New Home Source Professional

By Ryan Folgate, BDX Advertising Coordinator 

NewHomeSourceProfessional.com is the BDX website for real estate professionals to attain all the information they need to find data on new communities in their market. Data not often available on the MLS can be found on the site as well as the physical New Home Source Professional (NHS Pro) printed map. 

The map was designed to offer customers and clients of NHS Pro, as a physical supplement to the website. The map has the same inventory on a per market basis as the website. It contains school districts, tax and community information, builder contact information and pricing. All of these tools have been designed specifically for agents to meet the needs of their clients.

The NHS Pro Map is now offered in eight markets and printed twice a year. These markets include: Atlanta, Phoenix, Washington D.C, Dallas, Fort Worth, Houston, Austin and Tampa. By producing a single market map twice a year, NHS Pro provides the most reliable and up-to-date listing information. Think of it as a physical MLS that you can fit in your glove box.

In addition to the listings and community information, the NHS Pro Map gives builders, MLS’, home builders associations (HBA), and any organization involved in the new home process, an opportunity to advertise and promote their communities. Many builders run both print and digital ads on New Home Source to not only persuade the reader to purchase a product or service but to support a lifestyle change. Maybe that means buying a home that is Green and good for the environment. Maybe it means buying a home in a development with a good school and parks for your children. Either way, builders want to connect with the reader on an emotional basis. This encourages the consumer to see the product or service offered as allowing them to achieve that desired lifestyle change.

The map ad can be very beneficial and valuable for any company competing for market share. In markets that have many big national builders with big national budgets, advertising on the map gives local builders an affordable option to market themselves.  This also gives new builders, who have not established themselves in a market, an opportunity to promote their brand to a specific audience. Small and large companies alike can expect their messages to be delivered directly to the hands of their target client. BDX works closely with local MLS offices and HBA’s to ensure that these maps are positioned for the best possible reception.   

For more information on advertising to local agents and builders with New Home Source Professional, contact your local sales rep or email info@thebdx.com.

Ryan Folgate is the Advertising Coordinator for the Builders Digital Experience and manages both traditional and digital advertising for the BDX and affiliate channels.

 

By Thane Tennison, Advertising Manager, BDX

You may have heard about the newly updated NewHomeSourceProfessional.com (NHS Pro).   The site has recently gone through a complete overhaul and looks great.  The new format, similar to the New Home Source platform, allows builders to better showcase their homes and communicate offers to agents.

Agent outreach is a priority for the BDX in 2013 and a big priority for builders.  Agents represent the “repeat home buyer” and as the BDX expands its relationships with local MLS organizations we’ve seen an increase in traffic and ad impressions.

By advertising on NHS Pro builders have an opportunity to reach this typically “local” audience with unique and relevant advertising. Promoting an agent sales program or grand opening event can convert web traffic to foot traffic and provide measurable results. More importantly, builders are reaching active agents with buyers that need a home, which is a great advantage of subscribing to NHS Pro or one of our MLS partners.

For the past few days we’ve been testing ad performance for local builders and while volume is still building for some markets, we’re seeing consistent performance of a .20 click through rate (CTR).  Performance for individual campaigns ranged from a .44 to a .07 and a median performance of a .19 CTR.  I’m pleased to see that non-agent specific messages would perform so well and anticipate more targeted messagin to show stronger results.

The new NHS Pro allows BDX to clearly identify and isolate active local agents.  This means we can target agents with specific messages and by using re-targeting we can reach them on the sites they visit the most such as celebrity gossip or college football.

If you’ve done online advertising to reach local agents, I’d love to hear about it. Whether it’s Facebook or a pay per click campaign I am interested in the goal and results.  If you’d like to discuss marketing strategies to reach area realty professionals please contact us.

Thane Tennison is the Advertising Manager for the BDX and manages hundreds of home builder brands across a network of over a dozen real estate websites.

 

The leading new home search site for agents, NewHomeSourceProfessional.com, has an updated look and new features to allow agents to connect with builders and provide new home details to buyers.

Big changes have been happening with New Home Source Professional!  In an effort to continue to make the site a valuable tool for real estate agents who are searching for new homes for their clients, the entire site has received a face lift and as a builder, it is more important than ever to make sure your homes are represented!

“In many markets up to 80% of new homes are sold by real estate agents,” said Tim Costello, CEO, Builders Digital Experience. “New Home Source Professional provides the most up to date and comprehensive new home data all in one place. The new site is a valuable tool to connect agents and builders.”

Features of New Home Source Professional include:

  • The most comprehensive selection of new home information available online
  • An updated look making it easier to search for homes and connect directly with builders
  • Videos and additional home images to better showcase homes and communities
  • Agent tools to send detailed information directly to buyers
  • Ability to search agent and consumer promotions
  • Builders can receive detailed reporting on their listings along with agent inquiries

Agents should visit www.NewHomeSourceProfessional.com to sign up for free and unlock agent-only information and tools, as well as receive weekly updates via email. Builders who are interested in connecting with local agents and listing their homes on the site can email info@thebdx.com to learn more.