BDX

This fall, BDX is taking a special in-depth look into Online Advertising and best practices.  If you’ve never attended one of our webinars before- you’re in for a treat! Each webinar in this series is presented by our very own Sr. Advertising Manager, Thane Tennison. He works with hundreds of builders across the country to deliver successful display advertising solutions. Thane is also no stranger to the BDX blog- check out some of his insights here.

Have the opportunity to ask questions and learn more about BDX’s advertising solutions and what it can do for your business. Take a look at the upcoming topics below and be sure to sign up to reserve your spot now!

Advertising on Social Networks – Target, Promote, and Boost                             SEPTEMBER 24th

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The most successful social media users aren’t just posting content on Facebook and Twitter. Most are capturing mind share by using the various advertising opportunities that are available on these social networks. This session will discuss these paid placements. What are your options? What type of ROI are other builders seeing? And where should you start?

Tracking Online Advertising Performance – Measurement and ROI                   OCTOBER 22nd

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If you’re like most builders, online advertising plays a key role in your marketing strategy. If you are investing your time and marketing budget on display advertising, this is a session you can’t afford to miss (literally!). During this webinar we will be talking about best practices for measuring online advertising performance: What metrics matter? What is a good Click-Through-Rate (CTR) for your ads?

Hyper-Retargeting – Taking Your Re-Marketing Strategy to A New Level          NOVEMBER 20th

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If you aren’t currently using re-targeting as a marketing strategy then you’ve likely experienced it first-hand when you are online. But retargeting is more than just capturing visitors who came to your website? What if you could retarget based on a specific piece of content they read or a specific home plan they viewed? Or even specific pages on third part sites like NewHomeSource.com? Join us for this webinar to learn more.

 

Interested in working with BDX? We have a full suite of research resources and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, contact BDX at Info@thebdx.com.

NewHomeSourceProfessional.com, the leading new home site specifically designed for real estate agents, just got a newsletter makeover. BDX recently rolled out a new and improved weekly New Home Source Professional newsletter to give agents better access to detailed new home community information and create more visibility for builders. Each newsletter is sent to agents who have signed up with NHSPro and monthly to our entire database of nearly 1 million agents. The newsletter is market specific and focuses on driving more click-thrus to to the New Home Source Professional website.

The newsletter’s 6 sections provide the highest value for agents, maximize lead actions, and drive the most click-thrus back to NHSpro.com. These sections include:

  • >> New Communities
  • >> Agent-Only Events
  • >> Promotions
  • >> Quick Move-Ins
  • >> Featured Communities
  • >> News (Twitter and News articles from NHSpro.com)

With added links to more information, agents will have access to the most up to date and accurate new home details for their market with just one click. Direct links to specific listings and community homepages on NewHomeSource.com will allow agents to dig into inventory details. The newsletter is also newly optimized for any mobile device or tablet.

In addition to many agent benefits, the newsletter will now allow BDX client builders to receive additional exposure in several sections of the email. Builders will have the chance to be in a spotlight section to highlight current promotions and “hot deals” for agents. BDX clients will also receive detailed reports of email open and click through rates and get priority status in the promotions and featured communities sections of the newsletter.

Not a BDX builder client? Contact us at info@thebdx.com to find out how to list your homes and have them featured to this exclusive real estate agent audience.

Are you an Agent? Sign up here to start receiving your inside guide to new homes in your area!

When you list with the BDX Network, we make it as easy as possible to enter and update your data. No matter what resources you have, we have an option that will work with your business. You can even start out with one approach and then migrate to another as your business evolves.

Things to consider when choosing your data upload method:

  • your back-end systems setup
  • frequency of updates
  • in house resources

BDX now offers four solutions to make the listing process as simple as possible:

  • Via BDXlive directly – for builders that do not have a system that houses all of their community and plan marketing information in an easy to export system and would like to manage their data directly via BDXlive, our robust content and data management application.
  •  XML file feed – for builders with multiple communities, BDX offers an industry standardized XML file format to send us data as often as daily.  This is for builders with IT capabilities and a system that houses their marketing data that is easily accessible from one place.
  • NEW! — EZ Upload – a middle ground for builders who don’t quite have the resources to do XML file feed but also want an “EZ” button to upload and maintain their community and plan data.  This option allows builders to send their data to the BDX via an easy to use excel file template.  There is even an export feature that allows builders to quickly export their data, update in the same excel file and then re-import back into the system – as easy as that!
  • NEW! — BDXtractor XML Screenscraper – for a builder who truly wants a hassle free XML process.  The “screenscraper” application is mapped to a builder’s key fields on their website pages.  The application then converts the data screen scraped into the BDX XML schema.  This process can be run as often as daily.

