Happy Earth Day! Turn Over a New “Green Marketing Leaf” with BDX
April 22, 2014 – 8:56 am | No Comment

Happy Earth Day from everyone here at BDX! Today is an important day to raise awareness about environmentally-friendly home innovations; and it’s no secret that home buyers are going green. Nearly 35% of all construction …

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Articles tagged with: Marketing

The Challenge of Information Equilibrium
August 28, 2013 – 5:19 pm | No Comment
The Challenge of Information Equilibrium

From Mike Blake, The Blake Group
I met a potential home purchaser just inside my model home door.  We exchange pleasantries and I proceeded to walk and talk them through a model home demonstration.  I knew they …

The Age of Connectivity: Information For All
June 24, 2013 – 1:01 pm | No Comment
The Age of Connectivity: Information For All

From Mike Blake of The Mike Blake Group

I think we can all agree that the use of the Internet to access information has not only changed how we acquire and consume products, but also changed …

Early Data Proves Success of “Start Fresh. Buy New.” Campaign
June 4, 2013 – 12:00 pm | No Comment
Early Data Proves Success of “Start Fresh. Buy New.” Campaign

A first of its kind campaign in the home building industry, “Start Fresh. Buy New.” was launched in the spring of 2013 and already thousands of home shoppers each day are responding positively to the …

New Home Source Professional – The Map
April 24, 2013 – 10:31 am | No Comment
New Home Source Professional – The Map

By Ryan Folgate, BDX Advertising Coordinator 
NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on …

Need To Build Interest In Your Communities Even Before You Break Ground?
March 6, 2013 – 8:32 am | No Comment
Need To Build Interest In Your Communities Even Before You Break Ground?

By: Builders Digital Experience, creators of NewHomeSource.com
As you know the widespread adoption of technology and the internet are dramatically changing every aspect of people’s lives including how they shop for new homes.  Research shows that …

Lead Nurturing is More Important Than Ever for Home Builders
February 18, 2013 – 4:19 pm | No Comment
Lead Nurturing is More Important Than Ever for Home Builders

By Eleanor Bowman, Director of Marketing, BDX
BDX recently completed a study of over 1,000 potential home buyers and one of the most surprising data points was the timeframe for home purchase. Almost two-thirds of those …

Builder Vertical Ad Network
February 28, 2011 – 11:23 am | No Comment
Builder Vertical Ad Network

The Builder Vertical Ad Network is a new program developed by the BDX. Much like a builder can maximize their reach by listing on the BDX’s distribution sites the Builder Vertical Ad Network is a …

Black Friday For Builders? A Great 2011 Starts in December 2010
December 15, 2010 – 7:51 pm | No Comment
Black Friday For Builders? A Great 2011 Starts in December 2010

For the past few weeks I’ve seen many campaigns offering a sneak peak to their Black Friday specials. Black Friday is traditionally the start of the holiday shopping season signaling when retail stores profits for …

A HOW TO for Effective Email Marketing
May 11, 2010 – 10:05 am | No Comment
A HOW TO for Effective Email Marketing

Email marketing has emerged in recent years as one of the cheapest and most effective methods for businesses to reach their clients.
Nearly everyone has an email address, and for many it is their preferred method of communication. Getting a client …

Marketing Strategy for Your Display Campaign
February 21, 2010 – 10:09 am | No Comment
Marketing Strategy for Your Display Campaign

Display Advertising is a great medium for enhancing listings, driving traffic or raising awareness of upcoming promotions and special incentives. We’ve seen builders utilize all of these tactics with Display Advertising on NewHomeSource.
One strategy which …