Listings

With the average smartphone user spending nearly 677 minutes a month using mobile applications, it is clear how much we rely on them in our everyday lives. And with nearly 50 percent of new home shoppers considering new construction, now new homes are searchable right on the realtor.com® mobile application for both iOS and Android platforms.

RealtorAppScreenshotSteve Berkowitz, Move’s chief executive officer says “The addition of fresh and accurate new home listings on the realtor.com® mobile applications gives buyers the competitive edge to identify and buy their perfect new home.”

Realtor.com® app users now have access to an astonishing 60,000 new home plans from approximately 7,500 new home communities sourced from BDX right at their fingertips. When searching for listings, home buyers can filter results by “new homes only,” or view new home plans,which is identified by a new home plan badge found alongside resale listings on main search results pages within the application.

BDX’s Melissa Morman stated that “this is an important milestone for our builders as we continue to position new home communities in the general real estate marketplace.”realtor.com ad

“Technology, paired with accurate data, drives informed home-buying decisions. Having the right tools, such as access to new home plans on the realtor.com® mobile applications, is crucial to finding the right home,” Berkowitz said. “Buyers who take their search a step further and educate themselves about what’s going on in their local market can hone in on their ideal home more quickly and negotiate with confidence.”

For more information or to download the realtor.com® application, please visit www.realtor.com/mobile. To get your homes listed on realtor.com® and on the new mobile application contact info@thebdx.com today!

Want to get off to a great start for 2014? For the past two weeks, we have posted marketing resolutions for the New Year.  We hope you have enjoyed these tips and use them throughout the year.

#10: I will improve my listing photos so I can be chosen as the NewHomeSource Home of the Day and/or Home of the Week.

Let’s face it, we’ve all judged a book by its cover a time or two before. And, we’re not the only ones — that’s why it’s important for you to put your best foot forward in your listings — you’ll get more traffic and leads with listing photos that showcase your homes in the best way possible.

NewHomeSource Home of the Day

Another benefit to high-quality photos in your listings is the opportunity for one of your homes to be a NewHomeSource Home of the Day and a NewHomeSource Home of the Week. Every day, a superior home plan is posted on the NewHomeSource Facebook page to give fans a taste of some of the great homes offered by our builders — that’s the NHS Home of the Day. Each Home of the Day is selected from an active listing on NewHomeSource.com. Since we’ve started posting, the Homes of the Day have been liked by our fans more than 29,000 times and shared more than 4,000 times – that’s great exposure that leads to, well, leads.

One way for your homes to be considered for a Home of the Day or a Home of the Week is to include really great listing photos — we’re talking well-lit professionally photographed furnished models and include lots of them. What better way to help a buyer imagine living in the home than to include a picture of each room?

NewHomeSource Home of the Week

Which brings us to the Home of the Week: Each week, a home whose listing includes at least 8-12 truly exceptional photos of inspiring, fully furnished models is showcased in a slideshow on our New Home Guide on NewHomeSource. The Home of the Week is also featured in our weekly Home of the Week e-newsletter that reaches thousands of subscribers nationwide. Both the slideshow and the e-newsletter include a link to the builder’s listing. Better yet, this is free editorial content, so there’s no cost to builders for this exposure.

So, what are you waiting for? We look forward to featuring your home(s) — and showing NewHomeSource visitors just what new homes are all about.

When you list with the BDX Network, we make it as easy as possible to enter and update your data. No matter what resources you have, we have an option that will work with your business. You can even start out with one approach and then migrate to another as your business evolves.

