So you’ve invested in high quality renderings and photographs! Congratulations! So… do you hear any crickets chirping? Having great art is a vital start- but you really need to start promoting your renderings and photographs through several different outlets to maximize your efforts and create some buzz. Get your houses and creative photography SEEN. Here are some tips that so you can make your renderings and photographs go viral!

• Get Pinning! Pinterest is a GREAT way to showcase your images and organize them by different categories. Pinterest users are incredibly active spending nearly 15 minutes a sitting on the site and over 80% of them are women. This is great news considering that nearly 91% of all US home purchases are determined by women! Be sure to add photos from all of your floor plans- variation will ensure a large follower base of individuals who may only be pinning pictures of stunning kitchens or luxurious bathrooms.

• Instagram, Facebook, Twitter– Chances are, you already have a presence on all of these sites. However, are you using them correctly? Hashtags (#), or for the non-millennials the pound sign, is a great way to keep your images organized and improve virality. But remember- hashtag etiquette varies between these sites. For Instagram and Facebook- it is a good practice to use multiple hashtags to convey the feel of your photos. But on Twitter- it is a best practice to only use one.

• Timing is KEY! Research has shown that there are some peak times to post to social media to really get the most of your posts, tweets and pins. For instance, according to SurePayroll.com, the best time to post to Facebook is between 1-4pm resulting in higher click-thrus. Twitter’s window of opportunity tends to be Monday-Thursday between 1-3pm. Saturday mornings are the sweet spot for Pinterest. Since social media is likely a key component of your customer engagement strategies- post at these best times to maximize your reach!

• NewHomeSource “Home of The Week”– The best of the best photos are showcased on New Home Source’s Home of The Week that includes a high-quality slideshow that are full of facts about the home and surrounding area. So how do we choose the next “Home of The Week”? If you think one of your homes has what it takes, make sure your NewHomeSource.com listing is up to date with photos of exceptional quality. Not only will it help you to be considered for the next email, but will also help drive and engage traffic on your listings.

• NewHomeSource TV– Why not go a step further and show off your homes in video? NewHomeSource TV is the perfect way to target the most important demographic that influence home purchase decisions- women! NewHomeSource TV, the companion television program to the leading new home website NewHomeSource.com, provides a glimpse of the latest floor plans, design trends, green features and neighborhood amenities from the new home builders across the country. Architects, designers, contractors and other experts will also contribute to the show by highlighting the more subtle benefits of today’s new homes, such as modern construction techniques and the lower cost of living that comes with owning a truly new home. And with NHS TV expanding into even more markets this fall- now is the time to be a part of the action!

One of the most appealing things about new construction is the constant photo-ready qualities of both the inside and outside of the homes. They are pristine, brand new and oh-so inviting. Invest in renderings, video and photography and then start promoting them to showcase your homes! Contact us today at info@thebdx.com if you are ready to invest in the big picture.