Move New Homes

The latest app from BDX allows users to search thousands of new homes, save favorites, and get driving directions and builder contact information directly on a mobile device


Austin, TX – May 10, 2012 – Builders Digital Experience, leading provider of digital marketing resources for builders, announced today the release of the Move New Homes mobile search application for iPhone, iPad or iPod Touch. The free mobile search application is now available in the iTunes app store and allows consumers to search thousands of new homes from hundreds of leading homebuilders.

“When a buyer wants to find information about new homes they are more likely than ever to turn to their smartphone,” said Tim Costello, CEO of BDX. “Today, whether they are on the road or just away from the computer, the new Move New Homes application puts it all in the palm of their hand: new home photos, descriptions, maps, videos, interactive tours and more.”

Move New Homes has a long history of connecting buyers with homebuilders and the website is a leading destination for online new home search. This application brings these new homes, new home builders, and new home communities all directly to consumers on their mobile device.

The Move New Home mobile App allows users to pinpoint new homes and communities in the area of their choice. Consumers can find homes through the application’s intuitive search features or use the interactive map. Users can also refine results by price and number of bedrooms, save favorites, and get builder contact information and driving directions quickly and easily.

Additional features of the Move New Homes mobile application allow users to:

  • Search using text or an interactive map
  • View new home plans and quick move-in inventory homes
  • View exterior, interior home images and floor plans
  • Map community location and find driving route via Google maps
  • Save your favorite homes and communities and display all on a single map
  • Tap-to-call or email a sales agent

Consumers can download the application for free from the iTunes app store or visit the Move New Homes website to search for new homes online.

Builders who are interested in listing their new homes on the Move New Homes website and iPhone application can visit www.thebdx.com for additional details.

Taking advantage of new rich media and data features on NewHomeSource and Move New Homes websites leads to double-digit increases in performance for builders.

Austin, TX – October 12, 2011 – Builders Digital Experience (BDX), a leading provider of digital marketing solutions for new home builders, today released the latest performance details for the company’s flagship websites, NewHomeSource and Move New Homes showing significant increases in leads and click-throughs for builders.

BDX recently launched new versions of NewHomeSource and Move New Homes, the #1 and #2 new home websites[i]. The new sites create a more useful and useable home shopping experience and feature a host of rich media upgrades including larger images and video galleries. The BDX sites also allow builders to highlight hot homes, promotions and spec homes for consumers. The company analyzed builder data across the two new sites and found that the builders who were taking advantage of the sites’ rich media and data features saw dramatic improvements in performance over those who didn’t utilize the enhancements.[ii]

[i] comScore 2011

[ii] Study based upon Newhomesource.com website and all communities published during the study look-back period of June and July 2011 . Performance statistics, by community, were correlated to counts (“completeness”) of certain data, such as descriptions, pictures, videos, promotional text and other data assets.  The findings represent the percentage gains in lead and click-through performance of those communities having the desired data or with the data present in larger quantities, versus those with lesser amounts or absent data.   BDX considers these results to be significant and representative of the average performance gains that could be achieved by those builders who currently have none or little of the data now, if such data was provided in the future.  As with any correlative study, there may be other unknown factors that account for the results seen; and BDX does not guarantee specific results for any builder.

 

Everyday we have discussions with builders about online marketing performance. From setting benchmarks to ongoing measurement, our experts can provide unique insight into a builder’s online marketing iniatives. One of the most common questions we receive is — What can I do to improve my performance? We always start the discussion with builder data — what elements are you including with your listings and what can you add to make them even better. We recently performed some analysis on builder data across the BDX network and below are some of our findings. Here are our top five ways to see a lift in your leads and click-thrus.

Download: Improving Performance Whitepaper

When builders list their new homes and communities on BDX, they showcase their homes on the two largest new home websites — www.NewHomeSource.com and Move New Homes. As vital as these two leading portals are to marketing success, builders who use The BDX Listing Bundle also have their new homes and communities distributed to hundreds of other leading websites.

Why do over 300 leading websites display BDX new home listings?

