Builder Magazine reporter John Caufield interviewed BHI/BDX CEO Tim Costello about our initiative to promote new home advantages. Click here to read the full story.
On Demand Webinar: Display Advertising For Builders
View this webinar to learn the following keys to success:
• Why advertising is essential to the marketing mix.
• Define clear campaign objectives & metrics.
• Branding & Direct Response: Creative that gets results.
• Tracking beyond the click.
• Landing Pages and the consumer expectation.
3 P’s For Competing Against Resale Homes: Placement, Positioning, and People
All builders face the challenge of competing against resale homes, particularly in this economy when foreclosures beckon the deal seekers. However, it’s clear that new homes have many advantages over resale homes and the following strategies can help new home builders stay competitive. In following the three “Ps” — placement, positioning, people — be where home shoppers search, proactively position your homes and communities, and know your target market. For more on the topic, click here to download our latest whitepaper: Competing Against Resale Homes Whitepaper
BDX Releases New iPhone App For New Home Search
NewHomeSource.com iPhone application allows users to search thousands of new homes across the country, save favorites, and get driving directions and builder contact information
NewHomeSource, the nation’s largest online resource for new homes, announced today the release of their new iPhone application. The free application is now available in the iTunes app store and allows consumers to search thousands of new homes from hundreds of leading homebuilders across the country.
“We developed this iPhone App because today’s new home buyers are on the go and using smartphones more than ever,” said Tim Costello, CEO of BDX. ”Whether they’re on the road or just away from the computer, it’s all there: photos, descriptions, maps, videos, interactive tours – everything a buyer needs to find their new dream home.”
Developed by Builders Digital Experience (BDX), NewHomeSource.com is the #1 new home website[1]. This application puts the largest selection of new homes, new home builders, and new home communities in the world at a homebuyer’s fingertips on their mobile device. Click here to read more.
Top 10 Ways To Use Video To Market Your New Homes
You’ve seen the stats — online video can be a powerful way to capture consumer attention and keep online visitors engaged. In fact, according to comScore, last month over 85% of the US Internet audience viewed online video. Here are some ideas that you can use to make video work for your business. Click here for our Top 10 ways to use video to sell new homes and to view examples of videos that builders are using in their marketing efforts today.