Case Study

Robertson Homes

Robertson Homes Case Study

Robertson Homes has continued to be a major force in both condominium and single-family home developments and has developed over 40 communities in southeastern Michigan – having received many awards over the years as a Michigan new home builder. Since 2012, BDX has been a pivotal part of their marketing strategy helping them become an even more successful builder throughout Michigan. When asked about what BDX means to Robertson Homes, Michelle Byron, Marketing Director stated that, “BDX has become a very valuable resource for Robertson Homes. Their websites and advertising programs provide us with great exposure to qualified prospects that value new.”

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If you have any questions on how we can make you our next success story, contact us at info@thebdx.com today!

As an award winning developer out of California, Adroit Development is known for their quality, sustainability and expertise.

Adroit Development- Inside
Being a new client to BDX, Adroit Development immediately saw the value and support that everyone here offers. BDX strives to become a valued asset to a builder’s marketing team and cares about their success.

As a developer or general contractor, Adroit Development is a building company that manages projects from design concept thru construction completion and close out. With over 60 years of combined real estate experience, Adroit Development is committed to creating desireable communities and quality homes. Adroit places great importance on utilizing green building technologies and has achieved a Platinum rating. When asked about what BDX means to Adroit Development, Jeanette Rose, Sales & Marketing Director stated that, “Pam O’Malley, our Sales Representative, has been a true mentor and partner acting as an extension of our marketing team. Pam’s passion and knowledge of new home sales is invaluable, as she has gone above and beyond to help launch our new development in Patterson. She took the time to learn about our short and long term goals, made excellent suggestions, and helped to put an immediate marketing plan into action that works within our budget.”

We love to hear that BDX doesn’t just provide builders with cutting-edge products, but also provides real strategy to help builders sell more new homes with webinars, whitepapers, research studies, and more.Adroit Development takes advantage of several BDX products. They currently utilize our renderings and listings services, as well as eFlyers to target thousands of agents in their market to get the word out about their new developments or properties.

To highlight a BDX product, Adroit came to us with the below rendering, looking to really energize their project for prospective buyers. Check out the before and after shots of their newest development using our Photo-Real Renderings below:

Before:

Adroit Development- Before

After:

Adroit Development- After
Adroit’s BDX Account Manager, Tamara Prucha is also there to provide unwavering support. “Tamara created our BDX listing and has been very helpful training me on how to make changes to enhance the content and improve upon our results. I have noticed that the leads have increased as a result of the suggestions she has given me. Tamara is quick to respond to my questions, and truly cares about our success” Jeanette raved.

Adroit Development plans on utilizing other BDX products as they grow and acquire new developments  throughout California. With BDX’s un-matched industry knowledge and know-how, Adroit Development is in good hands. If you’re interested in moving the dial, BDX has the research, marketing solutions and experience to help your business succeed.

Contact info@thebdx.com for more information. Click here to download our Case Study.

Homes by WestBay is making waves in the sunshine state as they currently market 10 communities throughout Tampa Bay; with more to come in 2014.

Like most builders, Janice Snow’s biggest challenge as a marketer is converting online leads into model home visits (sound familiar?) and delivering a strong ROI on her marketing plan. As our conversation progressed, it became clear that while BDX products certainly play an important role in her online marketing strategy, it is her “BDX team” that she values most.

“If I was going to give one piece of advice to another builder it would be to know who your key contacts are at BDX and leverage their expertise. I stay in touch with Chris, Crystal or Jamie and know I can count on them when I have a question.”
—Janice Snow, Marketing Manager, Homes by WestBay

“I look to BDX as an extension of my marketing team,” said Janice Snow, Market­ing Manager at Homes by WestBay. “If I was going to give one piece of advice to another builder it would be to know who your key contacts are at BDX and leverage their expertise. I stay in touch with Chris, Crystal or Jamie and know I can count on them when I have a question.”

To help drive interest in their communities and generate leads for their sales team, Homes by WestBay currently lists all of their communities on the BDX network of over 300 real estate sites including NewHomeSource.com, MoveNewHomes.com, and realtor.com®. They also run banner advertising across the BDX network to complement their online listings.

“I recently reached out for some advice on our banner advertising campaign,” Ms. Snow contin­ued. “BDX provided a different perspective on our copy and design and when we updated the creative for the campaign based on their advice, we saw click through rates improve.”

It is this kind of personal service that makes BDX’s solutions so valuable for builders. BDX offers free planning and consulting services for all builders to help educate and empower them about the latest marketing programs. If you’re interested in moving the dial, BDX has the research, marketing solutions and experience to help your business succeed.

“My goal is to have my clients look to me as a trust­ed partner and resource that they can count on,” said Chris McMillen, regional manager for BDX. “I love working with builders like Homes by WestBay who understand the value of digital marketing and are always trying to stay ahead of the curve and build on their success.”

Click to download a printable version of the case study here.