Things to consider when choosing your data upload method:

  • your back-end systems setup
  • frequency of updates
  • in house resources

BDX now offers four solutions to make the listing process as simple as possible:

  • Via BDXlive directly – for builders that do not have a system that houses all of their community and plan marketing information in an easy to export system and would like to manage their data directly via BDXlive, our robust content and data management application.
  •  XML file feed – for builders with multiple communities, BDX offers an industry standardized XML file format to send us data as often as daily.  This is for builders with IT capabilities and a system that houses their marketing data that is easily accessible from one place.
  • NEW! — EZ Upload – a middle ground for builders who don’t quite have the resources to do XML file feed but also want an “EZ” button to upload and maintain their community and plan data.  This option allows builders to send their data to the BDX via an easy to use excel file template.  There is even an export feature that allows builders to quickly export their data, update in the same excel file and then re-import back into the system – as easy as that!
  • NEW! — BDXtractor XML Screenscraper – for a builder who truly wants a hassle free XML process.  The “screenscraper” application is mapped to a builder’s key fields on their website pages.  The application then converts the data screen scraped into the BDX XML schema.  This process can be run as often as daily.

We make the data management and upload process as easy as possible. For more information about any of these data options, contact your account manager or email support@thebdx.com.

When builders list their new homes and communities on BDX, they showcase their homes on the two largest new home websites — www.NewHomeSource.com and Move New Homes. As vital as these two leading portals are to marketing success, builders who use The BDX Listing Bundle also have their new homes and communities distributed to hundreds of other leading websites.

Why do over 300 leading websites display BDX new home listings?

BDX provides the world’s largest, richest and most complete feed of new home information to websites that want to offer a comprehensive New Home Channel as part of the real estate section of their website. The unequalled breadth and depth of BDX new home listings make NewHomeSource and Move New Homes the ideal partner for real estate, newspaper and other websites that seek a complete, turn-key source for new home listings to share with their site visitors.

So what does this mean for you, the builder?

It means that when you list your homes with BDX, you’re reaching over 40 million unique users each month. Trulia, Yahoo! Real Estate, Zillow and 140+ major newspapers are just a few of the over 300 websites that display BDX listings.

BDX Partner Websites Fall into Three Categories – Exclusive, Preferred and SmartFeed.™ Here’s How These Categories Compare:

Exclusive: More than 30 BDX Partner Sites receive new home listings exclusively from BDX. (Agents who sell both resale and new homes can also send listings to some of these partner sites, but no other aggregator of new home listings can.) Builders who want to ensure that all of their new homes and communities are displayed on our Exclusive Partner sites–which include Yahoo! Real Estate, AOL Real Estate, MSN, Move.com, Movoto and many other sites–do so via the BDX Listing Bundle.

Preferred: BDX invests in Preferred Listings on 15 sites including Trulia, CNNMoney, Oodle, Facebook, USA TODAY and more. BDX Listings rise to the top of search results on these sites. For example, BDX invests in Featured Listings on Trulia (and 14 other sites) at no additional cost to builders.  Your listing will display toward the top of search results, just by listing with BDX.

SmartFeed™: Every day, BDX sends a highly customized feed to many of our largest partner sites. First, we deeply analyze that partner site’s UI and navigation, to best display new home content within the overall structure of that site. Second, we lobby each partner site for greater prominence for new home listings and new home navigation in that site’s real estate section. Third, we extensively customize our feed to provide optimal display for your new home listings on these sites, thus maximizing your ROI.  Consumers will know it is your home, in your community.

 

The BDX List Once, Be Everywhere™ Listing Bundle Also Reaches More Than 1.1 Million Top Real Estate Agents Nationally.

Since the vast majority of home sales are assisted by a real estate agent, it’s also vital to provide these agents with the key information and encouragement they need to best share and promote new homes and communities with the homebuyers they assist—many of whom might otherwise buy a resale home.

As an integral part of The BDX Bundle, builders communicate vital information to top real estate professionals that includes: Spec and Quick Move-In Homes; Special Promotions/Incentives for Agents and the Buyers They Assist; Plans, Upgrades and Options; Community Amenities; Special Agent-Only Events, and much more.

With BDX, You’ve Got The Internet Covered.

Simply put, no one takes more care than BDX in distributing your vital new home info to millions of consumers and real estate agents.

  • Start with the two largest new home portals in the world.
  • Add more than 300 Partner websites that deliver more than 40 million unique users each month.
  • Maximize builder results and ROI via highly customized SmartFeeds™.
  • Provide 1.1 million top real estate agents with the vital info they need to best sell new homes.

That’s what the BDX Listing Bundle means to builders.