We’re excited to announced that our website promoting new home advantages, StartFreshBuyNew.com was the runner-up in the Real Estate Category for the 18th Annual Webby Awards.
What is a Webby?
The Webby Awards are the leading international awards honoring excellence on the Internet. Established in 1996 during the Web’s infancy, The Webbys are presented by the International Academy of Digital Arts and Sciences (IADAS) — a 1,000+ member judging body that includes Executive Members comprised of leading Web experts, business figures, luminaries, visionaries and creative celebrities, and Associate Members who are former Webby Award Winners and Nominees and other Internet professionals. Over 12,000 websites were submitted for a Webby Award from over 60 countries.
Background of the Start Fresh. Buy New. website
In an effort to promote new construction and educate consumers of the many advantages of buying a new home over a used home, the StartFreshBuyNew.com website and national campaign launched in 2013. The goal of the website is to increase exposure for new homes in the general real estate marketplace and increase awareness of four key new home advantages: Low Cost of Ownership, Quality Construction, Design, and Energy Efficiency. To accomplish this, the site uses a combination of infographics, videos, image galleries, and interactive tools. The site engaged over 1.5 million home shoppers in 2013; the significant traffic is fueled by an ambitious digital marketing campaign and online sweepstakes aimed specifically at current and soon-to-be home shoppers.
The website was developed by BDX sister company, EX2 Solutions. EX2 offers complete custom web and mobile app development that provides turnkey services such as enterprise level web design, development, project management, hosting, and information architecture.
For more information you can visit the site directly or email us for additional details about the campaign.