ve seen it yet, but Realtor.com is launching a new redesign of the Search Result pages.  Currently the site is only in beta with plans for a full launch later this …

Banner Ad Retargeting — Are you missing out?
July 16, 2012 – 9:49 am | Comments Off
Banner Ad Retargeting — Are you missing out?

Banner Ad Retargeting –  it’s the hottest buzz word for online marketers and a growing trend amongst many players in the online space, but what exactly is it and how does it work?
Imagine spending your …

Advertising View Thru: understanding and attributing value.
June 11, 2012 – 7:32 am | Comments Off
Advertising View Thru: understanding and attributing value.

If you’ve done any type of online display advertising you’ve probably heard quite a bit about view thru and attribution beyond the click. TV, Radio, and billboards have all based their success on some level …

What is the value of a featured home on Realtor.com?
February 8, 2012 – 10:33 am | Comments Off
What is the value of a featured home on Realtor.com?

Recently I was in Phoenix participating in training on Realtor.com. While most of the meeting focused on listing data, reporting and managing accounts I was really impressed with the Featured Home solution. I’m often asked, …

How retargeting can amplify your current online marketing efforts
October 31, 2011 – 3:09 pm | Comments Off
How retargeting can amplify your current online marketing efforts

How can a business accurately quantify the effect that their efforts have on consumer awareness? In most cases you simply hope that all of the dollars you spend on marketing and advertising show tangible effects …

On Demand Webinar: Display Advertising For Builders
September 20, 2011 – 9:27 am | Comments Off
On Demand Webinar: Display Advertising For Builders

View this webinar to learn the following keys to success:
• Why advertising is essential to the marketing mix.
• Define clear campaign objectives & metrics.
• Branding & Direct Response: Creative that gets results.
• Tracking beyond the …

How Many Ad Impressions Should I Buy?
September 13, 2011 – 10:06 am | Comments Off
How Many Ad Impressions Should I Buy?

It’s a common question and I’m sure there are some people that would say, “All of them!”  Just like with print advertising, too few impressions won’t give you the impact you need. One business card …

How many leads have you missed?
June 17, 2011 – 11:49 am | Comments Off
How many leads have you missed?

Almost every day I receive a phone call from a potential home buyer looking for information on a new home they found while shopping on Realtor.com.
This morning it was a man looking for a home …

Tracking Advertising Performance
May 20, 2011 – 9:34 am | Comments Off
Tracking Advertising Performance

How do you measure the success of an advertising campaign in traditional, offline media? This is something advertisers and media companies have struggled with for years. The question: “What is the value of a billboard …

Google Pushes Display Ads
March 16, 2011 – 2:12 pm | No Comment
Google Pushes Display Ads

If you’ve been following any of the news in online advertising, you’ll see that Google has been making an aggressive push to further its display advertising business. Already recognized as leader in organic and …

Builder Vertical Ad Network
February 28, 2011 – 11:23 am | Comments Off
Builder Vertical Ad Network

The Builder Vertical Ad Network is a new program developed by the BDX. Much like a builder can maximize their reach by listing on the BDX’s distribution sites the Builder Vertical Ad Network is a …

Black Friday For Builders? A Great 2011 Starts in December 2010
December 15, 2010 – 7:51 pm | Comments Off
Black Friday For Builders? A Great 2011 Starts in December 2010

For the past few weeks I’ve seen many campaigns offering a sneak peak to their Black Friday specials. Black Friday is traditionally the start of the holiday shopping season signaling when retail stores profits for …