melissa morman

With the average smartphone user spending nearly 677 minutes a month using mobile applications, it is clear how much we rely on them in our everyday lives. And with nearly 50 percent of new home shoppers considering new construction, now new homes are searchable right on the realtor.com® mobile application for both iOS and Android platforms.

RealtorAppScreenshotSteve Berkowitz, Move’s chief executive officer says “The addition of fresh and accurate new home listings on the realtor.com® mobile applications gives buyers the competitive edge to identify and buy their perfect new home.”

Realtor.com® app users now have access to an astonishing 60,000 new home plans from approximately 7,500 new home communities sourced from BDX right at their fingertips. When searching for listings, home buyers can filter results by “new homes only,” or view new home plans,which is identified by a new home plan badge found alongside resale listings on main search results pages within the application.

BDX’s Melissa Morman stated that “this is an important milestone for our builders as we continue to position new home communities in the general real estate marketplace.”realtor.com ad

“Technology, paired with accurate data, drives informed home-buying decisions. Having the right tools, such as access to new home plans on the realtor.com® mobile applications, is crucial to finding the right home,” Berkowitz said. “Buyers who take their search a step further and educate themselves about what’s going on in their local market can hone in on their ideal home more quickly and negotiate with confidence.”

For more information or to download the realtor.com® application, please visit www.realtor.com/mobile. To get your homes listed on realtor.com® and on the new mobile application contact info@thebdx.com today!

Last year, recognizing the need to promote the advantages of newly-built homes to home shoppers, BDX and our parent company, BHI, partnered up with one of Austin’s most prestigious advertising firms, GSD&M to create the “Start Fresh. Buy New.” campaign. This initiative was a first-of-its-kind marketing and promotional campaign illustrating the benefits of new home ownership.

Last year, the campaign generated over 1 million website visits, thousands of video views, millions of advertising impressions and earned media coverage in over 360 publications. And now, the campaign has taken the Gold at the building industry’s Nationals awards.

For over 30 years, the Nationals have been recognizing superior sales and marketing achievement in the home building industry. The Nationals is the largest awards program for our industry and BDX was proud to see that our “Start Fresh. Buy New.” initiative won a Gold Award for best marketing promotion/campaign by a supplier/associate.

The campaign includes numerous viral videos, witty digital advertisements, an interactive webpage as well as national and localized home buyer Intel Packets for builders — all helping promote the advantages of new homes. Click here to read more.

As  BDX’s own Melissa Morman stated during her award acceptance speech, “this really is a win for the entire building industry.”

 

 

Coming up October 24-25th, the 8th annual Southern Utah Building Industry Conference will take place in St. George, Utah.   The conference will help builders, contractors and industry professionals to improve their knowledge of the home building industry while learning about the latest trends in construction through educational sessions and showcases.  In just one day attendees have the opportunity to see 11 presenters in 18 different educational sessions with topics ranging from builder marketing to jobsite safety and code compliance to trends in the home buying process.  Not only will you gain insightful knowledge and networking opportunities with fellow industry professionals these sessions count towards continuing education credits.

Speaking at the event will be our very own BDX CEO, Tim Costello as well as BDX VP of Client Experience, Melissa Morman.  If you haven’t already signed up to see these two new home professionals speak, you will want to after hearing about some of their hot and forward thinking presentation topics! Tim and Melissa’s presentations will earn you up to 8 Utah contractor continuing education credits; and what could be better than doing so with the industry leaders of BDX? Check out Tim and Melissa’s presentations below:

Marketing to the New Green Buyer – Presented by Tim Costello, BDX, CEO 

 Oct. 25 9:30-11:15 am

The green consumer is changing: buyers are no longer just motivated by saving the environment; they also are going green to save money, show their patriotism, and improve their health.  In this session, Tim will discuss how you can connect with these green consumers and effectively market your green programs. What green features are most important to consumers? What green messages resonate with new home buyers? Come hear about the latest in green marketing research and how to leverage it to your benefit.

She-Conomy: What Women Want – Presented by Melissa Morman, BDX, VP of Client Experience

Oct. 25 12:55 pm-2:35 pm

We have always valued the importance of the woman in the home buying decision, but now it’s more important than ever to understand what a woman wants.  Today’s female buyer is very different than previous generations and we need to understand these differences and modify our marketing accordingly. If not, we run the risk of not appealing to the female buyer, or even worse, truly alienating her.  During this session Melissa will discuss: biological differences between men and women; personality differences and how that influences purchasing decisions; how women think/react/experience the world differently; what appeals to the female buyer, and what turns her off; best practices from the homebuilding industry and beyond; how female buyers approach ‘green’ differently than males.

Home Buyer Insights – Presented by Tim Costello, BDX, CEO

Oct. 25 2:50 pm-4:30 pm

As the housing market begins to recover, the new home industry continues to try and find innovative ways to gain market share over resale homes.  During this session Tim will reveal surprising research results that will shape your approach and messaging.  Tim will discuss: what home buyers are looking for in a new home and how you can use this information to position your homes; what new home messages resonate with buyers; and how changes to the home buying timeline will affect your marketing. Tim will also discuss the impact of our nationwide new home campaign titled “Start Fresh. Buy New.”

Looking to take a break from the education sessions and blow off some steam?  Sign up to play in the Utah HBA golf tournament at the SunRiver Golf Club in St. George on Thursday, October 24th!  The course is in an award-winning master planned community with beautiful views of the red rock hills.  Register today by contacting Shari Spencer at sherispencerhba@gmail.com.

For more information and to register for the Southern Utah Building Industry Conference, please visit www.BuildingConference.com.  We look forward to seeing you in Utah!

Interested in working with BDX to improve your online presence?  As a builder’s ultimate resource for digital marketing we also have a full suite of research and tools that are available for our clients and are happy to talk with you about how we can help shape your business. For more information, visit TheBDX.com or contact BDX at Info@theBDX.com.