A group of 32 of the nation’s largest home builders announced the start of an initiative to positively influence public perception of new construction homes. The multi-year, multi-million dollar marketing and advertising campaign is aimed at making new construction homes more attractive to potential home buyers who are comparing new homes with existing homes.

The consortium, Builder Homesite, Inc. (BHI), collaborated with advertising agency GSD&M to develop a campaign focused on redefining the “new” in new home.  Initial campaign elements are driven by digital advertising and demonstrate the many benefits of new construction homes. Future elements will include a comprehensive website, produced and user-generated videos, interactive games and other tools that highlight the advantages of new home ownership.

The Austin Business Journal recently interviewed BDX/BHI CEO Tim Costello about our company’s initiative to help promote new home advantages. The new initiative represents a significant industry first, supporting home construction as an entire industry and uniting home builders nationwide. This multi-year, multi-million dollar marketing and advertising campaign is aimed at increasing preference for new construction homes among potential home buyers who are comparing new homes with existing homes. Click here to read the story.

We are really excited to announce that today that BDX parent company, BHI is launching a new initiative to promote the advantages of new construction homes. The new initiative represents a significant industry first, supporting home construction as an entire industry and uniting home builders nationwide. This multi-year, multi-million dollar marketing and advertising campaign is aimed at increasing preference for new construction homes among potential home buyers who are comparing new homes with existing homes. Click here to read the full press release.

Note for Builders: For more information about the initiative and the latest new home research — register for our free builder webinar on October 22nd.

It’s no secret that we love talking to our customers. Whether it’s helping builders improve the performance of their home listings or answering a simple question about one of our solutions – our account team is always ready to help.

And now you have another way to reach the team directly.

You can now chat online with a BDX Account Rep between the hours of 9am and 5pm CST. To use this new feature, login to BDXLive and simply click the chat button on your screen. A chat box will pop up so you can begin the conversation.

Of course we are still available by phone or email — Our goal is to make it as easy as possible to get your questions answered.

We look forward to talking (or chatting with you soon)!