There are dozens of studies that show the power of video to boost consumer interaction and awareness – according to MarketSherpa, 95% of companies using video are satisfied with the results.

Over the next two weeks, we are showcasing different ideas to help you use video to sell more homes. Yesterday we talked about Building Buyer Confidence with video and today we’re focusing on utilizing video to differentiate your company from your competition. 

 IDEA #3: Use Video to Differentiate Your Company Among Home Builders

Chances are, your potential homebuyers are considering several builders in your area.  Video is the perfect way to show all the reasons in which your company stands out:

• Showcase the green features of your homes.
• Do you have unique floorplans that no one else offers? Create a video to help your plans stand out.
• If technology is integrated throughout your homes consider doing a feature about “The Digital Home”.
• Have you won awards or received other recognition that makes you different from your competition? Consider a video that highlights your industry leadership.

Here is an example of how video can differentiate your business:

Video is the best solution to establish yourself as the cutting edge industry leader and showcase your homes like never before.   Learn how BDX can help you create affordable, high quality videos. Click here to check out our interactive brochure or email us today!