instagram

By BDX Guest Blogger, Carol Morgan, mRELEVANCE

Instagram, the fast, fun app used to share photos with the world   has skyrocketed its way to the top of the social media food chain since launching in 2010. With more than 90 million active users, 40 million photos posted per day and a recent format change to include web browsers, real estate agents need to be paying attention.

Now that Instagram photos and profiles are completely viewable from your desktop or laptop computer, it’s more important than ever for real estate professionals to start snapping away. The ability to view Instagram on web browsers equals easier accessibility, which also more than likely means you’ll see an increase in views on your Instagram page. Instead of having to rely on the app to share your photos to the appropriate social media profile, you’ll now be able to pull the photo’s specific URL, so that you can share it everywhere, including your blog. You’ll also be able to direct your clients to your online profile instead of having to make sure they have the app on their phone. A third crucial benefit is that you’ll have easier access to the photos you are tagged in, making it easier for you to share them with the world.

Next time you’re out and about with your buyers or sellers, use Instagram to snap a few photos of the home they love, the home they are selling and even them smiling as they sign the contract for their new place! Then, be sure to capitalize on these happy memories by sharing them everywhere you can.  The end result will not only be happy clients, but also a happier business.

If you’re ready to show off your creative side and need help getting started, contact Marketing RELEVANCE.

 

By BDX Guest Blogger, Carol Morgan, mRELEVANCE

Statistics have proven time and time again that home listings with photos sell faster than those without, which is why many homebuilders are rushing to sign up for new image-based social media sites such as Pinterest, Houzz and Instagram. And, with Instagram’s announcement of their newest feature, web profiles,  builders who aren’t utilizing this hot new tool should definitely add it to their to do list for 2013.

If you ‘re a little behind on the times as to what Instagram actually is, that’s okay. Now is the perfect time to catch up. Instagram is a free photo-editing and sharing app available on both Apple and Android devices. Users are able to snap a new photo or choose an existing photo, enhance it with editing tools and unique filters and then share it with the world. The app’s announcement of their new web profiles will only enhance the company’s strength because it will make it even easier for you to share your creations with more people.

So, how can homebuilders and agents use Instagram to help them sell their homes?

  • Give to new life to old photos by applying the app’s funky filters to them.
  • Snap photos at community events, throughout the building process, of new homeowners and of your homes and communities in general, then enhance and share them.
  • Run a contest. Ask people to take a photo of their favorite part of their home or your community and tag you in the caption to be entered to win a prize.
  • Share your Instagram photos through your other social media profiles.

Of course, promoting your Instagram presence will now be even easier thanks to the new web profiles. Make sure to include an Instagram social media button on your website, so that homeowners and buyers will know where to find you!

If you’re thinking of running an Instagram promotion or need help managing your social media presence, contact Marketing RELEVANCE.