By BDX Guest Blogger, Carol Morgan, mRELEVANCE

Statistics have proven time and time again that home listings with photos sell faster than those without, which is why many homebuilders are rushing to sign up for new image-based social media sites such as Pinterest, Houzz and Instagram. And, with Instagram’s announcement of their newest feature, web profiles,  builders who aren’t utilizing this hot new tool should definitely add it to their to do list for 2013.

If you ‘re a little behind on the times as to what Instagram actually is, that’s okay. Now is the perfect time to catch up. Instagram is a free photo-editing and sharing app available on both Apple and Android devices. Users are able to snap a new photo or choose an existing photo, enhance it with editing tools and unique filters and then share it with the world. The app’s announcement of their new web profiles will only enhance the company’s strength because it will make it even easier for you to share your creations with more people.

So, how can homebuilders and agents use Instagram to help them sell their homes?

• Give to new life to old photos by applying the app’s funky filters to them.
• Snap photos at community events, throughout the building process, of new homeowners and of your homes and communities in general, then enhance and share them.
• Run a contest. Ask people to take a photo of their favorite part of their home or your community and tag you in the caption to be entered to win a prize.
• Share your Instagram photos through your other social media profiles.

Of course, promoting your Instagram presence will now be even easier thanks to the new web profiles. Make sure to include an Instagram social media button on your website, so that homeowners and buyers will know where to find you!

If you’re thinking of running an Instagram promotion or need help managing your social media presence, contact Marketing RELEVANCE.