We make the data management and upload process as easy as possible. For more information about any of these data options, contact your account manager or email support@thebdx.com.

In order to connect with today’s home buyer, it is important to always keep your website and marketing materials up to date with the latest information and facts. But where do you find fresh and engaging content? Many builders are turning to our “Start Fresh. Buy New.” initiative and taking advantage of the campaign’s resources.

In case you haven’t heard, this year, BDX launched an initiative to promote new home advantages. The “Start Fresh. Buy New.” campaign is designed to educate and inspire home shoppers and encourage them to consider purchasing a new home (read more here). The campaign centers around the website: www.startfreshbuynew.com.

Including “Start Fresh. Buy New.” messages in your marketing can keep your buyers engaged and coming back for more. Here are some ways you can use “Start Fresh. Buy New.” in your next marketing campaign:

  • Include a new home statistic in your weekly/monthly newsletters. The “Start Fresh. Buy New.” site is packed with useful information, so you will have plenty to choose from!
  • Feature a link to the “Start Fresh. Buy New.” site on your homepage—it will not only drive the benefits of a new home, but also shows your commitment to your buyers to arm them with the most powerful information. Logos and other graphic elements are available in the Builder Toolkit that is available to all BDX clients from within our BDXLive client portal.
  • Connect with “Start Fresh. Buy New.” through your social media, and comment too! “Start Fresh. Buy New.” is an active participant in the social scene and frequently posts compelling content for you to share with your own followers. Click here for our facebook page to get started.
  • Download the “Start Fresh. Buy New.” videos via the BDX client Builder Toolkit and have them playing on a loop in your model home lobby. The videos are informative, humorous and most of all eye opening as they act as a great ice breaker for dialogue.
  • Implement a scavenger hunt game through your social media with incentives—featuring questions involving the real cost of a “used” home versus a new one; and have them search the “Start Fresh. Buy New.” site for the answers!

Nothing makes us happier than seeing these positive new home messages spread throughout your newsletters, websites and sales centers. How are you leveraging “Start Fresh. Buy New.”? Email us and let us know how you are using the Start Fresh. Buy New. campaign in your marketing — we can’t wait to hear from you.

If you are a builder and want to get involved in the campaign, your best resource is our Builder Toolkit created exclusively for BDX clients to leverage the campaign marketing resources and research. This toolkit can be found within BDXLive, our client portal. If you’re not a BDX client and are interested in finding out how we can help your business succeed, email us to learn more.

At BDX, we are always looking for new ways to connect with home buyers and show off our builders’ design talents and communities. That’s why NewHomeSource.com has recently launched a new email marketing campaign to help inspire subscribers to begin the search for their dream home.

Each week, we select a “Home of the Week” from active communities listed on NewHomeSource. Why “Home of the Week”? When we recently surveyed visitors to NewHomeSource.com about the type of new home content they would like to read, this idea was a clear winner!  The “Home of the Week” email is being promoted on every page in the New Home Source Resource Center, with the subscription list growing each day!

In order to deliver the richest content to subscribers, the weekly email is designed around three components. First, we include a spectacular photo of the featured home with a link to a detailed blog post about the community and plan.  Next, we provide a link to the specific plan’s listing on NewHomeSource.com so the reader can immediately start their new home search. And lastly, we include tid-bits from our “Start Fresh. Buy New.” campaign to highlight new home advantages. What more can you ask for?

We know there are builders off all different sizes across the nation, so we vary the price point of the featured homes each week. Remember, we’re seeking truly exceptional homes, designs and photos in order to create inspiring content that represents new homes at their best.

This week’s email highlights Ryland Homes and their truly stunning Prescott Plan in Woodbury, Minnesota. Ryland Homes’ awe-inspiring renderings and community features earned it a spot in our “Home of The Week” feature. (Check out the featured home here.)

So how do we choose the next “Home of The Week”? If you think one of your homes has what it takes, be sure that your NewHomeSource.com listing is up to date with photos of exceptional quality.  Not only will it help you to be considered for the next email, but also will help drive engage traffic on your listing. If you would like to be considered for Home of the Week and put the spotlight on your homes, contact us today.