Events

Coming up October 24-25th, the 8th annual Southern Utah Building Industry Conference will take place in St. George, Utah.   The conference will help builders, contractors and industry professionals to improve their knowledge of the home building industry while learning about the latest trends in construction through educational sessions and showcases.  In just one day attendees have the opportunity to see 11 presenters in 18 different educational sessions with topics ranging from builder marketing to jobsite safety and code compliance to trends in the home buying process.  Not only will you gain insightful knowledge and networking opportunities with fellow industry professionals these sessions count towards continuing education credits.

Speaking at the event will be our very own BDX CEO, Tim Costello as well as BDX VP of Client Experience, Melissa Morman.  If you haven’t already signed up to see these two new home professionals speak, you will want to after hearing about some of their hot and forward thinking presentation topics! Tim and Melissa’s presentations will earn you up to 8 Utah contractor continuing education credits; and what could be better than doing so with the industry leaders of BDX? Check out Tim and Melissa’s presentations below:

Marketing to the New Green Buyer – Presented by Tim Costello, BDX, CEO 

 Oct. 25 9:30-11:15 am

The green consumer is changing: buyers are no longer just motivated by saving the environment; they also are going green to save money, show their patriotism, and improve their health.  In this session, Tim will discuss how you can connect with these green consumers and effectively market your green programs. What green features are most important to consumers? What green messages resonate with new home buyers? Come hear about the latest in green marketing research and how to leverage it to your benefit.

She-Conomy: What Women Want – Presented by Melissa Morman, BDX, VP of Client Experience

Oct. 25 12:55 pm-2:35 pm

We have always valued the importance of the woman in the home buying decision, but now it’s more important than ever to understand what a woman wants.  Today’s female buyer is very different than previous generations and we need to understand these differences and modify our marketing accordingly. If not, we run the risk of not appealing to the female buyer, or even worse, truly alienating her.  During this session Melissa will discuss: biological differences between men and women; personality differences and how that influences purchasing decisions; how women think/react/experience the world differently; what appeals to the female buyer, and what turns her off; best practices from the homebuilding industry and beyond; how female buyers approach ‘green’ differently than males.

Home Buyer Insights – Presented by Tim Costello, BDX, CEO

Oct. 25 2:50 pm-4:30 pm

As the housing market begins to recover, the new home industry continues to try and find innovative ways to gain market share over resale homes.  During this session Tim will reveal surprising research results that will shape your approach and messaging.  Tim will discuss: what home buyers are looking for in a new home and how you can use this information to position your homes; what new home messages resonate with buyers; and how changes to the home buying timeline will affect your marketing. Tim will also discuss the impact of our nationwide new home campaign titled “Start Fresh. Buy New.”

Looking to take a break from the education sessions and blow off some steam?  Sign up to play in the Utah HBA golf tournament at the SunRiver Golf Club in St. George on Thursday, October 24th!  The course is in an award-winning master planned community with beautiful views of the red rock hills.  Register today by contacting Shari Spencer at sherispencerhba@gmail.com.

For more information and to register for the Southern Utah Building Industry Conference, please visit www.BuildingConference.com.  We look forward to seeing you in Utah!

Interested in working with BDX to improve your online presence?  As a builder’s ultimate resource for digital marketing we also have a full suite of research and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, visit TheBDX.com or contact BDX at Info@theBDX.com.

When:
Tuesday, November 15, 2011
11:00 AM – 12:00 PM CST

Register Here.

“We get leads but they just don’t seem to be very good?” How many times have you heard that from your sales team? Low lead conversion is usually the symptom and not the actual problem.

Surveys have revealed that only about 3% of sales executives are following up appropriately with their online leads.

This essential hands-on workshop provides an easy-to-follow roadmap leading to a successful Lead Management Program that will help you attract and convert more prospects into qualified buyers and explode your sales goals.

Learning Outcomes:

  • The latest homebuyer statistics and shopping behaviors.
  • Learn about the online sales process.
  • Discover ways to engage leads quickly and effectively online.
  • Maximize your lead capture rate by setting appointments from your website.
  • Set appointments that convert 30% of the time.
  • Mike’s top tech tool that guarantees more sales.

Presented by Mike Lyon

Mike Lyon has “real world” knowledge and first-hand experience in the realm of online marketing and sales for homebuilders. He delivers his information from the trenches and draws from his diverse background in online advertising, digital design and internet sales.

With his energetic and entertaining speaking style, Mike has brought to life the topics of internet marketing, sales and technology at events across the country including the past 3 International Builders’ Show.

He is a highly sought after consultant and has contributed to the success of homebuilders and real estate companies all across the nation. He is the bestselling author of Browsers to Buyers: Proven Strategies for Selling New Homes Online and the recently released Social Media Guide for Real Estate

Learn more about Mike at www.doyouconvert.com or follow him on Twitter @mikelyon

At the 2011 Builders’ Show in Orlando, BDX was fortunate to participate in 6 different panel presentations. The sessions were lively, fun, and filled with great information. Now those presentations are available for you to download.

Many of you who attended the sessions have asked for copies of the presentations… and for those of you not at the show, this is a good opportunity to see what you missed.

Click here to access presentations on the following topics:

  • She-Conomy: What Women Want
  • Capturing Realtor Attention
  • Mobile Marketing
  • Online Advertising Success

We are working to make all presentations available… so check back as we keep updating this post.

The first day of the show went great – it was exciting to catch up with familiar faces and introduce new people to all that BDX has to offer. Here are the highlights:

She-Conomy: What Women Want Panel

To kick the show off, bright and early, BDX VP, Melissa Morman discussed the importance of the female audience along with fellow panelists Linda Herbert from Diversified Marketing and Communications and JoJo Liebeler from 2X4 productions. The session was a huge success! People were up early ready to learn and it’s exciting to see how many builders really understand the power of the female market and are looking for ways to better connect with this influential audience. And if you missed the presentation, don’t worry – such great feedback from the show we are planning a white paper on the topic so stay tuned!

The BDX Booth Opens for Business

Booth W4747 in the Next Build section was buzzing yesterday. Our consultants were giving builders Free online marketing check-ups throughout the day – basically walking them through a custom evaluation of their online marketing programs. These check-ups led to a lot of good discussions and builders walked away with actionable solutions. If you didn’t make it by the booth yesterday there’s still time for your free check-up – stop by and we’ll make it happen. Or email us at info@thebdx.com and we’ll set up a personal appointment.

The Nationals Awards Show

After a long day at the show what a better way to unwind then go to a party with the best of the best in the building industry. Each year, The Nationals is a fabulous event. Congratulations to all of the night’s winners – such a fun evening and so exciting to see such creative work.

Now we’re on to day two… be sure to visit booth W4747 or connect with us at one of our education sessions.