Month: October 2012

We are really excited to announce that today that BDX parent company, BHI is launching a new initiative to promote the advantages of new construction homes. The new initiative represents a significant industry first, supporting home construction as an entire industry and uniting home builders nationwide. This multi-year, multi-million dollar marketing and advertising campaign is aimed at increasing preference for new construction homes among potential home buyers who are comparing new homes with existing homes. Click here to read the full press release.

Note for Builders: For more information about the initiative and the latest new home research — register for our free builder webinar on October 22nd.

It’s no secret that we love talking to our customers. Whether it’s helping builders improve the performance of their home listings or answering a simple question about one of our solutions – our account team is always ready to help.

And now you have another way to reach the team directly.

You can now chat online with a BDX Account Rep between the hours of 9am and 5pm CST. To use this new feature, login to BDXLive and simply click the chat button on your screen. A chat box will pop up so you can begin the conversation.

Of course we are still available by phone or email — Our goal is to make it as easy as possible to get your questions answered.

We look forward to talking (or chatting with you soon)!

Increase your social return on investment with KloutBy BDX Guest Blogger, Carol Morgan, mRELEVANCE

Klout, the online tool for measuring and leveraging your social media influence, recently released its newest round of updates in order to help users have a clearer understanding of their true influence.

For those who have never heard of Klout before, now is the time to officially join the site. Klout is a great way for home builders to show their buyers that they know what they’re talking about. Klout measures influence online using data from social networks. Higher scores reflect higher levels of engagement. In addition, users can give +Ks in regards to certain topics such as your local city, home building or real estate to people they follow. Currently, Klout scores everyone who has a social media presence even if they don’t have a profile, but joining the site allows you to connect all of your profiles, as well as better manage your score.

Recent Klout updates enhance the capabilities of the influence meter even more. The site now measures more than 400 social media signals from 12 billion data points across multiple social media platforms including Facebook, Twitter, Google+, LinkedIn, Foursquare, YouTube, Instagram, Tumblr, Blogger, WordPress.com, Last.fm and Flickr. Additionally, the site has integrated Wikipedia into their inputs in an order to better measure influence both online and offline as well as adjusted the distribution of their scores to reflect a growth in engagement across the Internet.

However, while these updates are important for your overall score, the newest tool called “moments” is probably the most useful for the normal user. Moments displays the recent content and ideas that have been the most influential across all of your social networks. It also creates interaction patterns for this content, so that home builders can see which information their clients find most useful to them.

Ultimately, Klout is all about proving to your buyers that you are relevant and important to your field. It also helps dramatically improve your relevance and engagement across your social media platforms by showing you what the people want. Talk about increasing return on investment!

Make sure to visit my Klout profile http://klout.com/AtlantaPR and while you are there list me as an influencer or give me some +K. If you’re looking to increase your return on investment through social media and Klout, contact Marketing RELEVANCE.