Most businesses have folders and archives of images and graphic assets, but when it comes to employees needing to find a specific picture, it’s like trying to find a needle in a haystack. Or worse, maybe the image is on an individual’s computer so there is no chance of others accessing it? If this sounds anything like your business, you’re not alone.

Studies show that employees spend 20% of their time looking for files and information. But what if your digital assets were organized, visually displayed, and in a central location?

Digital Asset Management (DAM) is a business solution for organizing, storing and retrieving rich media including photos, music, videos, animations, podcasts and other multimedia content. For builders this means a central place where you can keep renderings, photos, floorplans, and other rich media assets for each of your communities and homes. But with BDX, that’s only the beginning.

Did you know that when you buy media assets from BDX, you get free access to a digital asset management solution? Every image that we produce for you is cataloged and organized in a central location for easy access. This is something that other companies often charge you for – that’s if they even offer it at all.

DAM-Image

And for just $500 a year, you can upgrade your account and add the ability to crop images, change file size, resolution DPI, and/or file type on the fly without needing third party assistance. Imagine not having to wait for your designer to help with every image request!

Here are some other advantages of the BDX Digital Asset Management Solution:

  • Each file contains keywords, file format, and information about usage – making each file easy to find with our search function.
  • Peers, employees, clients, contractors and any other key stakeholders have controlled access to your digital assets.
  • Secure 24/7 anytime, anywhere access to your digital media assets from any web device whether you’re at your desk, working at home or halfway around the globe.
  • The Standard Package is available to BDX customers at no additional cost in order to enable easy access and downloads of digital assets created by BDX — Including elevation images, floor plans, photos, video or other graphic composites and/or links.
  • The Silver Package expands a customer’s control of their valuable assets by providing the ability to crop images, change file size, resolution DPI, and/or file type on the fly without needing third party assistance. No need to own or maintain software, storage and IT infrastructure!

With BDX’s Digital Asset Management the control is in your hands. With just the click of a button you can change each and every rich media asset to be used in any capacity that you need. Boost your company’s efficiency today with by implementing BDX’s Digital Asset Management System today. Contact us at info@thebdx.com.

Each week our BDX digital marketing consultants and executives are out and about meeting with builders and helping them understand how they can use online marketing, media and technology solutions to improve their business. Here are some of the highlights from BDX in Action this week!

BDX in Action: Week of July 11th, 2016


We were at the National Association of Home Builders Association Leadership Institute Conference (NAHB ALI) promoting our HBA Program this week!
Tweet 2Lisa Luster JCAHBA (Johnson City Area)Georgia Mountain HBA


Mckenzie Landon met with Zonda’s Doyle Beekley and Meyers Research LLC, a Kennedy Wilson Company Rick Baldonado and Stephen Smiley

Mckenzie Landon Zonda-Doyle, Meyers-Rick and Stephen


Amy Alexander checking out Sublime Homes. We’re loving the design and that shower!

Amy Alexander-Sublime Homes

New Home Source, the leading real estate website for new homes, received its ninth NAREE Award for excellence in journalism since 2014.

New Home Source was recently honored with a Silver Award for Best Residential Story by The National Association of Real Estate Editors (NAREE).

The 66th Annual Journalism Awards from NAREE recognize excellence in reporting, writing and editing stories about residential and commercial real estate.

Presented June 10, 2016, at NAREE’s Annual Real Estate Journalism Conference in New Orleans, the awards were judged by a panel of experts from the E.W. Scripps School of Journalism at Ohio University.

New Home Source contributor Felicia Oliver was honored for her article, Try Before You Buy, which spotlights how some builders are offering home shoppers a chance to experience a new home in their prospective community for a few days to decide if it’s the right fit.

The judges said of the article: “The reporter offered readers a look at something that makes perfect sense, but had not been available before: ‘test driving’ a potential home before buying it in a planned community. The ‘test drive’ could consist of staying in a furnished house for up to three days or it might be merely having a meal with neighbors. The story offered useful information, including questions to ask and tips on getting the most out of the experience.”

OIiver said, “I very much appreciate the talent and experience represented by the media that submitted work in the contest. I’m extremely honored to have my work recognized.”

According to NAREE Executive Director Mary Doyle-Kimball, it was a record year for the number of entries received. “Spanning six decades, the NAREE Journalism Competition is now one of the most prestigious journalism awards programs in the nation,” Doyle-Kimball said.

“On behalf of our content team, we’re honored to receive New Home Source’s ninth NAREE Award in the last three years,” said Jay McKenzie, Director of Content and Social Media for New Home Source.

“Each year, NAREE’s journalism competition includes entries from some of the most respected media brands in the world, which makes the award even more meaningful,” he added.

