There are a lot of powerful statistics about the impact that video can make during the buying process — did you know that Forrester Research estimates that a minute of video is worth 1.8 million words?

Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes. Yesterday we talked about Using Video to Build Trust and today we’re focusing on helping buyers feel more confident during the homebuying process.

IDEA #2: Use Video To Build Homebuyer Confidence

Today’s homebuyers need to know that buying a new home is possible. Video is a great way to help de-mystify the home buying process. Have you thought about creating a video to:

• Explain the steps involved in the home building process
• Cover available financing options
• Focus on success stories from previous buyers
• Give the stage to a third-party expert to provide encouragement.

Here’s an example of how one builder is using video to inspire confidence in potential buyers:

Today more than ever, building a buyer’s confidence in the new home buying experience is critical. Video is a great way to get your message across and let buyers know that their dreams can turn into reality. Learn how BDX can help you create affordable, high quality videos. Click here to check out our interactive brochure or email us today!