By BDX Guest Blogger, Carol Morgan, mRELEVANCE

I’ve got a challenge for you: show off your new home or community in six seconds or less. Sound difficult? Even though it might be a little tricky, it does force you to get creative, which is exactly why Vine, a video sharing app from Twitter, has become so popular with users and brands alike.

Videos on Vine are limited to six seconds; however, they play in a continuous loop until the user scrolls down to watch the next video. For marketers, this makes Vine a great tool for entertaining current and potential customers, which can lead to increased brand awareness.

Here are a few ideas of how homebuilders can use Vine:

• Share videos of a home throughout the various stages of construction.
• Share a video with short clips from various rooms in the home.
• Show off a community by creating a video with clips of the location, amenities and streetscapes.
• Create a video showing the day in the life of an employee.
• Develop how to or educational videos.
• Promote a current incentive or contest.
• Showcase homeowners at a community event.

While these video ideas for showcasing your specific product and brand, you should also create additional “fun” videos related to the holidays, seasons or just for pure entertainment to give your viewers a reason to keep coming back to your profile.

You can even put your followers to the test by asking them to come up with a creative video for you!

Ready to get creative with Vine video sharing ? Contact Marketing RELEVANCE.