By BDX Guest Blogger, Carol Morgan, mRELEVANCE

Wish there was an easy way to keep prospective, past and current clients updated on your company? Newsletter eblasts are a great way to spread you important information quickly. Email marketing campaigns reinforce brand, increase customer loyalty, help your company stay top of mind and even help with referrals for new prospects. Emails are also a great way to drive traffic to your website, blog, social media sites and your sales center.

Before you get started on your next email marketing plan, there are a few things to remember. First, you need to make sure your email pieces are catchy and creative, so that customers will not only open them, but also remember them. It is also important to integrate these emails with your overall marketing strategy. Companies can easily do this by providing links to various online assets. Finally, your emails need to be mobile friendly. The majority of emails are read on a mobile device, and if yours doesn’t display properly, it will more than likely go straight to the trash.

Once you have your content planned, you will need to consider your target audience and the frequency of which you plan to send these emails. You don’t want to send too many emails! Send just enough for them to remember you. Many experts suggest that sending emails at two week intervals or even once a month is sufficient. You’ll have to find out what works best for your company in terms of maintaining audience loyalty. If you offer a rewards program for Realtors, you should also consider offering specials and incentives in these eblasts.

In the end, the goal is to run a successful email marketing campaign, so you’ll always want to offer fresh eblasts, update your autoresponders and perform internal audits to make sure everything is running smoothly. You can also gauge your success through the metrics offered in email programs such as Constant Contact, Mail Chimp and iContact.

For good examples of strong email marketing campaigns, check out the ones offered by The BDX and Marketing RELEVANCE.