Month: May 2012

A SocialMediaToday survey discovered that 65% of marketers plan to reallocate advertising spending from TV to online video this year. With more than 25% saying that online and mobile video are the 2 platforms that will have the largest spend increases in the next two years.

For the past two weeks, we have been showcasing different ideas to help you use video to sell more homes.  Yesterday we focused on Video As Sales Material and today we’re looking at creating Video Webisodes.

IDEA #8: Create Video Webisodes

We we say “video webisode” we’re talking about creating video that’s published or produced in regular installments — as a series. Webisodes are a great way to engage your buyers. As they stay tuned for more it creates word-of-mouth and buzz around your company.  Some additional advantages include:

  • Capture audience that are more emotionally invested
  • Create additional networking with social medias relating to your webisodes
  • Increase web traffic with loyal viewers coming back
  • Create a story that really depicts all the benefits of your company

Here is a great example of “outside the box” video — producing a video webisode for each community.  All are about living the urban lifestyle!

 

 

Video marketing is all about representing your brand in new and attractive ways.  Creating an eye-catching video series is only a couple of steps away.  Learn how BDX can help you create affordable, high quality webisode videos. Click here to check out our interactive brochure or email us today.

 The growth of YouTube is a great example of the power of video.   YouTube is the second largest search engine and receives 1 billion views per day – or 41 million views per hour.

Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes.  Yesterday we focused on TV Commercials and TV Shows and today we’re looking at using video for sales material. 

 

 

IDEA #7: Incorporate Video Into Your Sales Materials

Inserting video directly into your sales collateral can cut through the clutter and help your message stand out. Consider video for these sales pieces

  • Mailable DVDs for people who visited your sales center
  • Looped video on a kiosk in your models
  • Use video in your email campaigns to prospects
  • Insert a QR code on your printed materials that links to a video on your website

Here is an example of one company using video in a sales presentation:

 

Give your sales pieces an added punch with video.  Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!

Congratulations to the 11 builders, remodelers and home building industry professionals who were honored yesterday as winners of the National Green Building Awards by the National Association of Home Builders (NAHB).

“These awards recognize the best and most innovative builders and remodelers in green building”, said NAHB Chairman Barry Rutenberg, a home builder from Gainesville, Fla. “The demand for green building is growing in leaps and bounds, and these winners set a great example of what can be accomplished in terms of sustainable and energy efficient building practices.”]

Individual Project Awards

Five single-family home projects were honored:

  • MGM Construction of San Francisco, for Project of the Year, Single-Family Custom Builder
  • Meritage Homes of Goodyear, Ariz., for Project of the Year, Single-Family Production Builder
  • Chandler Design-Build Inc. of Mebane, N.C., for Project of the Year, Single-Family Small Volume Builder
  • TC Legend Homes/Zero-Energy Plans LLC of Coupeville, Wash., for Project of the Year, Single-Family Concept and Research- Enterprise
  • Purdue University of West Lafayette, Ind., for Project of the Year, Single-Family Concept and Research- Academic

Two remodeling projects and one multifamily project were also honored:

  • Trifecta Construction Solutions of Fort Meyers, Fla., for Multifamily Project of the Year
  • G HOME by Rocking Horse Redevelopment of Phoenix, Ariz., for Remodeling Project of the Year Over $100,000
  • G HOME of Rocking Horse Redevelopment of Phoenix, Ariz., for Remodeling Project of the Year Under $100,000

Green Building Advocacy Awards

Two awards were given to individuals or organizations for their efforts in green building advocacy:

  • The Mungo Companies of Irmo, S.C. for Builder Advocate of the Year
  • G STREET of Scottsdale, Ariz., as Remodeler Advocate of the Year

NAHB also named T.W. Bailey, of WaterMark Custom Builders in Frisco, Texas the recipient of a special new award, the “NAHB Green Outstanding Contribution Award,” for his dedication and work to further green building education.

The awards were presented during the 14th annual National Green Building Conference held in Nashville, Tenn. BDX CEO, Tim Costello is speaking at the conference on a session titled “Marketing To The New Green Buyer”. Additonal details about the conference can be found here. To read the full press release about the award winners, click here.