Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX
April 22, 2014 – 8:56 am | No Comment

Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction …

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Articles in Builder Success

Get Into the Minds of Today’s Home Shoppers
April 3, 2014 – 11:35 am | No Comment
Get Into the Minds of Today’s Home Shoppers

Over the past two years, Builders Digital Experience has conducted extensive home shopper research in conjunction with our Start Fresh. Buy New. initiative to help builders understand what motivates, inspires and leads shoppers to take …

Out of State Users 42% More Likely to Click a Geo-Targeted Ad
March 18, 2014 – 1:28 pm | No Comment
Out of State Users 42% More Likely to Click a Geo-Targeted Ad

By Jamie Lintner, BDX Advertising Manager 
IP Targeting vs. Geo Targeting. This war has been waged in the online space since the inception of banner advertising. On one hand you have the publishers who stand by …

How to Effectively Track and Manage Your Social Media
January 28, 2014 – 10:46 am | No Comment
How to Effectively Track and Manage Your Social Media

By Jay McKenzie, Director, Content and Social Media, BDX
Most builders agree social media has moved well past the fad stage to assume its rightful place as a core tool to drive their business.
At BDX, our …

New Homes for the New Year: BDX Builders featured on MSN.com & Realtor.com Slideshow
January 22, 2014 – 10:57 am | No Comment
New Homes for the New Year: BDX Builders featured on MSN.com & Realtor.com Slideshow

We are pleased to announce that the editors of MSN.com and realtor.com have selected 14 BDX builders to be featured in a major slideshow that recognizes some of the nation’s outstanding new model homes.
The theme …

Getting the most from your Exchange Network?
December 3, 2013 – 12:36 pm | No Comment
Getting the most from your Exchange Network?

By Thane Tennison, BDX Senior Advertising Manager
As a publisher, I work with hundreds of different builders and agencies all trying to gain a competitive edge in the online space. Sometimes that edge is obvious like …

Power of the Returning User
November 4, 2013 – 11:55 am | No Comment
Power of the Returning User

By Jamie Lintner, BDX Advertising Manager
 We’ve known for a while about the importance of running a BeBack Retargeting campaign to help convert home shoppers into home buyers. The numbers show time and time again that …

BDX Case Study: Homes by WestBay
October 1, 2013 – 11:27 am | No Comment
BDX Case Study: Homes by WestBay

Homes by WestBay is making waves in the sunshine state as they currently market 10 communities throughout Tampa Bay; with more to come in 2014.
Like most builders, Janice Snow’s biggest challenge as a marketer is …

Twitter Analytics Increases Relevance of Social Media Marketing Messages
September 23, 2013 – 11:04 am | No Comment
Twitter Analytics Increases Relevance of Social Media Marketing Messages

By BDX Guest Blogger, Carol Morgan, mRELEVANCE
Tweet, tweet, tweet! Many home builders, real estate agents and industry suppliers have finally started tweeting their content and creating buzz with their interaction. However, Twitter users and skeptics …

The Latest Research Gives a Fresh Perspective on How to Market Your New Home
August 14, 2013 – 1:36 pm | No Comment
The Latest Research Gives a Fresh Perspective on How to Market Your New Home

By: Eleanor Bowman, Director of Marketing, BDX
What if you could get inside the minds of today’s home buyers and their real estate agents to better understand what motivates them, what inspires them, and what leads …

5 Ways To Get Your Buyers Thinking “Start Fresh. Buy New.”
July 17, 2013 – 10:21 am | No Comment
5 Ways To Get Your Buyers Thinking “Start Fresh. Buy New.”

In order to connect with today’s home buyer, it is important to always keep your website and marketing materials up to date with the latest information and facts. But where do you find fresh and engaging content? Many …

What’s New with NewHomeSource.com: Home of the Week
July 5, 2013 – 12:37 pm | No Comment
What’s New with NewHomeSource.com: Home of the Week

At BDX, we are always looking for new ways to connect with home buyers and show off our builders’ design talents and communities. That’s why NewHomeSource.com has recently launched a new email marketing campaign to …

The Age of Connectivity: Information For All
June 24, 2013 – 1:01 pm | No Comment
The Age of Connectivity: Information For All

From Mike Blake of The Mike Blake Group

I think we can all agree that the use of the Internet to access information has not only changed how we acquire and consume products, but also changed …

Pictures Are Worth More Than One Thousand Words
June 18, 2013 – 3:43 pm | No Comment
Pictures Are Worth More Than One Thousand Words

By BDX Guest Blogger, Carol Morgan, mRELEVANCE
How many fans does your Facebook page have? 100? 500? 1,000? 10,000? Now, how many of those “fans” are actually engaging with your company? More likely than not, not …

Facebook Exchange News Feed Retargeting
June 4, 2013 – 10:49 am | No Comment
Facebook Exchange News Feed Retargeting

By Jamie Lintner, Advertising Accounts Manager, BDX 
Only a few months ago, Facebook unveiled its advertising solution that would allow global markets to bid in real time for placements across the single largest source of inventory …

Measuring Ad Performance
May 22, 2013 – 10:42 am | No Comment
Measuring Ad Performance