To see all of New Home Source’s helpful and inspiring articles, slideshows and videos for new home shoppers, visit http://www.NewHomeSource.com/ResourceCenter. To learn more about NAREE’s 66th Annual Journalism Awards, and to see a complete list of all winners, visit http://www.NAREE.org.

About Builders Digital Experience
Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.theBDX.com.

Partnership helps fill market need as survey shows that Chinese buyers prefer new construction homes.

China’s most popular international real estate website, Juwai.com, has signed an in-depth partnership with Builders Digital Experience (BDX), the leading provider of digital marketing and sales solutions for American home builders. BDX works with over 1,000 builder clients across the USA and operates the number one new home listing site, NewHomeSource.com.

The BDX partnership will allow Juwai.com to provide its more than 2 million users per month access to new home listings from leading single-family new home builders across the USA. BDX is the leading source for up-to-date new home information with over 110,000 new home listings updated daily.

For the first time in China, consumers will have access to the same pricing, availability and feature information as consumers in the USA. Every listing will be professionally translated into simplified Chinese.

Tim Costello, CEO of Builders Digital Experience, said, “Our mission is to help builders use the Internet to not only reach buyers but also connect with them. By partnering with Juwai.com and translating new home listings into Chinese, we are tapping into a significant and proven market opportunity giving our clients access to these 1.3 billion potential buyers.”

Matthew Moore, Juwai.com’s Head of the Americas, said, “Some Chinese buyers in the US have a strong preference for new homes, but until today it has been very hard for them to discover or research these listings. Builders Digital Experience is finally making it possible for us to offer them tens of thousands of new homes from as many as 1,000 builders across the country.”

Do Chinese Buyers Prefer New Homes?
In a recent survey conducted by Juwai.com, when asked to rank on a scale of one to 10 how strongly they would consider a new home, Chinese would-be buyers of US real estate gave their highest average ranking, 7.3, to “a brand new home offered by a builder.” They ranked “an existing home” at 5.8 and a “custom-built home” at 5.05.

What Are the Top Priorities for Chinese Buyers of US Homes?
In the same survey, Juwai.com asked Chinese buyers for their priorities when buying a home in the United States. Obtaining a safe neighborhood was the top response, with 82 percent of the total.

Convenience was second and named by 63 percent of the respondents. Other popular priorities were proximity to good schools (57 percent), an established neighborhood (56 percent) and quality of construction (50 percent).

The least important factors were the character and uniqueness of the home (12 percent) and the ability to customize the home (14 percent).

Juwai.com’s Mr. Moore said the following about the results:

“While most Chinese actually purchase existing homes, there is a strong cultural preference for new homes. When a new home is also located near good schools or other conveniences, it really has an advantage.”

Moore continued, “New home builders have a product that is very appealing to Chinese buyers, whether they are pure investors, or intend to live in the property, The fact that it is new suggests the home will be of a higher quality and in better condition than an existing home that has been lived in.”

“Because three quarters of Chinese buyer inquiries in the USA last year were at least partially related to education, builders should emphasize in their marketing the quality of local schools and proximity to area universities.”

“With domestic buyers, builders spend a lot of effort emphasizing the quality of the homes they build, but with Chinese buyers they need to do just as much to communicate why the community over all is an attractive place to live.”

About the Survey
Juwai.com conducted the survey from 18 March – 31 March 2016. Chinese likely property buyers participated in the survey online and by phone through the Juwai.com Chinese Consumer Support Centre. The data does not reflect any official opinion of Juwai Limited nor its employees.

About Builders Digital Experience
Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.theBDX.com.

About Juwai.com
Juwai.com is the No. 1 Chinese international property portal, with more than 2 million visitors from 403 cities in China and 165 countries and showcasing 2.5 million listings from 89 countries. The company was named the top international real estate website in China in both 2014 and 2015 by China’s peak e-commerce body and in November 2015 won Red Herring’s Global Top 100 award. Juwai.com is headquartered in Shanghai, with an additional office in Hong Kong. For info or to advertise: http://list.juwai.com

Each week our BDX digital marketing consultants and executives are out and about meeting with builders and helping them understand how they can use online marketing, media and technology solutions to improve their business. Here are some of the highlights from BDX in Action this week!

BDX in Action: Week of June 20th, 2016


Amy Alexander at the Northern Illinois Home Builders Association Golf Outting. It’s always fun to share our HBA member benefits with Builders from the HBA.
Builders Digital Experience's photo.

Mckenzie Landon catching up with the Director of Marketing at Manor Homes, Sam Newell
Mckenzie Landon-Manor Homes

We were an exhibitor at PCBC this last Wednesday and Thursday. We met so many great people and had a wonderful time!

PCBC 2016


Advance Publications came into the office this week. It was great getting to meet them!

Advance Publications