Now that you’ve got some quality video in your back pocket, be it community tours, a model home showcase or buyer testimonials- it is time for you to find and engage some eyeballs! Here are some basic tips and tools that you should be using to drive interaction and visibility from your videos in general and on YouTube.

Tags- Tags are a helpful way to categorize and sort content which in turn helps pull related videos into the sidebar in a generic YouTube search. These tags are important to include popular phrases or keywords relating to your location and product. For instance, for a home builder located in Austin, Texas, I would be sure to tag “New Home in Austin” or anything else that is relevant to your specific video. Maybe it is a Tuscan style home, so be sure to tag it “Tuscan” as well. Being descriptive is a great way to draw viewers in from related searches!

VMovie-media-player-film-slateideo Titles- Video titles are important to not only highlight keywords that your video includes, but also to catch a viewer’s attention! Would you rather click on “Cool Home in Cedar Park” or “BEAUTIFUL Tuscan Style Home in Cedar Park”?

Length- With today’s need for instantaneous information, it is best to keep videos under 5 minutes long. The target length however, runs at about 1 minute 30 seconds. If you have one large community video tour, consider breaking it up into segments for a more enjoyable viewing experience and to maximize your Search Engine Optimization (SEO) efforts.

Description- Once again, optimize your description with keywords to help Google better index your content. Descriptions should be succinct and give an overview of what the viewer will see in your video.

Content– Strive for quality! With high quality video production becoming easier and less expensive, viewers are demanding to watch higher resolution video over a gritty one. This is especially important in the home building industry! You’ve put a lot of thought and branding into your homes, so you will want to have that come through clearly in your videos.

Transcriptions- As a best practice, it is always a good idea to include a transcription of your videos just in case someone is having technical issues or hearing impaired, as well as to improve your SEO. Simple text is still a favorite SEO technique to entice better SEO rankings.

Shareability – Beautifully done builder videos can travel quickly via social media. By making sure the video is captivating, such as including gorgeous community shots or important information, the videos will connect with buyers wanting to share their home building process. Also- if you want your video to be seen, get the word out and share it! Distribute links to your content in your monthly newsletters and through your social media accounts.

In-Video Interaction- We LOVE when viewers are interactive and responsive to our builder’s media. That is why we’ve partnered with a company called Dilogr that specializes in video response optimization. It is a revolutionary way to gather lead information, feedback, and engage in a conversation real time. Targeted questions, hotspots and polls can outfit your online videos on YouTube to enable customers to ask questions and speak with the builder through the rich video content. According to searchengineland.com, YouTube places high authority on number of views and engagement. This means that YouTube pays attention to how long viewers watch a video, and tends to rate them higher or lower based on that figure. If you have any questions about Dilogr or are interested in having us run your account, contact us at info@thebdx.com.

A great video tour of your homes and brand is imperative to reach today’s home buyers. Use these video SEO best practices to reach new customers! Don’t have great video? BDX can help! Contact us today to put your homes in the spotlight.

revolutionjeffshoreThe market and real estate landscape changes daily, and we must adapt or be left behind. Do you need to [r]evolutionize the potential your team can have from the top to bottom?

If you’re ready to leap ahead farther and faster than you ever thought possible, then it is time that you embrace the [r]evolution! BDX is proud to sponsor the Jeff Shore Sales and Marketing Summit on October 3rd at the beautiful Lowes Coronado Bay Resort in San Diego, CA. This year’s theme is [r]evolution 2014. Break The Past. Build The Future. Come learn everything you need to know about radically transforming your future and business:

  • How to Clarify Your Purpose and Priorities as a Sales Leader                                
  • Multiply Your Team’s Sales Through Superior Coaching Encounters
  • Move Salespeople Away From “Training” and Towards “Mastery”
  • Create an Upward Paradigm Spiral™ For Your Sales Team
  • Accerlerate Your Own Personal Development
  • Leave a Lasting Legacy Within Your Sales Organization
  • Create a Customized, High-Impact “Hot Sheet” For Immediate Action

jeff shore

Jeff’s annual Summit is THE must-attend event each year for new home sales and marketing leaders. And for the second year, BDX is excited to sponsor and participate in such an amazing event. [r]evolution 2014 is built around all new tools and strategies that enable you to boldly build the unstoppable sales team. In addition to Jeff’s engaging insights, you will also hear leading edge research from an impressive list of industry experts while sharing best practices with leaders from across the country. And, of course, the BDX team will be there participating in the Summit as well!

The price of attending the Summit represents one of the greatest values that you and your team will find anywhere in the industry. We believe this is a game-changing event and we certainly hope that you’ll take full advantage of the opportunity!

Don’t wait any longer, click here to download the full brochure and register for this amazing event. You’ll come back with renewed vision, clear goals and refreshing new strategies to lead with passion. And be sure to use sponsor code “BDX” when you register for a 15% discount on registration!

We hope to see you at the [r]evolution!

The BDX Team

Family with Virtual HouseDid you know: Today’s typical home buyer takes from 9 months to a year to go from click to close on their new home? During our webinar on August 7th, this is just one of the helpful pieces of information that we will reveal from our recent research study.

August 7th at 11 am EST, we invite you to join BDX as we partner with SmartTouch Interactive for our webinar entitled “Home Buyer Insights: Positioning New Homes Vs. Resale”.  Come learn valuable insights to help you to better position your homes in the market and discover new home messages that best resonate with buyers and real estate agents.

Click here to sign up!