By Thane Tennison, Advertising Manager, BDX
One of the greatest benefits of online advertising is the ability to track performance and make data driven decisions.  As a marketer these data points allow you to qualify performance, …

By Ryan Folgate, BDX Advertising Coordinator 
NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on …

By Jamie Lintner, Advertising Accounts Manager, BDX
In the advertising industry there are two main tiers or “dimensions” that quantify advertising campaign performance. The first is the most basic and simply measures engagement with your content.  …

By Thane Tennison, Advertising Manager, BDX
Last month the BDX network served over 2.8 million clicks. However, not all of those clicks were sent to an advertiser’s website. Many of those clicks were identified as Bots …

By Thane Tennison, Advertising Manager, BDX
You may have heard about the newly updated NewHomeSourceProfessional.com (NHS Pro).   The site has recently gone through a complete overhaul and looks great.  The new format, similar to the New Home …

By: Jamie Lintner, BDX Advertising Accounts Manager
We have all read the analysis about the low click-thru rates for Facebook advertising.  Webtrends in particular has documented a downward shift from an already low click thru rate …

In 2011 Facebook became the largest Ad Network of all publishers representing almost 1/3 of display inventory.  Historically, I’ve not been too thrilled with Facebook performance. It’s had a reputation for high bot traffic, low …

I’m not sure if you’ve seen it yet, but Realtor.com is launching a new redesign of the Search Result pages.  Currently the site is only in beta with plans for a full launch later this …

Banner Ad Retargeting –  it’s the hottest buzz word for online marketers and a growing trend amongst many players in the online space, but what exactly is it and how does it work?
Imagine spending your …

If you’ve done any type of online display advertising you’ve probably heard quite a bit about view thru and attribution beyond the click. TV, Radio, and billboards have all based their success on some level …