Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#2: I will not have black and white renderings

Renderings have come a long way from the one dimensional, plain black and whites.  Now in addition to color you can add a third dimension, watercolor effects and choose between day or night. And if you’re holding back because of price, it’s time to take another look at your options — technology and expertise have come a long way in recent years. Not only has the quality of renderings improved significantly, but prices have also come down making photo-real options more affordable than ever.

A typical 3D industry standard rendering offers a clear and unique perspective of your home or community and includes:

• Near photo realism
• Regionally compliant landscaping
• Customizable background

Renderings not only bring your homes and communities to life but also visually engage website visitors.  Want to see examples of builders who are doing it right? Check out the BDX renderings gallery here.