builder

This week Professional Builder magazine announced its next inductees into the “40 under 40” club.  Each year the magazine honors “up-and-comers” in the home building industry and with hundreds of applications submitted only 40 are selected.  These professionals represent the next generation of leaders in the industry and are all under the age of 40.  BDX is proud to see so many clients among the winners- including Adam Aschmann with Tilson Home Corporation, Jason Grupe with Charter Homes and Neighborhoods, Frank McKee with McKee Homes, Matt Devereaux with Lennar Homes, Ryan Jackson with Streetman Homes and Todd Waguespack with Level Homes to name a few.

Congratulations to all the winners! To see the full list of inductees, click here.

 

 

 

 

The Builder Vertical Ad Network is a new program developed by the BDX. Much like a builder can maximize their reach by listing on the BDX’s distribution sites the Builder Vertical Ad Network is a way for builders to maximize their exposure for display advertising by utilizing one point of contact for multiple targeted and tested websites. Contact us to get started.

Through our relationship with key distribution partners we have secured premium positions for display advertising on real estate websites that feature New Home listings. This represents a great opportunity for builders to enhance their listings and drive additional traffic back to their website. From the analysis we’ve conducted on NewHomeSource.com, we have identified a lift in leads from builders who also run display advertising we believe the same holds true for other sites.

The BDX advertising team does all of the work, managing placements, optimizing performance and providing reporting. This means that a builder can advertise with the BDX and have banners on multiple websites but only work with 1 point of contact and contract under one insertion order. Advertising across the Internet has never been easier for builders.

Current websites within the BDX Ad Network include Movoto.com, Blockshopper.com, HomeFinder.com, HotPads.com and BDX consumer retargeting.

Because we test and vet performance for each of our partners before inclusion into the network the BDX can offer a performance guarantee of .12CTR and can help with creative services utilizing the best practices from top performing builder campaigns. Download our one pager on the Builder Vertical Ad Network to learn more.

To get started listing on the first advertising network designed to help home builders contact Thane Tennison, Manager of Advertising for the BDX or your local sales rep.

The relationship between a builder and the buyer is a lot like the relationship between husband and wife. Sometimes the buyer is telling us exactly what they need in their new home, and we are just not listening. I could take you down the humorous and trite path of male-bashing, such as the tendency of men to leave the toilet seat up. And I could even imbed some branding by highlighting some of our great manufacturer brands, such as Kohler, into it. But this really is not about the inadequacies of the male species! (Though this topic certainly does need to be covered, it’s probably not appropriate here.)

Here are some high level analogies that do seem worth considering:

  • Buyers are often about “how they feel” whereas builders are often all about schedules and quality tolerances. How often do we say to a hysterical new home homeowner, “But that crack is within tolerance, Maam.” Meanwhile, the buyer is replaying scenes from that movie “The Money Pit” in their minds and thinking that their lives are going to end in a complete disaster of bankruptcy and divorce… all due to that crack. And yet it’s not even about that specific crack at all.
  • Eggshell and Cream are not just shades of white paint for buyers, but rather the single pivotal decision between a beautiful designer home and living in the trailer park of their childhoods. So builders need to give them all of the tools and time (and that does not have to be “our time” …use Envision for goshsakes!) to make those decisions.
  • As is often the case between husbands and wives, buyers love the “experience” of shopping and designing their new homes, whereas builders are often just concerned about how quickly they can get back on schedule, sort of like how husbands are trying to get out of the mall and back to the football game.
  • As in many relationships, builders are great in the “dating phase.” They are attentive and on time and send special little love notes. But as soon as that contract is signed, they often become lackadaisical and take the relationship for granted. Suddenly their spouse (the buyer) is discontented, and no matter how hard they try, the builder can do nothing right. Hmm…sound familiar?

So, as you go through your day today, treat that buyer as you would the love of your life on your honeymoon, and see if your satisfaction ratings don’t go up!