The inaugural event, the BDX Summit, covered topics including digital strategies, best practices for digital transformation, the future outlook for marketing, big data, and delivering a memorable customer experience.

Builders Digital Experience (BDX), reinvigorated their event series and hosted the first digital transformation summit for home builders in Austin, April 6-8th. The event brought together over 250 attendees, 17 sponsor companies, and 15 dynamic speakers.

BDX Summit Tim Costello“Our goal with this Summit was to create an event experience for our home builders to explore today’s new consumers and their digital expectations,” said Tim Costello, CEO of BDX. “We wanted to bring in fresh ideas and showcase how other industries have tapped into digital strategies to completely transform the customer experience.”

Costello kicked off the event with a keynote presentation that walked attendees through some key points in technology history and highlighted “10 behaviors of the intentional technology strategist.” This set the stage for inspiring presentations from leading strategic futurists, digital marketing experts, and customer experience leaders.

“The BDX Summit was the perfect opportunity to get outside of my office walls and kickstart some innovative thinking,” said Rob Krohn of Epcon Communities Franchising. “I was so glad I could participate, it was like 2 days of Ted Talks for the home building industry.”

Speakers who contributed to the Summit included:

  • Joe Quitoni, Corporate Director, Culture Transformation, Ritz-Carlton
  • Sridhar Sudarsan, CTO, IBM Watson
  • Neff Hudson, VP, Emerging Channels, USAA
  • Nancy Giordano, Strategic Futurist, Play Big, Inc.
  • Scott Klososky, Speaker and Author, Future Point of View
  • Jim Rudden, Chief Marketing Officer, Spredfast
  • Jeffrey Eisenberg, CEO, Buyer Legends
  • Jonathan Smoke, Chief Economist, Realtor.com
  • Jeff Meyers, CEO, Meyers Research
  • Jimmy Diffee, Co-founder/Creative Director, Bokka Group
  • Elan Bair, Senior Business Optimization Specialist, Sitecore
  • Ted Kempf, Services Industry Director, Microsoft
  • Tim Costello, CEO, BDX
  • Melissa Morman, Sr. VP Client Experience, BDX
  • Julie Ward, Director of Research, BDX

“The BDX Summit was very worthwhile, I would definitely attend again and recommend it to my peers,” said Lyda Akin, vice president of marketing from David Weekley Homes. “The lineup was very thoughtful and well planned – I loved learning from so many speakers outside of our industry.”2016 DCX Summit 092

BDX co-hosted the summit with event sponsors representing some of the premier brands in the home building industry. Credit for the success of the event is shared with: ADT, Alarm.com, Armstrong, Daltile, Danze, Electrolux, Huber Engineered Woods, Interior Specialists, Inc., Jeld-Wen, Kohler, Maxim Lighting, Meyers Inc., Owens Corning, Progress Lighting, Schlage, SmartHome Hero, and SmartTouch Interactive.

“The BDX Summit was inspiring and motivating with an extremely impressive level and caliber of speakers,” said Kari Fischer at Fischer & Frichtel. “The content was cutting edge, progressive and so relevant to our industry.”

Planning is already underway for the 2017 event. For more information, visit www.bdxsummit.com.

IBS 2016Las Vegas, NV – Builders Digital Experience (BDX), a leading provider of digital marketing and sales solutions for homebuilders, will be showcasing interactive virtual and augmented reality displays and other innovations January 19-21 in Booth C2050 at the 2016 International Builders Show

in Las Vegas, Nevada.

During the show, BDX will highlight their flagship products that include new home listings on NewHomeSource.com and its network of leading real estate websites and a variety of advertising, website, sales center, and rich media products. The company will also spotlight new technologies and tools designed to help builders digitally transform their business and better attract, engage, and convert prospective homebuyers.

At the center of the BDX booth will be an interactive virtual and augmented reality display where builders can try out these cutting-edge technologies. BDX will share their virtual reality expertise and show builders how they can showcase vibrant photorealistic 3D panoramic renderings, still images, or video of their homes in stunning virtual reality with a variety of viewers including Google Cardboard, View Master, and the Samsung Gear VR.

“Today’s homebuyers crave a visually inspiring and interactive shopping journey. Virtual reality will help builders create a dynamic sales center experience and bridge the gap between the online and in-person home shopping experience and provide a unique and high impact lead generation tool,” said BDX CEO, Tim Costello. “For the first time, we’ll be giving builders the chance to see these technologies in person and learn how to create a unique and memorable connection with their home buyers.”

Another innovation in the BDX booth will be the debut of several new marketing tools for builders. Through BDX’s partnership with Zonda™, a Meyers Research – Kennedy Wilson innovation, builders will now have access to the housing industry’s most comprehensive research app with real-time market data reporting, land listings, new home projects, and easy to use tools, all in one place.  The Zonda marketing research tool will be available for purchase to builders that list their homes and communities with BDX.

The company is also unveiling a free Digital Asset Management tool for BDX clients which allows builders to share, organize, find, retrieve, and upload digital rich media files across and between organizations. This quick to deploy and easy-to-use, centralized digital library gives peers, employees, clients, contractors, and any other key stakeholders controlled access to digital assets.

