Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX
April 22, 2014 – 8:56 am | No Comment

Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction …

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Articles tagged with: Best Practices

Out of State Users 42% More Likely to Click a Geo-Targeted Ad
March 18, 2014 – 1:28 pm | No Comment
Out of State Users 42% More Likely to Click a Geo-Targeted Ad

By Jamie Lintner, BDX Advertising Manager 
IP Targeting vs. Geo Targeting. This war has been waged in the online space since the inception of banner advertising. On one hand you have the publishers who stand by …

New Year’s Marketing Resolution #10: I will improve my listing photos so I can be chosen as the NewHomeSource Home of the Day and/or Home of the Week.
January 17, 2014 – 3:17 pm | No Comment
New Year’s Marketing Resolution #10: I will improve my listing photos so I can be chosen as the NewHomeSource Home of the Day and/or Home of the Week.

Want to get off to a great start for 2014? For the past two weeks, we have posted marketing resolutions for the New Year.  We hope you have enjoyed these tips and use them throughout …

New Year’s Marketing Resolution #9: I will stay educated about the latest Digital Marketing trends
January 16, 2014 – 9:54 am | No Comment
New Year’s Marketing Resolution #9: I will stay educated about the latest Digital Marketing trends

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#9: I will stay educated about the latest …

New Year’s Marketing Resolution #6: I will publish our agent policy as well as upload promos and events
January 13, 2014 – 1:57 pm | No Comment
New Year’s Marketing Resolution #6: I will publish our agent policy as well as upload promos and events

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#6: I will publish our agent policy as …

New Year’s Marketing Resolution #5: I will upload a video with my listing
January 10, 2014 – 11:39 am | No Comment
New Year’s Marketing Resolution #5: I will upload a video with my listing

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#5: I will upload a video with my …

New Year’s Marketing Resolution #3: I will create, update and actually use an editorial calendar for my blog this year
January 8, 2014 – 3:06 pm | No Comment
New Year’s Marketing Resolution #3: I will create, update and actually use an editorial calendar for my blog this year

Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
#3: I will create, update and actually use …

101 Blog Post Ideas For Home Builders
December 6, 2013 – 10:12 am | No Comment
101 Blog Post Ideas For Home Builders

By Patricia Garcia, BDX Content Manager
Now that you’ve created a blog for your website and have been posting regularly, you’ve probably found that it’s getting … harder! Do you feel as though you’ve written all …

Power of the Returning User
November 4, 2013 – 11:55 am | No Comment
Power of the Returning User

By Jamie Lintner, BDX Advertising Manager
 We’ve known for a while about the importance of running a BeBack Retargeting campaign to help convert home shoppers into home buyers. The numbers show time and time again that …

The Challenge of Information Equilibrium
August 28, 2013 – 5:19 pm | No Comment
The Challenge of Information Equilibrium

From Mike Blake, The Blake Group
I met a potential home purchaser just inside my model home door.  We exchange pleasantries and I proceeded to walk and talk them through a model home demonstration.  I knew they …

BDX Community Listings are now on realtor.com®
August 19, 2013 – 1:30 pm | No Comment
BDX Community Listings are now on realtor.com®

In an exciting development for builders, agents and especially consumers who are pursuing the dream of home ownership, realtor.com®, the most engaging real estate website, is now featuring new home community listings from BDX. This …

The Latest Research Gives a Fresh Perspective on How to Market Your New Home
August 14, 2013 – 1:36 pm | No Comment
The Latest Research Gives a Fresh Perspective on How to Market Your New Home

By: Eleanor Bowman, Director of Marketing, BDX
What if you could get inside the minds of today’s home buyers and their real estate agents to better understand what motivates them, what inspires them, and what leads …

BDX to Sponsor the Jeff Shore Sales and Marketing Summit: ACCELERATE 2013. Bold Leadership. Maximum Market Share.
May 23, 2013 – 12:39 pm | No Comment
BDX to Sponsor the Jeff Shore Sales and Marketing Summit: ACCELERATE 2013. Bold Leadership. Maximum Market Share.

 

The market is back with a roar and market momentum has radically up-shifted in just about every market across the country. So, the question is, how do you excel while you simultaneously accelerate?
If you’re looking …

Building Good Relationships with Real Estate Agents in Your Area
April 18, 2013 – 3:26 pm | No Comment
Building Good Relationships with Real Estate Agents in Your Area

By Builders Digital Experience
84 percent of today’s home buyers contact a real estate agent when starting their home search and according to the National Association of Realtors, 63 percent of new home buyers are represented by …

Share Your Real Estate World Through Instagram
April 9, 2013 – 12:11 pm | No Comment
Share Your Real Estate World Through Instagram

By BDX Guest Blogger, Carol Morgan, mRELEVANCE
Instagram, the fast, fun app used to share photos with the world   has skyrocketed its way to the top of the social media food chain since launching in 2010. …

