All builders face the challenge of competing against resale homes, particularly in this economy when foreclosures beckon the deal seekers. However, it’s clear that new homes have many advantages over resale homes and the following strategies can help new home builders stay competitive. In following the three “Ps” — placement, positioning, people — be where home shoppers search, proactively position your homes and communities, and know your target market. For more on the topic, click here to download our latest whitepaper: Competing Against Resale Homes Whitepaper