Want to get off to a great start for 2014? Each day for the next two weeks, we will be posting a marketing resolution for the New Year.
Here’s #1 To Kick Things Off: Audit How Your Website Looks Across All Mobile Platforms and Devices
More than 20% of your prospects likely view your site using a tablet or mobile device. What kind of experience are you giving them? How many potential buyers are you losing because they can’t find what they want online?
This is something that we’ve probably all THOUGHT about doing — but maybe it seems too time consuming or complicated?
In fact, it only takes a few minutes to audit your site to see how it appears on different browsers and on various devices. Several browsers (including Chrome and Firefox) have plugins that make this easy, and for testing on different devices, there are free online tools that help with this as well. Here are a few that we have tried and like:
Mobile Emulator
ScreenFly
HubSpot’s Device Lab
So what if you’ve done the audit and don’t like what you see? Our Digital Marketing Consultants would love to talk to you about responsive design. This means that your website is designed to work across platforms and devices — it responds to the type of device the site visitor is using and displays accordingly. For more insight, just email us a info (at) thebdx.com — Happy New Year!