Video is proving to be a powerful tool in a builder’s marketing mix. In fact, builders who embedded video into their NewHomeSource.com listings saw an increase in both leads (26%) and click-thrus (38%). So how can you use video to sell more new homes?
Over the next two weeks we will be showcasing 10 ideas for builder videos. Let’s get started!
IDEA #1: Use Video To Build Trust With Potential Homebuyers
Video is a great way to put a face on your company and show potential new homebuyers all the reasons you would be the perfect partner to help make their dreams come true.
Video gives you a forum to tell your story and showcase your experience. By highlighting your past successes and endorsements you give potential buyers a reason to trust you with their business:
- Let buyers know that you have a long history of customer satisfaction
- Showcase your qualifications and awards
- Put a face on the message by letting executives be the primary spokesperson
- Create a tone that is genuine and approachable
Earning a buyer’s trust is a journey — video is a great way to get started. Learn how BDX can help you create affordable, high quality videos. Click here to check out our interactive brochure or email us today!