Company Offering Builders A Free Online Marketing Check-Up At Booth W4747

Orlando, FL – (January 12, 2011) – Builders Digital Experience, a leading provider of digital marketing resources for new home builders, will unveil their expanded “List Once. Be Everywhere.”TM online marketing package at the 2011 International Builders Show (IBS).

This newest BDX solution gives builders unprecedented access to over 40 million consumers across the Internet as well as over 1 million real estate agents nationwide.

“For the first time, a builder can list their new home communities with BDX and have their listings published across our exclusive network of over 150 websites and sent to our proprietary list of real estate agents,” said Tim Costello, chief executive officer of Builders Digital Experience. “As builders look to get more from each dollar in their marketing budget, we’ve made it easier than ever to reach a wide audience of new home shoppers and the agents who represent them.”

In addition to NewHomeSource and Move New Homes, the two leading new home websites* , the BDX distribution network also includes over 150 partner sites like Zillow, Trulia, AOL Real Estate, MSN, Yahoo Real Estate and more. Many of these sites are exclusive or preferred partners and take advantage of BDX’s proprietary SmartFeedTM technology to ensure that each new home listing gains maximum exposure.

New home listings are also distributed through the New Home Source Professional network which reaches over a million real estate agents nationwide. In some markets, more than 80 percent of new homes are sold with the assistance of an agent, making it more important to successfully connect with this key audience.

The company is also rolling out several new display advertising bundles at IBS including the only vertical advertising network created specifically for builders. Through the new advertising network, builders can advertise on premium real estate portals across the Internet with just one marketing decision. The advertising network is managed, optimized and tracked daily to ensure prime placement and maximum results.

BDX will also showcase a variety of rich media solutions at IBS including video, photography, renderings, animations, and the company’s newest Virtual Staging package. New pre- and post-build bundled packages give builders the tools to bring their communities to life and keep website visitors engaged.

Builders are encouraged to visit Booth W4747 at the International Builders Show in Orlando from January 12th through 15th to find out more about how BDX can help them reach consumers and realtors across the Internet. BDX is offering a limited number of free Online Marketing Check-ups to builders who would like a professional evaluation of their current online marketing programs. BDX’s online marketing experts will walk a builder through a custom evaluation to help make sure a builder’s online marketing programs are in top shape for 2011. Builders who are not able to visit the BDX booth at the show are encouraged to email info@thebdx.com to set up a personal appointment.

ABOUT BUILDERS DIGITAL EXPERIENCE

Builder’s Digital Experience LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. BDX includes the top two new home websites, NewHomeSource.com from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit http://www.thebdx.com.

ABOUT MOVE, INC.

Move, Inc. (Nasdaq: MOVE) is the leader in online real estate with 11.6 million monthly visitors to its online network of web sites. Move, Inc. operates: Move.com, a leading destination for information on new homes and rental listings, moving, home and garden and home finance; Realtor.com(R), the official web site of the National Association of Realtors(R); Moving.com; SeniorHousingNet; Top Producer Systems, and ListHub. Move, Inc. is based in Campbell, California.

This press release may contain forward-looking statements, including information about management’s view of Move’s future expectations, plans and prospects, within the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks, uncertainties and other factors which may cause the results of Move, its subsidiaries, divisions and concepts to be materially different than those expressed or implied in such statements. These risk factors and others are included from time to time in documents Move files with the Securities and Exchange Commission, including but not limited to, its Form 10-Ks, Form 10-Qs and Form 8-Ks. Other unknown or unpredictable factors also could have material adverse effects on Move’s future results. The forward-looking statements included in this press release are made only as of the date hereof. Move cannot guarantee future results, levels of activity, performance or achievements. Accordingly, you should not place undue reliance on these forward-looking statements. Finally, Move expressly disclaims any intent or obligation to update any forward-looking statements to reflect subsequent events or circumstances.

It’s that time of year again – time to think about how you will reward those folks that contribute to the success of your business. For many builders this means sending thank you gifts to their top real estate agents.

What are you doing during the holidays to thank your agents? Maybe you don’t have a plan yet, or perhaps you’re cutting back on these types of gifts due to the tough economy. Well, holiday shopping is in full swing, so if you plan to send a gift to your agents, now is the time. And the options don’t have to break the budget – there are many low-cost ways to let your agents know you are thinking about them. Here are a few to consider:

The Old Standard — Holiday Cards!

The simple act of sending a holiday card can send a powerful message. Electronic cards are an also an inexpensive alternative. If you’re interested in targeting a large group of realtors in your area with a holiday e-card, you might want to consider a turnkey program like BDX’s eFlyer service to help create, target and deliver your message.

