Month: January 2014

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#3: I will create, update and actually use an editorial calendar for my blog this year

Blogging is a great way to connect with home shoppers and educate them about your company, design trends and your new homes.  But it can be challenging to regularly post interesting and relevant content.

Here are some tips for a successful and organized approach to blogging:

>> Create a monthly editorial calendar of topics to write about and how often to post

>> Divvy up topics among the subject experts in your company

>> Decide who will manage editing and posting content

There’s no doubt that you can offer your buyers with pertinent information about their home or fun facts, but if you’re coming up short on blog topics, we have compiled 101 ideas to help keep your blog filled with timely content throughout 2014.  Click here for 101 blog ideas.

Finding inspiration for your blog can come from anywhere, so always be on the lookout for good topics, especially success stories from first time homebuyers.  Happy Blogging!

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#2: I will not have black and white renderings

Renderings have come a long way from the one dimensional, plain black and whites.  Now in addition to color you can add a third dimension, watercolor effects and choose between day or night. And if you’re holding back because of price, it’s time to take another look at your options — technology and expertise have come a long way in recent years. Not only has the quality of renderings improved significantly, but prices have also come down making photo-real options more affordable than ever.

A typical 3D industry standard rendering offers a clear and unique perspective of your home or community and includes:

  • Near photo realism
  • Regionally compliant landscaping
  • Customizable background

Renderings not only bring your homes and communities to life but also visually engage website visitors.  Want to see examples of builders who are doing it right? Check out the BDX renderings gallery here.

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

Here’s #1 To Kick Things Off: Audit How Your Website Looks Across All Mobile Platforms and Devices

More than 20% of your prospects likely view your site using a tablet or mobile device. What kind of experience are you giving them? How many potential buyers are you losing because they can’t find what they want online?

This is something that we’ve probably all THOUGHT about doing — but maybe it seems too time consuming or complicated?

In fact, it only takes a few minutes to audit your site to see how it appears on different browsers and on various devices. Several browsers (including Chrome and Firefox) have plugins that make this easy, and for testing on different devices, there are free online tools that help with this as well. Here are a few that we have tried and like:

Mobile Emulator
ScreenFly
HubSpot’s Device Lab

So what if you’ve done the audit and don’t like what you see? Our Digital Marketing Consultants would love to talk to you about responsive design. This means that your website is designed to work across platforms and devices — it responds to the type of device the site visitor is using and displays accordingly. For more insight, just email us a info (at) thebdx.com — Happy New Year!