BDX

When you list your homes with BDX, you can rest assured knowing that your communities are going to be showcased on over 300 real estate websites with one simple marketing decision. We deliver results – in the form of over 80,000 leads per month to our builders. And the home buyer connections don’t stop there – we also deliver website click-thrus, walk-in traffic, social shares, phone calls and more. Our average builder sees a 3X return on their BDX investment just through these trackable actions alone!

Our flagship new home websites, NewHomeSource.com and MoveNewHomes.com, are also attracting more attention than ever. These sites are receiving over 1.4 million visits a month and home buyer leads from the sites have grown over 32% year over year.  Potential home buyers who fill out lead forms on these sites are also highly qualified – 1 out of 3 will buy a home within a year and 1 in 4 will visit a new home community within a week.

Some of this success can be attributed to BHI’s recent “Start Fresh. Buy New.” marketing initiative. This campaign, centered around the website, www.StartFreshBuyNew.com, helps educate buyers about the benefits of buying a new home and then directs them to our sites to begin their search for their dream home. (Click here for more information on the campaign’s recent success)

Are you missing out on leads and home buyer interest? Do you want to find out how to list your homes with BDX? Contact us at info@thebdx.com to get started today.

Check back next week for another update on “What’s New At BDX”.

 

BDX Signs State-wide Partnership with Home Builders Association of Utah To Bring Free New Home Listings, Educational Programs, and More To Building Association Members

May 10, 2013 – Salt Lake City, UT – Builders Digital Experience (BDX), leading provider of digital marketing solutions for builders, announced today that they have signed a state-wide partnership agreement with the Home Builders Association of Utah. BDX will work with the organization to create a listings website for home buyers to search for new homes across the state.  All Association builder members can list their homes for free on the new site which will be launching in the next two months. BDX will also help educate members on a variety of digital marketing topic through in-person road shows, webinars and articles.

“We are pleased to announce our partnership with BDX on what will be a great program for our builders. With 90% of consumers starting their new home search online, this is a great opportunity for a builder to expand their reach to consumers looking for homes in the state of Utah,” said Jason Peterson, president, Home Builders Association of Utah. “We believe that this will be a great benefit to the builder members of the Home Builders Association of Utah and encourage all builders to get involved with the BDX program — the more builders that take advantage of this resource, the greater impact we will have on the market.”

BDX currently brings a similar program to over 45 home building associations across the country on a local scale. This is the first state-wide association deal for the company. BDX will bring member benefits to the following local Utah associations as part of the partnership: Bear Lake, Cache Valley, Iron County, Northern Wasatch, Park City, Salt Lake, Southern Utah, and Utah Valley.

“Our HBA program is directly aligned with our mission to help builders sell more homes and we are looking forward to taking a program that we’ve built over the past 10 years to a new level with this partnership,” said Tim Costello, chief executive officer, BDX. “Recent research we conducted shows that 20% of home buyers go into the buying process with a preference for new homes. We are excited to work with the Builders Association of Utah to connect these home buyers with a Utah builder.”

The state-wide new home search site will be built on the NewHomeSource.com platform and create a complete digital experience for homebuyers. Builders will be able to include videos, an array of interior and exterior images, and enhanced floor plans. The site will allow homebuyers and builders to connect in a variety of ways: leads, click-throughs, driving directions, phone reveals, social media shares, and more.

Builders who are interested in signing up for a free listing on the site should visit www.builderhomesite.com/listings/hbas  or contact John Zolty at JZolty@thebdx.com for additional information about BDX online marketing solutions.

About BDX

Builder’s Digital Experience, LLC (BDX) from Builder Homesite, Inc. and Move, Inc. (NASDAQ:MOVE) was founded in October 2009 to combine the industry’s leading new home resources under one roof and offer builders innovative online marketing options, streamlined customer service and support, and greater value. Capitalizing on over 12 years of building industry experience, BDX includes the top two new home websites, NewHomeSource from Builder Homesite and Move New Homes. Additional services include video production, rich media rendering, mobile search, custom website production, connections to real estate professionals, and more. Together these online and interactive resources help builders create a true digital experience for their buyers. For more information, visit www.thebdx.com.

By Builders Digital Experience

The internet has become the first place to stop when starting research for a new purchase, especially when shopping for a new home.  As you may know, 9 out of 10 home buyers will begin the search for their next home online; making a builder’s website as important as their model home.  You wouldn’t want to miss out on a potential lead or client just because they didn’t think your site was engaging enough, right?  With the home building market looking up, the competition is tough and you must stand out in the crowd.  Here are four categories you should consider to ensure your website is attractive to buyers:

Design – Is your site attention grabbing?  Your website is often the first impression a buyer will have with your company, so make sure it properly reflects your brand.  The site should be well organized, free of clutter, appealing to prospective customers and easy to understand.

Layout – Think about how you want your information organized and compare that to how it is currently set up.  Easy navigation is key to a good site.  You don’t want customers getting frustrated because they can’t find your floor plans or photo galleries.  Your company information, products and/or services should be visible and easy to understand.  Be sure to have links on each page to navigate from your home page to other important pages you want visitors to see.

Content – This is one of the most important categories as you should be constantly updating information to make sure it is current and accurate.  Posting new images and information on your homes and communities keeps potential buyers engaged and continues to drive traffic to your site.  Renderings and photos of the home, community and amenities allow buyers to imagine what it would be like to live there.

Website Speed – We live in a fast paced environment where people have little patience for delays and they expect the same for websites.  A potential buyer is not going to wait around for your content to load; more than likely they will get bored and move on to your competitor that may better meet their needs.  More and more people shop and browse the internet from their smartphones; not having a mobile presence could have a negative impact your business.  Consider our  website platform for tablet and mobile devices.

A good website is important to attract, engage and sell homes.  Differentiate yourself from the competition by using video, interactive floor plans and photography to bring your homes to life and create a welcoming visual sense of place for home buyers.  Our experienced team is ready to work with you to showcase your homes and communities.   For more information on the variety of products we offer, visit the BDX website.

To learn more about creating a visual sense of place for home buyers, register for BDX’s free webinar on April 10.

Before the holidays I reached out to my builders to discuss their year-end performance as well as other reports that BDX provides.  These conversations were so rewarding as I helped some builders take advantage of tools to improve the performance of their listings and generate more leads.

By making these contacts I realized how much I enjoy working with my clients and assisting each one with new ideas and best practices.  I am proud to serve my builders.  : )

Hope you have a great weekend, Jennifer

I love working with my builders because so many of them make me laugh. In the end, it’s really all about the people and helping them each day.

I also love being able to help our builders bring their marketing efforts to fruition and how much they appreciate us when they sell out a community. This seems to be happening more often these days and it’s fun to see all the new “Coming Soon” banners for their next projects. A great sign for our industry!

Happy Valentines Day, Lori