BDX News

The latest news and updates on BDX solutions.

Ad AgencySmart builders use social media – and Facebook specifically – for mission-critical reasons that drive business results. It’s critical to know what consumers are saying about you company, the homes you build and the service you provide.

Because of this, BDX is launching a new Facebook App that is available to builders listing all of their communities with BDX. Now you can include your listings on your company Facebook page with our app!

  • Your listings will show up as a dedicated app on your Facebook page
  • Visitors to your Facebook page can use the app’s geographical map or search by market area or city
  • The app has links to your communities with drilldown to your homes and plans in each community
  • The app features calls-to-action including a “request info” form and links to your website
  • All data is powered by the info you already provide to BDX
  • Email leads are delivered in the same manner as other BDX leads, with a dedicated source “Facebook SeaFB App Exrch App”

Having a vibrant social media presence protects and improves your website’s organic rank and traffic. Google places great value on social signals. The likes, shares and comments you earn – especially when you share inspiring photos, floor plans, renderings or videos of your new homes on Facebook – pay off with traffic from your posts and increased organic rank.

Facebook is a great way to crowdsource your design and marketing. Start by asking your fans which elevation they prefer, how they would build out a bonus room, or which cabinet color or style they like best. You’ll engage with prospective homebuyers and gain useful insights.

You can also elicit and share testimonials from homebuyers and to engage with shoppers and Realtors. According to Facebook Insights, 74% of adults with a college education use Facebook as well as 72% of adults who earn more than $75,000. Half of Facebook users are on Facebook, often on their mobile device, every day.  Your customers and prospects live on Facebook. Isn’t it time to reach them effectively? Make your Facebook page even more engaging by adding your listings with our new app. Contact info@thebdx.com to get started.

WebWe are excited to announce that New Home Source TV is now airing in Austin, Dallas and Raleigh!  New Home Source TV presents a fresh show & tell-style take on the traditional real estate shows you may be used to. Each week, host and Certified Home Inspector, Brett Tutor will take viewers on a behind the scenes tour of several beautiful newly-built homes from the hottest new communities in these areas as well as highlight design trends, green features and neighborhood amenities.

You may not know how desirable new construction is amongst home shoppers in these markets. In fact, more than 50% are considering “new” as they begin the shopping process!  What a tremendous opportunity to reach these home shoppers on a weekly basis and showcase the benefits of modern construction techniques and lower cost of living that comes with owning a truly new home.

If you are in the Austin metro area, tune in to FOX (channel 7) every Sunday at 9 a.m.  New Home Source TV will air in Dallas every Sunday on to CBS (channel 11) at 10:30 a.m. and at 11:00 a.m. in Raleigh on NBC (WCNC Channel 17).  Visit www.NewHomeSource.TV to see the beautiful communities that are featured on the program.

Want to learn more?  Watch the video below to get a preview of New Home Source TV.

Lights, camera, ACTION! Interested in being on future episodes of the show or want to know when it’s coming to an area near you? Contact us to put the spotlight on your homes!

positive-and-negative-reviewsToday’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of! In our newest whitepaper you will learn how to assess, monitor and improve your online reputation. Check out our latest whitepaper today!

Today’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of. In this session you will learn how to: Assess, monitor, and improve your online reputation, effectively respond to negative reviews on the internet, and solicit positive feedback to paint an accurate view of your brand You may not be able to completely remove bad reviews from Google but with an effective search engine optimization strategy, you can make them less visible. – See more at: http://www.thebdx.com/builder-education/webinars#sthash.01w0jRGm.dpuf

Today’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of. In this session you will learn how to: Assess, monitor, and improve your online reputation, effectively respond to negative reviews on the internet, and solicit positive feedback to paint an accurate view of your brand You may not be able to completely remove bad reviews from Google but with an effective search engine optimization strategy, you can make them less visible. – See more at: http://www.thebdx.com/builder-education/webinars#sthash.01w0jRGm.dpuf

Today’s consumers are more informed than ever and frequently search online review sites before making purchases. Don’t miss a sale because of an online reputation issue you weren’t aware of. In this session you will learn how to: Assess, monitor, and improve your online reputation, effectively respond to negative reviews on the internet, and solicit positive feedback to paint an accurate view of your brand You may not be able to completely remove bad reviews from Google but with an effective search engine optimization strategy, you can make them less visible. – See more at: http://www.thebdx.com/builder-education/webinars#sthash.01w0jRGm.dpuf

homeoftheweek3By Jay McKenzie, Director of Content and Social Media, BDX

It started as a simple, but powerful, idea – designed to help builders and home shoppers.

