By Thane Tennison, Advertising Manager, BDX
One of the greatest benefits of online advertising is the ability to track performance and make data driven decisions.  As a marketer these data points allow you to qualify performance, …

By Ryan Folgate, BDX Advertising Coordinator 
NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on …

By Builders Digital Experience
84 percent of today’s home buyers contact a real estate agent when starting their home search and according to the National Association of Realtors, 63 percent of new home buyers are represented by …

By Jamie Lintner, Advertising Accounts Manager, BDX
In the advertising industry there are two main tiers or “dimensions” that quantify advertising campaign performance. The first is the most basic and simply measures engagement with your content.  …

By BDX Guest Blogger, Carol Morgan, mRelevance
Instagram, the fast, fun app used to share photos with the world   has skyrocketed its way to the top of the social media food chain since launching in 2010. …

By Builders Digital Experience
The internet has become the first place to stop when starting research for a new purchase, especially when shopping for a new home.  As you may know, 9 out of 10 home …

By Thane Tennison, Advertising Manager, BDX
Last month the BDX network served over 2.8 million clicks. However, not all of those clicks were sent to an advertiser’s website. Many of those clicks were identified as Bots …

By: Builders Digital Experience
As housing continues to recover, it is important to make sure you are building homes with features potential buyers actually want.  The National Association of Home Builders (NAHB) recently surveyed 3,682 home …

By: Builders Digital Experience, creators of NewHomeSource.com
As you know the widespread adoption of technology and the internet are dramatically changing every aspect of people’s lives including how they shop for new homes.  Research shows that …

By: Jamie Lintner, BDX Advertising Accounts Manager
We have all read the analysis about the low click-thru rates for Facebook advertising.  Webtrends in particular has documented a downward shift from an already low click thru rate …