According to a study by the Online Publishers Association, 52 percent of people who watched an online video ad took action after viewing the ad — actions like visiting the advertiser’s website or searching online for more information.
Over the next two weeks, we will be showcasing different ideas to help you use video to sell more homes. On Friday we talked about Video Testimonials and today we’re focusing on TV commercials and TV shows. Broadcasting your message on TV creates additional opportunities for potential buyers to learn about your company.
Idea #6: TV Commercials and TV Shows
While video today doesn’t have to be high-end, sometimes you need to think big to make an impact. Today’s technology puts high-end, tv-quality video within your reach. Consider TV quality video:
- When you will be broadcasting your message beyond your website — either as a television commercial or at a large event
- If your content will be used alongside other commercial quality video — you want your style to blend with other videos that will be presented.
- When you want all the bells and whistles that come with high-end production — makeup artists, custom lighting, professional actors, and more.
- For long-term pieces that will become the cornerstone of your marketing efforts. Are you creating a video that will become the focus of your marketing efforts that you will be using across channels for the long-term. Then considering increasing your investment in video to incorporate some additional elements.
Here is an example of a TV-quality production video:
Having video is a must in the 21st century so make sure your company has a clear video strategy in place that works alongside your online, social, paid media, PR, and other marketing plans. Learn how BDX can help you create, high quality videos. Click here to check out our interactive brochure or email us today!