On April 24, 2012, New Home Source (NHS) selected our first Home of the Day, which we showcased across our social media accounts for consumers, home shoppers and Realtors across the nation.

The Home of the Day program has grown mightily over the last 1,000 days. However, the heart of the program remains the same: Showcase an inspiring and beautifully designed and furnished new home that consumers can find on NewHomeSource.com. Then share it across our social media.

The goal is to benefit each builder selected and to create excitement around all new homes and builders. Each Home of the Day links to the listing for that home on NewHomeSource.com. Every day, we encourage our army of loyal social media fans to visit NewHomeSource.com to see more photos, floor plans and details for The Home of the Day.

Sharing a stunning, state-of-the-art new home each day has fired the imagination of consumers, home shoppers, Realtors, mortgage lenders and others. The nearly 40,000 people who follow New Home Source and BDX on our many social media accounts repeatedly show their enthusiastic support.

The Home of the Day has earned nearly 70,000 Likes and more than 5,900 shares. These expand the reach of each builder featured. That reflects only fan response on the main NHS Facebook page; it doesn’t include additional reach and response on other BDX social media accounts.

Seven days a week (except on major holidays) we select a different Home of the Day that reflects the best new homes listed on New Home Source. Each home is showcased on multiple BDX social media accounts, reaching consumers and Realtors nationally and in each builder’s local market.

Each day, The Home of the Day showcases a different builder and type of home (single-family, townhome, condo) in a different city and state. We target many buyer types (first-time, move-up, empty nester, custom, etc.) and select homes across many price ranges and architectural styles. A variety of rooms in the home, elevations or outdoor spaces are also featured to keep the program fresh.

By now, I hope you’re wondering how your new home can be selected as The Home of the Day:

  1. Build beautiful, fully-furnished and inspiring model homes or spec homes
  2. Take great photos that are crystal clear, beautifully staged and well lit.
  3. Include your inspiring photos in your new home listings on BDX.
  4. Let us know your home is ready for Prime Time! There’s no fee to be the Home of the Day and we actively seek homes that meet the criteria. Send your nominations to info@thebdx.com.

Even better? Studies consistently show that including great images in your listings on BDX can improve the number of phone reveals, driving directions, appointment requests, leads and clicks that you earn.

Great photos, renderings, floor plans and videos can also improve the performance of your new home listings on the hundreds of carefully selected BDX partner websites that display our new home listings.home of the week newsletter

Still not interested? Keep in mind the best Homes of the Day are considered for The Home of the Week. These truly awe-inspiring homes are showcased in a stunning slideshow and a weekly New Home Source e-Newsletter with thousands of subscribers nationally. You can see our Home of the Week slideshows at: http://www.newhomesource.com/resourcecenter/home-of-the-week.

If you’re curious to see our 1,000th Home of the Day, drop by our Facebook page on Sunday, February 22, 2015 after 4 pm central time. You can find us at https://www.facebook.com/NewHomeSource.

Selection as The Home of the day or The Home of the Week is earned by including inspiring images of stunning new homes in your listings on New Home Source. There is no fee for either program, but there is fame and glory to be won! We hope to see your nominated homes cross our desk soon!

For more information on how to get your homes featured in The Home of the Week Newsletters, contact us at info@thebdx.com.

 

The Nationals AwardsFor over 30 years, the Nationals Awards have been recognizing superior sales, design and marketing achievements in the home building industry. Winners were recently announced at this year’s International Builder’s Show (IBS) in Las Vegas hosted by the NAHB National Sales and Marketing Council. With over 750 entries, this year’s awards were competitive!

The Nationals Awards is the largest awards program for our industry and BDX was proud to see that many of our builders were gold recipients! A big congratulations to K. Hovnanian Homes for “Best Direct Mail Program”, Schumacher Homes for “Best Multi-Generational Living Space”, New Town Builders for “Best Green/Sustainable Home Design”, and many more! Congratulations everyone!  Click here to see the full list of winners.