Make a Charitable Donation on the Agent’s Behalf

Making a donation to a local charity on your agent’s behalf is a nice way connect with your agents AND give back to the community. Pick a charity that has a connection to your business or an organization that you support personally. Many groups will send out a note to recipients on your behalf letting them know that a donation has been made in their name.

Send Your Agents To Dinner At a Fraction of the Cost

BDX’s new AgentRewards program gives you a turnkey way to send your agents to dinner at a fraction of the cost. It’s a turnkey program that can be executed in a matter of days. You can use our list, or send us your own and using one of our creative templates we can out  $25 or $50 Restaurant.com gift cards for as low as $8.99 each. Contact us today to find out more.

No matter what route you go, just remember, it’s not too late to show your realtors that they are valuable to your business. Happy Holidays!

You may have noticed that the BDX has begun sending out our Hot Homes E-blast in select markets. We’ve seen requests regarding how to get a placement in our market-specific emails. As a result, I’m writing this as a simple explanation of the process that we take to creating and sending them out, as well as tips to getting your hot homes listed with each release.

Let me preface this by saying that our goal is to do good by both builders and home-shoppers alike, meaning that the BDX will place no favoritism upon any one builder when choosing what offers are best and will give no preferential treatment to any builder for any reason. The end goal is simply to get the maximum amount of homes listed for all interested builders and to get those homes sold to interested customers.

The Hot Homes eblast is a free service for our builders and is distributed monthly in 12 major markets. As the program develops we plan to roll out additional markets. The program is designed to promote those homes that builders have identified as ‘Hot’ and to help advertise Special Offers and Promotions listed on NewHomeSource.com.

In creating these eBlasts, I compile a list of the best Hot Home deals by market directly from the website. Any Hot Home or Promotion that is compelling and I believe will drive consumer action will be considered. With this in mind, any listing that is not completely filled out (i.e. has an empty description or title), or only includes filler such as an address or “schedule an appointment” has little chance of being included. They are less compelling and have shown to have a lower click thru rate. Both the description and title of your Hot Home should be completed to the best drive consumer action. Also, ALL CAPS and using excessive amounts of !!!’s has not shown to improve clicks or performance.

In contrast, I find that the offers that have the strongest performance in terms of click-thru action have strong call to actions in pricing point, home description or evocative imagery. For example, titling your home something as simple as “Own a New Home for as low as $679 a month!” has show strong performance and will drive traffic. In direct comparison, using something generic like “Affordable Monthly Payments” would not receive as strong of performance. Home-shoppers like numbers. Tell them why your pricing points will appeal to them.

In addition to low-cost promotions other offers are also compelling to consumers. This can be achieved by saying something as simple as “Only 2 Lots Remaining” or evoking a strong image of what makes the house stand out above other local homes. Examples such as “Huge Gourmet Kitchen with Granite Countertops” have also seen strong response rates.

For information about adding Hot Homes & Promotions to your listings on NewHomeSource.com contact your Account Manager to take advantage of this free service.

–Jamie Lintner

Obie AwardThis week, BDX was proud to receive the Best Corporate Website OBIE award from the Greater Atlanta HBA. We received the award for for the recent changes we made to our Move New Homes (MNH) listing website. In addition to changing the look and the feel of the site this year, we’ve also added new functionality to increase the performance of the site and create a better user experience.

Whether a builder wants to promote special offers, feature a “hot home”,  showcase and library of photos, tout green features and products, the recent redesign of MNH has made it possible. New navigation functionality has also increased ease-of-use for consumers and has led to more leads for builders. And now builders have access to reporting tools that allow them to monitor the performance of their listings and make data-driven decisions as they plan upcoming programs.

BDX is proud to have our efforts recognized by such a great group of folks. The OBIE Awards program is presented by the Greater Atlanta HBA’s Sales and Marketing Council to honor excellence in building, remodeling, marketing and personal achievement in the homebuilding industry.  Want to find out who else won an OBIE? Check out the 2010 Interactive Winner’s Book for all the details.

From the recent USA Today article about Canadians becoming the top out of state homebuyers in Arizona, to the article from The Real Deal about snowbirds from Canada flying down to South Florida to buy homes, you can’t escape the news that Canadians are snapping up US real estate faster than ever.

The strong Canadian dollar combined with warm, inviting climates are attracting Canadian buyers to southern U.S. markets in record numbers. Canadians now make up 23 per cent of all international home purchases, up from 11 per cent three years ago, according to a report by the National Association of Realtors. And according to a new report from the TD Canada Trust, almost half of British Columbia boomers are considering buying a property in the U.S.

One way to reach these potential new home buyers is to let BDX help you send your targeted message to Canadian real estate agents. You can send your email message to our entire list of over 50,000 Canadian agents for under $500. … An Exciting Opportunity To Sell More Homes.

Now is the perfect time to take advantage of this marketing opportunity. For more information contact info@thebdx.com.