Smart builders use social media – and Facebook specifically – for mission-critical reasons that drive business results. It’s critical to know what consumers are saying about you company, the homes you build and the service you provide.

Because of this, BDX is launching a new Facebook App that is available to builders listing all of their communities with BDX. Now you can include your listings on your company Facebook page with our app!

• Your listings will show up as a dedicated app on your Facebook page
• Visitors to your Facebook page can use the app’s geographical map or search by market area or city
• The app has links to your communities with drilldown to your homes and plans in each community
• The app features calls-to-action including a “request info” form and links to your website
• All data is powered by the info you already provide to BDX
• Email leads are delivered in the same manner as other BDX leads, with a dedicated source “Facebook Search App”

Having a vibrant social media presence protects and improves your website’s organic rank and traffic. Google places great value on social signals. The likes, shares and comments you earn – especially when you share inspiring photos, floor plans, renderings or videos of your new homes on Facebook – pay off with traffic from your posts and increased organic rank.

Facebook is a great way to crowdsource your design and marketing. Start by asking your fans which elevation they prefer, how they would build out a bonus room, or which cabinet color or style they like best. You’ll engage with prospective homebuyers and gain useful insights.

You can also elicit and share testimonials from homebuyers and to engage with shoppers and Realtors. According to Facebook Insights, 74% of adults with a college education use Facebook as well as 72% of adults who earn more than $75,000. Half of Facebook users are on Facebook, often on their mobile device, every day.  Your customers and prospects live on Facebook. Isn’t it time to reach them effectively? Make your Facebook page even more engaging by adding your listings with our new app. Contact info@thebdx.com to get started.