BDX provides the world’s largest, richest and most complete feed of new home information to websites that want to offer a comprehensive New Home Channel as part of the real estate section of their website. The unequalled breadth and depth of BDX new home listings make NewHomeSource and Move New Homes the ideal partner for real estate, newspaper and other websites that seek a complete, turn-key source for new home listings to share with their site visitors.

So what does this mean for you, the builder?

It means that when you list your homes with BDX, you’re reaching over 40 million unique users each month. Trulia, Yahoo! Real Estate, Zillow and 140+ major newspapers are just a few of the over 300 websites that display BDX listings.

BDX Partner Websites Fall into Three Categories – Exclusive, Preferred and SmartFeed.™ Here’s How These Categories Compare:

Exclusive: More than 30 BDX Partner Sites receive new home listings exclusively from BDX. (Agents who sell both resale and new homes can also send listings to some of these partner sites, but no other aggregator of new home listings can.) Builders who want to ensure that all of their new homes and communities are displayed on our Exclusive Partner sites–which include Yahoo! Real Estate, AOL Real Estate, MSN, Move.com, Movoto and many other sites–do so via the BDX Listing Bundle.

Preferred: BDX invests in Preferred Listings on 15 sites including Trulia, CNNMoney, Oodle, Facebook, USA TODAY and more. BDX Listings rise to the top of search results on these sites. For example, BDX invests in Featured Listings on Trulia (and 14 other sites) at no additional cost to builders.  Your listing will display toward the top of search results, just by listing with BDX.

SmartFeed™: Every day, BDX sends a highly customized feed to many of our largest partner sites. First, we deeply analyze that partner site’s UI and navigation, to best display new home content within the overall structure of that site. Second, we lobby each partner site for greater prominence for new home listings and new home navigation in that site’s real estate section. Third, we extensively customize our feed to provide optimal display for your new home listings on these sites, thus maximizing your ROI.  Consumers will know it is your home, in your community.

 

The BDX List Once, Be Everywhere™ Listing Bundle Also Reaches More Than 1.1 Million Top Real Estate Agents Nationally.

Since the vast majority of home sales are assisted by a real estate agent, it’s also vital to provide these agents with the key information and encouragement they need to best share and promote new homes and communities with the homebuyers they assist—many of whom might otherwise buy a resale home.

As an integral part of The BDX Bundle, builders communicate vital information to top real estate professionals that includes: Spec and Quick Move-In Homes; Special Promotions/Incentives for Agents and the Buyers They Assist; Plans, Upgrades and Options; Community Amenities; Special Agent-Only Events, and much more.

With BDX, You’ve Got The Internet Covered.

Simply put, no one takes more care than BDX in distributing your vital new home info to millions of consumers and real estate agents.

  • Start with the two largest new home portals in the world.
  • Add more than 300 Partner websites that deliver more than 40 million unique users each month.
  • Maximize builder results and ROI via highly customized SmartFeeds™.
  • Provide 1.1 million top real estate agents with the vital info they need to best sell new homes.

That’s what the BDX Listing Bundle means to builders.

Obie AwardThis week, BDX was proud to receive the Best Corporate Website OBIE award from the Greater Atlanta HBA. We received the award for for the recent changes we made to our Move New Homes (MNH) listing website. In addition to changing the look and the feel of the site this year, we’ve also added new functionality to increase the performance of the site and create a better user experience.

Whether a builder wants to promote special offers, feature a “hot home”,  showcase and library of photos, tout green features and products, the recent redesign of MNH has made it possible. New navigation functionality has also increased ease-of-use for consumers and has led to more leads for builders. And now builders have access to reporting tools that allow them to monitor the performance of their listings and make data-driven decisions as they plan upcoming programs.

BDX is proud to have our efforts recognized by such a great group of folks. The OBIE Awards program is presented by the Greater Atlanta HBA’s Sales and Marketing Council to honor excellence in building, remodeling, marketing and personal achievement in the homebuilding industry.  Want to find out who else won an OBIE? Check out the 2010 Interactive Winner’s Book for all the details.