BDX

Getting new shoes is nice.  Getting a new baseball glove is even more exciting.  Cars are cool, too.  But, to me and millions of other Americans, building a home is the dream of dreams.

It sounds corny, but knowing that I am part of this process is actually one of the most inspiring things about my job. You make these dreams happen.  And even in small ways, I get to help my builders be successful.  For this, I am thankful.

Together, with our strong partnership, we are able to make dreams come true.

Have a great week, Brandon

 

There is never a dull moment working with our builders at BDX. Each day presents new challenges and opportunities. I think it is this variety that makes me love my job and my builders even more.

I really enjoy showing my builders how much control they have over their listings success. It’s amazing what a difference great images or embedding a video can make!

In turn, my builders have helped me learn so much about the home building industry — a huge Win-Win situation.

Have a great week, Crystal

Since this is Valentine’s week, we thought it would be fun to share some of the many reasons we love our builders.

We work with thousands of builders across the country and our account management team is an important part of these builder relationships. We talk to builders every day to help improve online performance, educate about new digital marketing best practices and walk through technical implementation steps. It is never a dull moment and it is these conversations that inspire and motivate us to improve the process and the BDX experience for our builders.

Each day this week we will post a different story from a BDX account manager highlighting an interesting story or an example of why they love working with our builders.  I hope you enjoy these experiences from the team! If you have any questions or would like to share your own BDX story, I encourage you to reach out to me — I would LOVE to hear from you!

Alpana Arora, Sr. Director, Client Experience and Operations

By: Jamie Lintner, BDX Advertising Accounts Manager

We have all read the analysis about the low click-thru rates for Facebook advertising.  Webtrends in particular has documented a downward shift from an already low click thru rate (CTR) over a span of three years, from a .063% in 2009 to a .041% average in 2011. This is half of the comScore recognized click thru average for all online display advertising — .10%. But what would the data look like if we were to measure the CTR of display ads against a previously engaged individual who already has some level of trust with a brand?

  In Q4 of 2012, Facebook launched a new Ad exchange that allows for advertisers to bid for placement in a real-time fashion. In order to avoid the historically low performance that Facebook has shown, we at the BDX have taken the exchange one step further and are now offering builders the opportunity to retarget visitors to their website and run banners with specific messages for those visitors. Similar to our BeBack program, we will cookie a builder’s site but will then retarget them only against the Facebook platform. These resulting ads fall within the same positions as a direct buy, with the same dimensions and specs and at the same cost, but they produce click thru and conversion rates that trump those of a non-retargeting campaign.  For example, in January, we ran our own internal campaigns and discovered that the CTR is roughly nine times the average of Facebook’s overall average with an incredible lift in backend conversions.

Not only that, but the results are just as strong when compared to traditional retargeting efforts. Here at the BDX we manage our own internal retargeting campaigns across 50 unique markets as well as unique BeBack retargeting campaigns for around 100 home builders. Without fail, a retargeted user is 10-15 times more likely to convert on the backend than one with no knowledge of the brand. Facebook ramps that up to another level. A user who has been on a particular site and has actively engaged with it is roughly 30% more likely to convert through the Facebook exchange than a typical retargeted user. While we were previously content with our cost/lead for retargeting, Facebook has provided a robust channel where we receive incremental traffic at a higher conversion rate. These numbers are hard to ignore.

Moving forward, as an added perk for BeBack advertisers we are now offering an additional campaign across only the Facebook exchange in order to improve backend lead conversion and drive clicks across a previously un-utilized platform. For additional information on how to set this up, please contact info@thebdx.com for additional details.

Building Industry’s Leading Media Company and Largest Digital Marketing Provider Combine Resources To Help Builders Increase New Home Sales and Improve Operations

Hanley Wood, LLC, and Builder Homesite, Inc. (BHI) today announced that they have formed a partnership to work together on a variety of technology, marketing, and data initiatives. The companies will collaborate to upgrade Hanley Wood’s NewHomeListings.com website, expand opportunities for industry research, and create joint builder education programs.

“Both Hanley Wood and Builder Homesite share a common mission to work with home builders to help them sell new homes and improve efficiency. This partnership is a natural fit that will create lasting value for builders,” said Melissa Morman, VP Client Experience, BHI.

“This new collaboration is an exciting development not just for our companies, but also the industry that we serve. We are looking forward to working together on these joint initiatives,” said Andy Reid, President of eMedia and Market Intelligence, Hanley Wood.

As part of the new collaboration, Hanley Wood’s new home website, NewHomeListings.com will now be managed by BHI affiliate, Builders Digital Experience (BDX). NewHomeListings.com will be powered by BDX’s leading new home listing platform – the same powerful new home search engine that is behind NewHomeSource and Move New Homes, the #1 and #2 new home websites. Builders who list on NewHomeListings.com will soon enjoy upgraded functionality and design and be able to manage their data and access reporting through BDX’s exclusive builder portal, BDXLive. In addition, builders who list their communities with BDX will now also have their homes distributed to the updated NewHomeListings.com website as part of their BDX bundle.

Click here to read the full press release.