NewHomeSource

At BDX, we are always looking for new ways to connect with home buyers and show off our builders’ design talents and communities. That’s why NewHomeSource.com has recently launched a new email marketing campaign to help inspire subscribers to begin the search for their dream home.

Each week, we select a “Home of the Week” from active communities listed on NewHomeSource. Why “Home of the Week”? When we recently surveyed visitors to NewHomeSource.com about the type of new home content they would like to read, this idea was a clear winner!  The “Home of the Week” email is being promoted on every page in the New Home Source Resource Center, with the subscription list growing each day!

In order to deliver the richest content to subscribers, the weekly email is designed around three components. First, we include a spectacular photo of the featured home with a link to a detailed blog post about the community and plan.  Next, we provide a link to the specific plan’s listing on NewHomeSource.com so the reader can immediately start their new home search. And lastly, we include tid-bits from our “Start Fresh. Buy New.” campaign to highlight new home advantages. What more can you ask for?

We know there are builders off all different sizes across the nation, so we vary the price point of the featured homes each week. Remember, we’re seeking truly exceptional homes, designs and photos in order to create inspiring content that represents new homes at their best.

This week’s email highlights Ryland Homes and their truly stunning Prescott Plan in Woodbury, Minnesota. Ryland Homes’ awe-inspiring renderings and community features earned it a spot in our “Home of The Week” feature. (Check out the featured home here.)

So how do we choose the next “Home of The Week”? If you think one of your homes has what it takes, be sure that your NewHomeSource.com listing is up to date with photos of exceptional quality.  Not only will it help you to be considered for the next email, but also will help drive engage traffic on your listing. If you would like to be considered for Home of the Week and put the spotlight on your homes, contact us today.

When you list your homes with BDX, you can rest assured knowing that your communities are going to be showcased on over 300 real estate websites with one simple marketing decision. We deliver results – in the form of over 80,000 leads per month to our builders. And the home buyer connections don’t stop there – we also deliver website click-thrus, walk-in traffic, social shares, phone calls and more. Our average builder sees a 3X return on their BDX investment just through these trackable actions alone!

Our flagship new home websites, NewHomeSource.com and MoveNewHomes.com, are also attracting more attention than ever. These sites are receiving over 1.4 million visits a month and home buyer leads from the sites have grown over 32% year over year.  Potential home buyers who fill out lead forms on these sites are also highly qualified – 1 out of 3 will buy a home within a year and 1 in 4 will visit a new home community within a week.

Some of this success can be attributed to BHI’s recent “Start Fresh. Buy New.” marketing initiative. This campaign, centered around the website, www.StartFreshBuyNew.com, helps educate buyers about the benefits of buying a new home and then directs them to our sites to begin their search for their dream home. (Click here for more information on the campaign’s recent success)

Are you missing out on leads and home buyer interest? Do you want to find out how to list your homes with BDX? Contact us at info@thebdx.com to get started today.

Check back next week for another update on “What’s New At BDX”.

 

A first of its kind campaign in the home building industry, “Start Fresh. Buy New.” was launched in the spring of 2013 and already thousands of home shoppers each day are responding positively to the advertising and are engaging with the interactive website, StartFreshBuyNew.com. The campaign highlights the numerous advantages of buying a new construction vs. a “used” (i.e. existing) home. StartFreshBuyNew.com includes educational facts, useful features such as a Cost Savings Calculator as well as intriguing diagrams on how energy efficient appliances and features operate. BDX is promoting the site through over 37 million advertisement impressions each week and reaching nearly 50% of new home shoppers. With over 50,000 weekly visits to the “Start Fresh. Buy New.” website, potential home buyers are now equipped with the knowledge of what attributes really make a new home more desirable than a used one. (Click here for more background information about the new campaign.)

While the site is informative and has already been nominated for design awards, “Start Fresh. Buy New.” also boasts some impressive results which prove visitor interest in new homes. The campaign is driving over 10,000 visits per month to NewHomeSource.com, a site that connects new home buyers with builders. In fact, new home searchers who spend time on the “Start Fresh. Buy New.” site are converting to leads on NewHomeSource.com at a rate of 40% higher than the site’s average visitor. With research predicting the demand for new homes to grow to nearly 1.2 million each year, the market is clearly rebounding and will benefit from this focus on new home buyer education.

