BDX

Did you know that including hot homes for your communities can increase your leads by 17%?

Maybe you already know you should be adding Hot Homes for all of your communities, but you’re running short on ideas. I mean, how many ways can you say “fantastic” or “special”, right? Maybe you’re struggling for ways to promote a home plan as “hot”. Or what can you say about a spec other than that it’s “gorgeous” or “ready to move in”?

New Home Source, Move New Homes and our distribution partners bring in the prospects, but what can you say that will motivate them to take action? … To make that leap from viewing results, to clicking on your listing–to asking for more information?

The key is to communicate scarcity or exclusivity – or better yet, both. You want your prospect to feel like they’ve found your home or community just in time and need to act fast; or to know that your product is their only choice to receive the promoted exclusive benefits.

To get your creative juices flowing, take a look at these example Hot Homes listings:

Got Specs?

  • Best lot, same price. Hurry, this just-finished Clark plan is on a giant corner lot
  • Lovely, mature trees grace this just-built home in Ranchland Villas
  • Just Reduced to sell fast! This home won’t last long at this price. Come talk to us about this home and two other just-finished inventory homes with special pricing

Plan Homes?

  • See the jaw-dropping pictures of this plan. Shows like a model…because it is! Come tour our exquisitely decorated model home today.
  • Exclusive alcoves and architectural features. This plan features unique details not usually found at this price
  • The Geneva, Lowest cost per square foot offered in Sunset Estates. Terrific value for a ton of family living space.

Lots?

  • Only one more Golf lot! And this plan has just the right patio setup to take in the view
  • Closing Out! This is the last, Eklund to be built in Copper Junction. 3-car garage for your boat, RV, or workshop!

So get started today! As always, if you need help or training, we’re an email away at support@thebdx.com.

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Paul Gruber, Senior Product Manager, leads product planning and development for BDX’s Consumer Products and Websites including www.NewHomeSource.com and Move New Homes

Using banner advertising in conjunction with your BDX Listings is proven to increase the number of leads you receive by up to 40%. But not all ads are created equal. These companies have implemented strategies designed to draw in the consumer and encourage action. Choosing just 10 banner ads to highlight wasn’t easy — there are a lot of good examples to choose from. But these companies really caught our eye for their innovative uses. Here is the BDX Top 10 Banner Ad Creative List

BDX now gives builders access to 9 of the top 10 general real estate websites

Austin, TX – September 2, 2010 – Builders Digital Experience (BDX), leading provider of digital marketing resources for builders, announced today a recently signed distribution agreement with HotPads.com, a map-based housing search engine and listing service. As a result of this agreement, builders who list their communities with BDX will now have their homes included on HotPads.com at no additional charge and expanded distribution to the site’s two-million monthly visitors[1].

“We are excited to partner with HotPads.com as their preferred provider of new home listings for their dynamic site,” said Tim Costello. “It is our deep relationships with companies like HotPads that allow us to deliver greater online marketing value to our builders and give them the confidence in knowing that when they list their homes with BDX, they have the Internet covered.”

HotPads.com joins the extensive BDX network of leading websites – a network that reaches over 40 million potential new home buyers2 each month. With just a single listing with BDX, builders are not only gaining exposure on NewHomeSource and Move New Homes, the #1 and #2 new home listing sites in the nation, but also hundreds of other leading real estate, new home, general news, newspaper and social network websites.

“HotPads constantly strives to provide our housing shoppers access to high quality housing listing information,” says Douglas Pope, co-founder of HotPads.com.  “Partnering with BDX allows HotPads to bring our housing shoppers together with new home developers giving them more housing options and a better search experience.”

The award-winning HotPads.com is known across the industry for its innovative mapping technologies. The site features over 3.5 million homes for sale and empowers visitors to search for their next home by location.

For more information about listing new home communities across the Internet with BDX, builders can visit www.thebdx.com or email info@thebdx.com.

[1]SOURCE: Hotpads.com

Consumers visiting HomeFinder.com and newspaper sites in the HomeFinder.com Network can now search the largest collection of new homes provided by NewHomeSource.com

Chicago, IL – May 19, 2010 – HomeFinder.com and Builders Digital Experience (BDX) today announced that they are expanding their existing partnership to bring together one of the fastest growing real estate sites and the largest database of new construction data, to become a new home listings powerhouse. Now consumers who visit HomeFinder.com or one of the newspaper Web sites in their robust Network, including LATimes.com, AZCentral.com, ChicagoTribune.com and MiamiHerald.com, will have access to comprehensive information about new homes and communities from NewHomeSource.com.

“With this newly expanded partnership, everyone wins,” said Tim Costello, CEO of BDX. “Not only will consumers who search for real estate on HomeFinder.com have more choices than ever, but this expanded relationship also gives our builders even more opportunities to reach home buyers locally and nationally through HomeFinder.com’s unparalleled Network and reach.”