By Thane Tennison, Advertising Manager, BDX
One of the greatest benefits of online advertising is the ability to track performance and make data driven decisions.  As a marketer these data points allow you to qualify performance, …

New Home Source Professional – The Map
April 24, 2013 – 10:31 am | No Comment
New Home Source Professional – The Map

By Ryan Folgate, BDX Advertising Coordinator 
NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on …

Building Good Relationships with Real Estate Agents in Your Area
April 18, 2013 – 3:26 pm | No Comment
Building Good Relationships with Real Estate Agents in Your Area

By Builders Digital Experience
84 percent of today’s home buyers contact a real estate agent when starting their home search and according to the National Association of Realtors, 63 percent of new home buyers are represented by …

Three Methods of Quantifying Ad Performance
April 11, 2013 – 11:30 am | No Comment
Three Methods of Quantifying Ad Performance

By Jamie Lintner, Advertising Accounts Manager, BDX
In the advertising industry there are two main tiers or “dimensions” that quantify advertising campaign performance. The first is the most basic and simply measures engagement with your content.  …

Share Your Real Estate World Through Instagram
April 9, 2013 – 12:11 pm | No Comment
Share Your Real Estate World Through Instagram

By BDX Guest Blogger, Carol Morgan, mRELEVANCE
Instagram, the fast, fun app used to share photos with the world   has skyrocketed its way to the top of the social media food chain since launching in 2010. …

Does Your Web Presence Engage Home Buyers?
April 5, 2013 – 11:20 am | No Comment
Does Your Web Presence Engage Home Buyers?

By Builders Digital Experience
The internet has become the first place to stop when starting research for a new purchase, especially when shopping for a new home.  As you may know, 9 out of 10 home …

One Million Clicks We Didn’t Serve
March 29, 2013 – 12:22 pm | No Comment
One Million Clicks We Didn’t Serve

By Thane Tennison, Advertising Manager, BDX
Last month the BDX network served over 2.8 million clicks. However, not all of those clicks were sent to an advertiser’s website. Many of those clicks were identified as Bots …

What Are Today’s Home Buyers Looking For in a New Home?
March 14, 2013 – 10:31 am | No Comment
What Are Today’s Home Buyers Looking For in a New Home?

By: Builders Digital Experience
As housing continues to recover, it is important to make sure you are building homes with features potential buyers actually want.  The National Association of Home Builders (NAHB) recently surveyed 3,682 home …

Need To Build Interest In Your Communities Even Before You Break Ground?
March 6, 2013 – 8:32 am | No Comment
Need To Build Interest In Your Communities Even Before You Break Ground?

By: Builders Digital Experience, creators of NewHomeSource.com
As you know the widespread adoption of technology and the internet are dramatically changing every aspect of people’s lives including how they shop for new homes.  Research shows that …

Value of Retargeting Ads on Facebook
February 7, 2013 – 9:08 am | No Comment
Value of Retargeting Ads on Facebook

By: Jamie Lintner, BDX Advertising Accounts Manager
We have all read the analysis about the low click-thru rates for Facebook advertising.  Webtrends in particular has documented a downward shift from an already low click thru rate …

Are you considering video ads for 2013?
October 25, 2012 – 12:40 pm | No Comment
Are you considering video ads for 2013?

I’m not sure if you’ve seen it yet, but Realtor.com is launching a new redesign of the Search Result pages.  Currently the site is only in beta with plans for a full launch later this …

Building a Brand with Timeline
August 2, 2012 – 10:49 am | No Comment
Building a Brand with Timeline

By BDX Guest Blogger, Carol Morgan, mRELEVANCE
The new Timeline layout for Facebook Pages has been around for a couple of months now, but many businesses still aren’t taking full advantage of the social media site’s …

Banner Ad Retargeting — Are you missing out?
July 16, 2012 – 9:49 am | No Comment
Banner Ad Retargeting — Are you missing out?

Banner Ad Retargeting –  it’s the hottest buzz word for online marketers and a growing trend amongst many players in the online space, but what exactly is it and how does it work?
Imagine spending your …

Ask the Experts: Lead Follow-up — Best Practices For Builders
July 10, 2012 – 7:41 am | One Comment
Ask the Experts: Lead Follow-up — Best Practices For Builders

BDX recently asked 3 experts in the industry what builders should consider as they follow-up with home buyer leads. Thanks to Mike Lyon, Meredith Oliver and Mike Moore for your words of wisdom. If you’re …

Congratulations to Green Building Award Winners!
May 1, 2012 – 9:04 am | One Comment
Congratulations to Green Building Award Winners!

Congratulations to the 11 builders, remodelers and home building industry professionals who were honored yesterday as winners of the National Green Building Awards by the National Association of Home Builders (NAHB).
“These awards recognize the best and …

How Builders Are Successfully Competing With Foreclosures
March 1, 2012 – 7:42 pm | No Comment
How Builders Are Successfully Competing With Foreclosures

Best Practices from Fulton Homes and Other Top Builders from the BDX-Led Panel Discussion at The International Builders’ Show
A recent Panel Discussion at The NAHB International Builders’ Show moderated by Jay McKenzie of Builders Digital …