“In recent years, we’ve seen builders create libraries of compelling visual assets like videos, tours, renderings, and floor plans,” said Costello. “The challenge is these resources often become unorganized and difficult to manage. We’re offering our client builders a free Digital Asset Management solution to help centralize, protect, and update their vital assets in a single location.”

Builders are encouraged to visit Booth C2050 at the International Builders Show in Las Vegas from January 19-21 to learn more about these interactive solutions and discover how BDX can help them connect with consumers and real estate agents across the Internet and improve the digital tools they use in their model homes and sales centersSticke. BDX’s digital marketing experts will be available in the booth throughout the show.

The International Builders Show is the largest annual tradeshow in the world for residential design and construction professionals and draws more than 55,000 attendees each year.

Builders who are not able to visit the BDX booth at the show are encouraged to email info@theBDX.com to schedule an appointment with their BDX Digital Marketing Consultant.

About Builders Digital Experience

Builders Digital Experience (BDX) is a leading provider of digital marketing and sales solutions for home builders. In addition to hosting the top new home listing site (NewHomeSource.com), and providing distribution of new home listings to hundreds of real estate websites, BDX offers website development, interactive floor plans, photo realistic renderings, and digital sales solutions to builders and real estate developers. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit www.theBDX.com.

From architectural advice to the latest home buyer trends, The International Builders Show (IBS 2016) is the hub of all things new construction. And it’s no coincidence that Builders Digital Experience is providing some of the most cutting edge and educational speaking engagements at the show. Curious about millennial buyer trends? Do you know how to track and respond to leads? Check out some of the sessions that you won’t want to miss!

 

LinkedIn TogetherIBS Education Session: Leads are People Too: Track & Respond to Digital Leads Without Losing the Human Touch

Date: Wednesday, January 20th at 10:00 AM

With all of the talk about lead conversion, it’s easy to forget that buyers aren’t numbers. They are people who want a personal touch, and if you don’t provide it, that may just cost you the sale. But how is a salesperson supposed to keep up with thousands of personal conversations, via multiple channels, over a long buying cycle? Wouldn’t it be great if your salespeople knew exactly when to follow up and what to say, based on a prospect’s actions? In this session, you’ll learn how to use technology and content to track and respond to buyers’ digital signals so your salespeople make the right calls, at the right time, with the right message. Presented by: Melissa Morman, BDX and Alan Daniels, SmartTouch Interactive
Background speech bubbleIBS Thought Leader Session: Tech Trailblazers – Home Building in the Digital Age

Date: Wednesday, January 20th at 3:00 PM

From the houses we build to the way we sell them, home building is being digitally transformed. During this fascinating Thought Leader session, three giants in housing and tech will share their insights-TED talks style-about our industry’s digital future. Liza Hausman, VP of Industry Marketing at Houzz, will examine the internet’s effect on how we shop and why winning the Zero Moment of Truth is critical for marketers. GM of Nest’s Professional Channel, Gene LaNois will discuss the connected home, the explosion of new tech products and the need to build homes that take care of themselves and the people inside. Finally, Tim Costello, CEO of BDX, will share the latest tools and strategies for creating a richer, more dynamic buyer experience.
Couple with House iPad
KBIS Education Session: The Millennial Effect

Date: Thursday, January 21st at 12:30 PM

With a passion for conservation and sustainability, millennials are more interested in repurposing existing quality materials than in buying new. What does this trend mean for the design and building communities?   Join us for a panel discussion, moderated by BDX’s Tim Costello, focused on connecting with the up-and-coming millennial generation. We will discuss their buying and building habits, the design elements they want, and ways to market to them. In addition, we’ll explore renovating with vintage pieces, creating luxury spaces without luxury price tags, and designing with sustainable materials.

With such an impressive lineup of opportunities to see leaders of BDX speak, you’re going to prepare yourself for a very successful 2016! For more information on these speaking topics or to register, please click here!

call tracking

Did you know that inbound calls convert to revenue 10 times more than web clicks? Listing your new construction home communities with BDX has gotten even better with our newly added Call Tracking feature that allows your more visibility into the calls you receive off of our site.

How does it work?

BDX Call Tracking integrates tracking phone numbers onto New Home Source and Move New Homes community and detail pages, giving you greater insight into call volume as well as the actual conversations taking place.

What are the benefits?call tracking2

With BDX Call Tracking you can improve sales through constant monitoring.

  • Builders can hear what prospective customers are calling about and understand their most common questions or concerns.
  • Gain insight into how employees handle inbound calls and use recordings as an opportunity for training and messaging.

Comprehensive reporting is readily available through our BDX Live portal to help you track:

  • Total number of calls
  • Date and time of the call
  • Phone number of caller
  • Call duration
  • Recording of each call (saved up to 30 days)

These detailed analytics enable you to return missed calls, recapture lost leads and allow you to make smarter business decisions around your operations (i.e. Staffing and open hours).

What do you need to do?

Nothing! The call tracking numbers will automatically be added to all of your BDX communities at no cost.

Not already listing your communities with BDX? Contact us today at Info@theBDX.com to expand your reach on the internet and take advantage of this great new feature!