NewHomeSource.com is the #1 new home listing Web site built by leaders in the building industry, helping builders market their new homes online for more than a decade. As an effective media partner and trusted consumer resource where homes and people find each other and connect with a real estate professional, HomeFinder.com offers over 3.5 million homes for sale and online listing enhancement solutions to more than 20,000 agent, broker and builder advertisers.

“BDX and NewHomeSource.com has always been a great partner for us and we’re thrilled to expand our relationship,” said Tim Fagan, CEO of HomeFinder.com. “We’re proud of our long history of commitment to delivering new home listings to home buyers and sellers and effective, trackable solutions to our builder customers. Builder and new home data has always been a part of the HomeFinder.com strategy, and we look forward to generating qualified phone calls and emails to BDX’s consortium of builders.”

Builders who list their communities on NewHomeSoure.com will automatically have their home and community details included on HomeFinder.com and across the 130+ newspaper real estate sites that are part of the HomeFinder.com Network. Builders can also enhance their listings on HomeFinder.com to include features such as priority placement, premier branding, trackable toll-free number and on demand ROI reporting.

“We have worked with Builder Homesite for years to market our new homes and we’re excited that through the newly formed BDX and this expanded partnership with HomeFinder.com, we will now be able to provide our home and community information once to reach more consumers and enhance our exposure across the HomeFinder.com Network,” said Kira McCarron, Chief Marketing Officer of Toll Brothers, Inc.

ABOUT HOMEFINDER.COM

HomeFinder.com is one of the most trusted Web sites for consumers to search for a home and connect with a real estate professional. Distinguished by its inventory of comprehensive property listings and rich content, HomeFinder.com provides more than 3.5 million listings with customized searches and multiple options to view and manage results. HomeFinder.com also provides simpler, more valuable online advertising solutions for agents, brokers and builders, combining the brand power of more than 130 local newspaper Web sites with exposure on a national scope, in a platform that tracks every phone call, email and click a consumer makes. Owned jointly by three leading media companies, Gannett Co. Inc. (NYSE: GCI), The McClatchy Co. (NYSE: MNI) and Tribune Co., the HomeFinder.com Network includes The Arizona Republic, Chicago Tribune, The Miami Herald, Los Angeles Times and The Indianapolis Star.

ABOUT ABOUT BUILDERS DIGITAL EXPERIENCE

Builders Digital Experience, LLC (BDX) a joint venture from Move, Inc. and Builder Homesite, Inc. combines the industry’s leading new home resources, and offers new home builders innovative online marketing solutions, streamlined customer service and support, and greater value. BDX is based in Austin, Texas and operates, NewHomeSource.com from Builder Homesite, Inc., and the new home channel from Move.com. Additional services include mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and digital marketing products for real estate professionals. For more information, visit www.theBDX.com.

Through the extensive BDX network of websites, builders can list homes and communities once and be everywhere.

Austin, TX (April, 27 2010) – Builders Digital Experience (BDX), LLC, a joint venture of Move.com and Builder Homesite, Inc., today announced the addition of several real estate distribution partners for Move New Homes. Now, builders who list on Move New Homes will also automatically have their homes and communities included on Vast, Oodle, MySpace Classifieds, WalMart.com, Military.com, Facebook Marketplace, Local.com, Google Base/Maps, GreatSchools, and TheStreet. These sites join existing partners such as MSN and Comcast who are already part of Move New Homes distribution.

“We are constantly looking for ways to increase value for builders who list on the BDX network. When builders partner with BDX to market their homes and communities online they truly are able to list once and be everywhere,” said Tim Costello, CEO of BDX. “These new distribution partners are the latest in a long list of high quality web sites that are part of the BDX network – a network that reaches over 30 million potential new home buyers each month.”

At the heart of the BDX network are the #1 and #2 largest websites dedicated to new homes – NewHomeSource and Move New Homes. NewHomeSource from Builder Homesite was built for builders by leaders in the building industry and for nearly 10 years has been helping builders market their new homes online. Move New Homes is part of the Move network of real estate sites and recently upgraded the architecture and design of the site to improve the customer search experience. Now, both NewHomeSource and Move New Homes are powered by the BDX platform.

BDX is a builder’s one-stop-shop for digital resources. In addition to the top new home listing sites, BDX offers mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and digital marketing products for real estate professionals.

ABOUT BUILDERS DIGITAL EXPERIENCE

Builders Digital Experience, LLC (BDX) a joint venture from Move, Inc. and Builder Homesite, Inc. combines the industry’s leading new home resources, and offers new home builders innovative online marketing solutions, streamlined customer service and support, and greater value. BDX is based in Austin, Texas and operates, NewHomeSource.com from Builder Homesite, Inc., and the new home channel from Move.com. Additional services include mobile marketing capabilities, interactive floor plans, photo realistic renderings, video and rich media production, email creative and fulfillment services, and digital marketing products for real estate professionals. For more information, visit www.theBDX.com.