Be More Prospect Focused, Sell More Homes
March 21, 2013 – 2:37 pm | No Comment
Be More Prospect Focused, Sell More Homes

From Mike Blake, The Mike Blake Group
We know that nearly every home buyer is using the Internet in their buying process and in 2013, “best in class” builder organizations will attribute 25-30% of their net …

Lead Nurturing is More Important Than Ever for Home Builders
February 18, 2013 – 4:19 pm | No Comment
Lead Nurturing is More Important Than Ever for Home Builders

By Eleanor Bowman, Director of Marketing, BDX
BDX recently completed a study of over 1,000 potential home buyers and one of the most surprising data points was the timeframe for home purchase. Almost two-thirds of those …

Ask the Experts: Lead Follow-up — Best Practices For Builders
July 10, 2012 – 7:41 am | One Comment
Ask the Experts: Lead Follow-up — Best Practices For Builders

BDX recently asked 3 experts in the industry what builders should consider as they follow-up with home buyer leads. Thanks to Mike Lyon, Meredith Oliver and Mike Moore for your words of wisdom. If you’re …

How retargeting can amplify your current online marketing efforts
October 31, 2011 – 3:09 pm | No Comment
How retargeting can amplify your current online marketing efforts

How can a business accurately quantify the effect that their efforts have on consumer awareness? In most cases you simply hope that all of the dollars you spend on marketing and advertising show tangible effects …

Webinar: The 3 Keys to Successful Lead Management Featuring Mike Lyon
October 27, 2011 – 4:10 pm | No Comment
Webinar: The 3 Keys to Successful Lead Management Featuring Mike Lyon

When:
Tuesday, November 15, 2011
11:00 AM – 12:00 PM CST
Register Here.
“We get leads but they just don’t seem to be very good?” How many times have you heard that from your sales team? Low lead conversion …

BDX Dramatically Improves Performance For Homebuilders
October 14, 2011 – 10:40 am | No Comment
BDX Dramatically Improves Performance For Homebuilders

Taking advantage of new rich media and data features on NewHomeSource and Move New Homes websites leads to double-digit increases in performance for builders.
Austin, TX – October 12, 2011 – Builders Digital Experience (BDX), a …

Selling New Homes In An Over-Saturated Market
September 5, 2011 – 12:53 pm | No Comment
Selling New Homes In An Over-Saturated Market

Blog Post From Tim Costello: CEO, Builders Digital Experience
I was visiting Summit County, Colorado a few weeks ago. While it may not be Las Vegas or Riverside, CA, the market is in a slump none-the-less. …

5 Proven Ways To Improve The Performance of Your Listings
August 30, 2011 – 12:23 pm | No Comment
5 Proven Ways To Improve The Performance of Your Listings

Everyday we have discussions with builders about online marketing performance. From setting benchmarks to ongoing measurement, our experts can provide unique insight into a builder’s online marketing iniatives. One of the most common questions we receive is – What can I …

Hot Homes and Marketing Copy: Need Ideas?
August 29, 2011 – 2:07 pm | No Comment
Hot Homes and Marketing Copy: Need Ideas?

Did you know that including hot homes for your communities can increase your leads by 17%?
Maybe you already know you should be adding Hot Homes for all of your communities, but you’re running short on …

How many leads have you missed?
June 17, 2011 – 11:49 am | No Comment
How many leads have you missed?

Almost every day I receive a phone call from a potential home buyer looking for information on a new home they found while shopping on Realtor.com.
This morning it was a man looking for a home …

Are You Making The Most of Hot Homes E-blasts?
February 9, 2011 – 3:19 pm | No Comment
Are You Making The Most of Hot Homes E-blasts?

You may have noticed that the BDX has begun sending out our Hot Homes E-blast in select markets. We’ve seen requests regarding how to get a placement in our market-specific emails. As a result, I’m …

Target Canadian Real Estate Agents
November 9, 2010 – 5:00 pm | No Comment
Target Canadian Real Estate Agents

From the recent USA Today article about Canadians becoming the top out of state homebuyers in Arizona, to the article from The Real Deal about snowbirds from Canada flying down to South Florida to buy …

Above the Fold, Below the Fold: Which Ads Perform Better?
June 17, 2010 – 10:16 am | No Comment
Above the Fold, Below the Fold: Which Ads Perform Better?

Oftentimes, we receive request from builders wanting to advertise “above the fold” for their banner campaign only. The fold is what’s visible first when the web page loads before a user scrolls down for more …

The Science of the Art of Advertising
June 1, 2010 – 9:53 am | No Comment
The Science of the Art of Advertising

This is a great article from Adweek on the use and value of analytics to measure and evaluate campaign effectiveness. It’s poignant to show how analytics can be used to set benchmarks and measure against …