Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction presently falls into the green building category.
The green consumer is changing with buyers no longer just being motivated by saving the environment, but they also are going green to save money, show their patriotism, and improve their overall health.
The green movement is also proving to be no passing fad. In fact, according to a report from the U.S. Green Building Council, by 2016 it is estimated that half of the commercial and institutional buildings will be green structures. That’s why it’s vital for builders to market their green features effectively.
In order to keep up with the movement, BDX offers many different resources to help builders market their energy- efficient features. Here are just a few of the ways that BDX can help you as builders turn your green features into green:
- On BDX Listings, a stand out green flag points out to buyers your available environmentally-friendly features in your homes
- Utilize our Media Team by creating videos showcasing your green features
- Include an Interactive Cutaway Home graphic in your marketing materials depicting your green features. This gives buyers an eye-catching and in-depth look into your green construction
- Invest in a hands-on learning experience with our Sales Center Kiosks. Buyers will be able to virtually interact with your green features and realize their benefits
- Lastly, list all your communities with BDX and be featured on realtor.com® to get noticed!
Contact us today if you’re ready to turn over a new leaf and better market your green features!