“Start Fresh. Buy New” has also connected with Pinterest users to drive awareness of the perks of owning a new home. Pinterest users had the opportunity to win a grand prize by creating a board of their favorite pins from NewHomeSource.com as well as answering a few trivia questions. With nearly 4,000 followers of NewHomeSource.com on Pinterest, the sweepstakes was a hit with over 2,300 Pinboards created to promote new homes. In fact, just last week the grand prize of $10,000 was awarded to a young mother in Chicago, Illinois. (See the “Start Fresh. Buy New.” Facebook page for more on the story.)

The “Start Fresh. Buy New.” Pinterest page isn’t the only social media site getting attention from buyers either. The campaign’s Facebook page and Twitter account have also grown into platforms for buyers to connect with builder professionals and other buyers to speak about their experiences with their own new homes. (Wanna get social with “Start Fresh. Buy New.”? Follow our Twitter account for daily new home buying tips and inspirational home designs.)

The campaign has also gained national coverage and attention from over 360 publications including spotlights in The New York Times, The Austin Business Journal, The Financial Times and Builder Online.

 So what’s next? Following the success of our previous study last summer, we are currently gearing up to start our annual Home Buyer Insight Study which is going to expand beyond our original 25 markets. This year we will add Portland, Sacramento, Salt Lake City, Indianapolis, Columbus and San Francisco to the study. So stay tuned! We will keep you posted on the results of this research and the progress of the campaign.

If you are a builder and want to get involved in the campaign, we have created a Builder Toolkit exclusively for BDX clients to leverage the campaign marketing resources and research. This toolkit can be found within BDXLive, our client portal. If you’re not a BDX client and are interested in finding out how we can help your business succeed, email us to learn more.

By: Builders Digital Experience, creators of NewHomeSource.com

As you know the widespread adoption of technology and the internet are dramatically changing every aspect of people’s lives including how they shop for new homes.  Research shows that over 90% of all consumers will use or plan to use the Internet to shop for a home in the next two years. This is why it is important to have your homes listed on NewHomeSource.com and across our network of over 300 real estate sites.

But did you know that you can start to build interest in your communities even before they are built? Let us help you list your communities as “Coming Soon.”  This is a great way to build interest in new communities before they are complete and gives buyers a sneak peak of what is coming to their area.  Start building a database of prospects right away rather than waiting until further in the process.  Imagine having all the homes in the community sold even before it is complete!

Additionally, videos, area photos and renderings can bring your communities to life, engage your website visitors and differentiate yourself from the competition.  Our experienced team is ready to work with you to showcase your communities.  To inquire about our special “Coming Soon” listings packages, please click here.

The leading new home search site for agents, NewHomeSourceProfessional.com, has an updated look and new features to allow agents to connect with builders and provide new home details to buyers.

Big changes have been happening with New Home Source Professional!  In an effort to continue to make the site a valuable tool for real estate agents who are searching for new homes for their clients, the entire site has received a face lift and as a builder, it is more important than ever to make sure your homes are represented!

“In many markets up to 80% of new homes are sold by real estate agents,” said Tim Costello, CEO, Builders Digital Experience. “New Home Source Professional provides the most up to date and comprehensive new home data all in one place. The new site is a valuable tool to connect agents and builders.”

Features of New Home Source Professional include:

  • The most comprehensive selection of new home information available online
  • An updated look making it easier to search for homes and connect directly with builders
  • Videos and additional home images to better showcase homes and communities
  • Agent tools to send detailed information directly to buyers
  • Ability to search agent and consumer promotions
  • Builders can receive detailed reporting on their listings along with agent inquiries

Agents should visit www.NewHomeSourceProfessional.com to sign up for free and unlock agent-only information and tools, as well as receive weekly updates via email. Builders who are interested in connecting with local agents and listing their homes on the site can email info@thebdx.com to learn more.