BDX University

BDX UniversityBDX hosts many free educational webinars to keep our builders up-to-speed on the latest Digital Marketing trends. If you ever have any suggested topics, we would love to hear them at Info@theBDX.com.

Here are our upcoming events for June and July — we hope you can join us!

Digital Marketing 101 for Small Builders – What You Need to Know
Wednesday, June 24, 2015
11:00 AM – Noon CST

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With all of the digital marketing tools available for your business, you may be struggling with how to make sure that everything (and everyone!) is working together towards a common goal. During this session we will walk you through a digital marketing blue print for success from displaying your portfolio of work using the latest technology to understanding the marketing basics. You’ll leave this session better informed and ready to create a custom marketing plan for your business, improve your overall web presence and attract more home buyers.

Why Shopper Research Matters for Builders and How to Use It
Tuesday, June 30, 2015
11:00 AM – Noon CST

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It’s easy for busy marketing leaders to discount the importance of consumer research, by saving time using “internal research” or even personal preference and judgment as surrogates for unbiased feedback from actual home shoppers. However, research is essential to long-term success and differentiating your brand and business in an increasingly competitive landscape. In this webinar we’ll review the primary functions of shopper research and explore their practical relevancy and importance to homebuilders. With the right resources, research is a quick and affordable tool to chart a more effective strategy and improve the results of your company.

Email Marketing is Not Dead!
Tuesday, July 21, 2015
11:00 AM – Noon CST

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Email marketing is alive and well. In fact, in a recent study, 92% of home shoppers said that email was their preferred method for getting more information when visiting a builder’s website. But all emails aren’t created equal! Join our email expert Jon Odishoo for tips and best practices to make sure your email reaches your prospect’s inbox!

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.

#9: I will stay educated about the latest Digital Marketing trends

The online marketplace is one that is constantly evolving. Trends and best practices that were all the rage a couple of years ago are already outdated.  BDX University is one of many resources builders can use to stay current with the latest trends in digital marketing.  From webinars and case studies to whitepapers, infographics and live speaking events, we’ve got you covered.

We cover a broad variety of Digital Marketing topics each month: website best practices, lead follow up tips, advertising tracking and ROI to name a few.  We will soon be releasing our spring webinar calendar that includes a full sweep of  trends and best practices in digital marketing.

Book mark the BDX University page and the BDX Blog – And check back with us frequently!